Brand Standards
Grammatical Style Oxford Commas
Oxford commas are used in sentence structures for the Bullwinkle’s brand.
Identity
Breaking Up the Logo
Bullwinkle’s Logotype
The Bullwinkle’s logo can be used with the logotype only and the glyph and logotype together. The glyph should never be used apart from the logotype.
Logo Orientations
The first usage of the Bullwinkle’s logo should be the full version. After the full version of the logo is presented initially, Bullwinkle’s logotype may be used by itself.
Bullwinkle’s Logo
Bullwinkle’s Logo on a Background
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Bullwinkle’s Brand Standards
Green
Colors CMYK
Green: 100/36/100/35 Yellow 0/20/100/6 Red 0/91/100/0 Lt. Brown 23/39/64/2 Dk. Brown 36/59/80/24 Gray Blue 100/90/10/0
RGB
Green 0/90/49 Yellow 240/191/8 Red 220/34/20 Lt. Brown 195/153/107 Dk. Brown 138/95/61 Gray Blue 37/64/143
Yellow
Red
Lt. Brown
Dk. Brown
Gray Blue
CMYK
RGB
Web
Rich Black
Black
Web
Green #005A31 Yellow #F0BF08 Red #DC2214 Lt. Brown #C2996A Dk. Brown #8A5F3D Gray Blue #25408F
Gray
White
Rich Black 75/67/67/90
Black k=100
Gray k=83
White 0/0/0/0
Bullwinkle’s Brand Standards
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Typography
Headlines/Subheads Bernard MT Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Cambria Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Cambria Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy Cambria Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Menu Items
Myriad Pro Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Call-Out Copy Arial OTF Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Arial OTF Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Arial Black Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
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Bullwinkle’s Brand Standards
Support Graphics Backgrounds
The background to the Bullwinkle’s brand are always flat slabs of solid color.
Strokes
All strokes for Bullwinkle’s designs should have a rounded cap at the end. Being generous with the stroke weight is OK, within reason.
Overall Look & Feel
The Bullwinkle’s brand can best be described as horsey. Design elements are large, bold, loud, and obnoxious.
Bullwinkle’s Brand Standards
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