CERAMIC TOOL Manufacturers and Distributors of Flooring Products
COMPANY
Brand Standards
GRAMMATICAL STYLE Oxford Commas
The Ceramic Tool Brand does not use Oxford commas in sentence structures.
IDENTITY Usage
The Ceramic Tool logo is always featured in its official version, shown to the right. However, this version of the logo is never featured prominently on any of Ceramic Tool’s pieces. This logo is simply reserved as a small logo treatment somewhere in a piece that may feature information such as contact or copyright information. It is never used as the primary logo for any Ceramic Tool piece.
Official Ceramic Tool Logo
The Ceramic Tool unofficial logo is always used as the primary logo for all Ceramic Tool pieces. This logo is the most prominent and should always be featured first to introduce the brand in a piece.
Official Ceramic Tool Logo Reversed
CERAMIC TOOL Manufacturers and Distributors of Flooring Products
COMPANY Unofficial Ceramic Tool Logo
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Ceramic Tool Brand Standards
Blue Tan
COLORS CMYK
Blue: 67/43/19/2 Tan: 0/4/22/32
CMYK
RGB
RGB Blue: 96/129/165 Tan: 185/176/152
Web
Web Blue: #B9B098 Tan: #6081A5
Rich Black 75/67/67/90
Rich Black
Black
Black k=100
Gray
Gray k=83
White
White
0/0/0/0
Ceramic Tool Brand Standards
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TYPOGRAPHY Headlines
Optima (TT) Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Subheads Optima Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Optima Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Optima Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Optima Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy Optima Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
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Ceramic Tool Brand Standards
IMAGERY
Photo/Call-Out treatments Photos are treated with simple shaped frames such as the sample shown to the right. Circles, squares or rectangles are used in this manner as well.
Backgrounds Backgrounds are always either solid or contain very subtle colorized images within them. See sample to the right of a colorized background image.
Photo/Call-Out Sample
Strokes/Dividers Strokes are largely used as content dividers in designs for the Ceramic Tool brand. They always start solid and fade away through linear gradients. See the sample to the right.
OVERALL LOOK & FEEL Overall, Ceramic Tool’s look and feel can be best described as modern, clean and elegant. Keeping this feeling in mind while designing will almost always achieve the most desired feel of the brand.
Background Colorized Image Sample
800.236.5230 www.ceramictool.com Strokes/Dividers Sample
Ceramic Tool Brand Standards
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