Brand Standards Charleston, SC
General
Referencing the Brand Name When mentioning Manny’s Neighborhood Grille, a piece of graphic design should first use the entire name. It is appropriate to use the name Manny’s, only when the entire name of the restaurant being referenced was mentioned in the body of the piece prior.
Grammatical Style Oxford Commas
The Manny’s brand uses Oxford commas always in sentence structures.
Identity
Logo Orientations
Manny’s Neighborhood Grille Logo
There is only one orientation of each Manny’s logo. A sample is shown to the right.
Tagline Logo The tagline logo shown to the right may be used in Manny’s pieces at the discretion of the designer. Some of the things this logo can be used for include headlines, covers, overlays, and sign-offs
Manny’s Tagline Logo
1
Manny’s Neighborhood Grille Brand Standards
295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C
Colors
Pantone 295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C
Pantone
CMYK
RGB
CMYK 295C: 100/84/6/1 293C: 100/57/0/2 378C: 34/0/100/60 377C: 45/0/100/24 4485C: 0/26/100/69 727C: 0/15/34/5 100C: 0/0/51/0 138C: 0/43/100/0 116C: 0/16/100/0 187C: 0/100/79/20 355C: 94/0/100/0
Web
Manny’s Neighborhood Grille Brand Standards
2
295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C
RGB 295C: 24/71/149 293C: 0/103/177 378C: 86/108/17 377C: 120/162/47 4485C: 110/83/0 727C: 241/207/165 100C: 255/247/151 138C: 249/160/27 116C: 255/210/0 187C: 196/18/48 355C: 0/169/79
Pantone
CMYK
RGB
Web
Web 295C: #184795 293C: #0067B1 378C: #566C11 377C: #78A22F 4485C: #6E5300 727C: #F1CFA5 100C: #FFF797 138C: #F9A01B 116C: #FFD200 187C: #C41230 355C: #00A94F
3
295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C
Pantone
CMYK
RGB
Web
Manny’s Neighborhood Grille Brand Standards
Rich Black 75/67/67/90
Black
Rich Black
k=100
Gray k=83
Black
White 0/0/0/0 Gray
White
Manny’s Neighborhood Grille Brand Standards
4
Typography Headlines
Lithos Pro Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Headlines/Subheads Lithos Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Futura Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy Futura Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
5
Manny’s Neighborhood Grille Brand Standards
Support Graphics Marble
The marble background shown to the right is always used as a subtle background element in Manny’s Neighborhood Grille designs.
Olive Branch This element is used to bring attention to certain elements in Manny’s designs. Elements that this symbol can assist in bringing attention to include headlines or bullet points.
Imagery
Food Photography/ Call-Out Treatments Food photos and call-outs are treated like the example shown on the right. Photos are cropped in very tightly to show the meticulous detail of the food items being featured.
Marble Background Sample
Borders All borders for Manny’s materials have a similar treatment to food photography images. In this case, the design is actually linear rather than in a circle.
Overall Look & Feel Supporting graphics for Manny’s Neighborhood Grille are a blend of classic and Hellenistic styles. Big, bold, and loud are all words that can best describe the look and feel of this brand.
Olive Branch Sample
gs n Win
Chicke
Border Treatment Sample Sample Food Photography/Call-Out Treatment
Manny’s Neighborhood Grille Brand Standards
6