BRAND STANDARDS
GRAMMATICAL STYLE OXFORD COMMAS
The Parkside Commons brand never uses Oxford commas in sentence structures.
IDENTITY
Parkside Commons Logo
USAGE
The Parkside Commons logo is always used as shown to the right. The logo is frequently used on a tan gradient background. This rule is ultimately up to the designer’s best judgement as situations may call for alternate background, to be used in conjunction with this logo.
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Parkside Commons Brand Standards
Green
COLORS CMYK
Green: 95/0/99/58 Lt. Green: 48/0/50/29 Brown: 45/76/88/65 Tan: 0/8/24/0
RGB Green: 0/92/39 Lt. Green: 101/155/120 Brown: 71/35/16 Tan: 255/234/198
WEB
Lt. Green Brown
Tan
CMYK
RGB
Web
Rich Black
Black
Green: #164C1E Lt. Green: #598B64 Brown: #341A0D Tan: #FCE5B8
Gray
RICH BLACK
White
75/67/67/90
BLACK k=100
GRAY k=83
WHITE 0/0/0/0
Parkside Commons Brand Standards
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TYPOGRAPHY HEADLINES
AVENIR 95 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 AVENIR 85 HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
MEDIUM/ITALICS Avenir 45 Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Avenir Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
BODY COPY Avenir 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
BULLET POINTS The leaf graphic from the logo glyph is used as bullet points for the Parkside Commons brand. Sample Bullet
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Parkside Commons Brand Standards
IMAGERY
m droo s 1 Baertment Ap ! $ 650
PHOTO/CALL-OUT TREATMENTS Photos are treated with a combination angled and rounded box treatment in order to achieve a look complementary of a leaf. An example of this is shown to the right.
BACKGROUNDS Backgrounds frequently take the form of a gradient. A sample is shown to the right.
DIVIDER GRAPHICS
Photo/Call-Out Sample
Large, bold strokes are used to divide designs often. There is an example of this technique being used on the back of a postcard to the right.
OVERALL LOOK & FEEL
Parkside Commons’ look and feel can be best described as soft, nostalgic, clean and classic. Keeping designs simple and clean while incorporating soft elements will almost always achieve the most desired look and feel of the brand.
Background Sample
Divider Graphics Sample
Parkside Commons Brand Standards
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