Brand Standards
Grammatical Style Oxford Commas
Oxford commas are always used in sentence structures for the Casta Tequila brand.
Identity Usage
There is only one Casa Tequila logo available. Which is shown to the right.
Logo Orientations
Casa Tequila Logotype
There is only one orientation of the Casa Tequila logotype and glyph. It should not be broken apart for any reason.
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Casa Tequila Brand Standards
Brown
Colors CMYK
Brown: 31/98/98/59 Yellow: 6/10/60/0 Green: 100/0/100/45 Teal: 31/98/98/59
RGB Brown: 93/7/5 Yellow: 241/220/129 Green: 0/108/50 Teal: 131/199/155
Web Brown: #3C0706 Yellow: #E3C858 Green: #004D1A Teal: #69AC77
Yellow
Green
Teal
CMYK
RGB
Web
Rich Black
Black
Gray
White
Rich Black 75/67/67/90
Black k=100
Gray k=83
White 0/0/0/0
Casa Tequila Brand Standards
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Typography
Casa Tequila Background Sample
Headlines/Subheads ITC Clearface BT Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics ITC Clearface BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 ITC Clearface BT Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy ITC Clearface BT Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Support Graphics Backgrounds
The background to the Casa Tequila brand frequently uses both backgrounds shown to the right.
Lizard Graphic A lizard character is used to bring some authenticity and interest to the overall brand. This element is to be used sparingly and only if it is necessary to balance space.
Casa Tequila Background Sample
Lizard Graphic Sample
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Casa Tequila Brand Standards
Imagery
Call-Out Box Treatments Menu categories utilize the call-out treatment shown to the left. The paint brush effect can also be used to highlight any notable restaurant offers or promotions.
American Favorites
Food Photography Food photography is always pathed out, and in cases where there are plates, those plates are pathed out as well. Food shots are always placed on top of the brick pattern. A sample is shown below.
Overall Look & Feel Casa Tequila’s brand can be characterized as authentic, energetic, dry, and tropical.
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Call-Out Box Treatment Samples
Food Photography Treatment Sample
Casa Tequila Brand Standards
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