Brand Standards
General
Referencing the Brand Name When mentioning Manny’s Mediterranean Cafe, a piece of graphic design should first use the entire name. It is appropriate to use the name Manny’s, only when the entire name of the restaurant being referenced was mentioned in the body of the piece prior.
Grammatical Style Oxford Commas
The Manny’s brand uses Oxford commas always in sentence structures.
Identity
Logo Orientations
Manny’s Neighborhood Grille Logo
There is only one orientation of each Manny’s logo. A sample is shown to the right.
Tagline Logo The tagline logo shown to the right may be used in Manny’s pieces at the discretion of the designer. Some of the things this logo can be used for include headlines, covers, overlays, and sign-offs
Manny’s Tagline Logo
1
Manny’s Mediterranean Cafe Brand Standards
378C 377C 4485C 727C 138C 116C 187C
Colors
Pantone 378C 377C 4485C 727C 138C 116C 187C
Pantone
CMYK
CMYK 378C: 34/0/100/60 377C: 45/0/100/24 4485C: 0/26/100/69 727C: 0/15/34/5 138C: 0/43/100/0 116C: 0/16/100/0 187C: 0/100/79/20
RGB 378C: 86/108/17 377C: 120/162/47 4485C: 110/83/0 727C: 241/207/165 138C: 249/160/27 116C: 255/210/0 187C: 196/18/48
RGB
Web
Rich Black
Black
Gray
White
Manny’s Mediterranean Cafe Brand Standards
2
378C 377C 4485C 727C 138C 116C 187C
Web 378C: #566C11 377C: #78A22F 4485C: #6E5300 727C: #F1CFA5 138C: #F9A01B 116C: #FFD200 187C: #C41230
Rich Black 75/67/67/90
Pantone
CMYK
RGB
Web
Black k=100
Rich Black
Gray k=83
White
Black
0/0/0/0 Gray
White
3
Manny’s Mediterranean Cafe Brand Standards
Typography Headlines
Lithos Pro Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Headlines/Subheads Lithos Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Futura Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy Futura Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Manny’s Mediterranean Cafe Brand Standards
4
Support Graphics Marble
The marble background shown to the right is always used as a subtle background element in Manny’s Mediterranean Cafe designs.
Olive Branch This element is used to bring attention to certain elements in Manny’s designs. Elements that this symbol can assist in bringing attention to include headlines or bullet points.
Support Imagery Support imagery is used with the Manny’s brand to provide visual reference to non-specific food items. These images are used to entice diners visually with the goal of having them buy more items to compliment their meal at Manny’s. See a sample of this below.
Marble Background Sample
Olive Branch Sample
Imagery
Food Photography/ Call-Out Treatments Food photos and call-outs are treated like the example shown on the right. Photos are cropped in very tightly to show the meticulous detail of the food items being featured.
Borders All borders for Manny’s materials have a similar treatment to food photography images. In this case, the design is actually linear rather than in a circle.
gs n Win
Chicke
Overall Look & Feel Supporting graphics for Manny’s Mediterranean Cafe are a blend of classic and Hellenistic styles. Big, bold, and loud are all words that can best describe the look and feel of this brand.
Sample Food Photography/Call-Out Treatment Sample
Border Treatment Sample Sample Support Imagery
5
Manny’s Mediterranean Cafe Brand Standards