Brand Standards
Grammatical Style Oxford Commas The Don Tequila brand never uses Oxford commas in sentence structures.
Don Tequila Logo Color
Logo Orientations Logo Orientations There is only one orientation of the Don Tequila logo. A sample is shown to the right. Don Tequila Logo Black
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Don Tequila Brand Standards
Colors CMYK Purple: 91/87/29/17 Green: 78/5/100/0 Lime: 25/0/99/0
Purple Green Lime
CMYK
RGB
Web
RGB Purple: 54/57/109 Green: 48/171/74 Lime: 203/219/43
Web
Rich Black
Black Purple: #36396D Green: #30AB4A Lime: #CBDB2B
Rich Black 75/67/67/90
Gray
White
Black k=100
Gray k=83
White 0/0/0/0
Don Tequila Brand Standards
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Typography Headlines
Handwriting Dakota ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Headlines/Subheads Latin Extra Condensed BT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold ATBramley Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy ATBramley Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
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Don Tequila Brand Standards
Support Graphics Backgrounds A terra cotta wall texture is used as a background element primarily for the Don Tequila brand. Another background used is a watercolored canvas background. Samples are shown to the right.
New Icon
Background Samples
This element is used to bring attention to new menu items in Don Tequila menu designs. A sample is shown to the right.
Imagery
New Icon Sample
Food Photography/ Call-Out Treatments Food photos and call-outs are treated like the example shown on the right. Plates of featured menu items are pathed out from their backgrounds. A sample is shown to the right.
Borders
All borders for Don Tequila materials have the qualities of common Spanish architecture. A sample is shown to the right.
Overall Look & Feel
The Don Tequila brand can be best described as having authentic Spanish grit contrasted with bright, energetic and clean graphic treatments.
One Chicken Burrito & One Beef Burrito
Food Photography/Call-Out Treatment Sample
Border Sample
Don Tequila Brand Standards
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