Brand Standards
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Grammatical Style Oxford Commas The Pinpoint Data brand uses Oxford commas in sentence structures.
Identity Logo Orientations There are two ways to use the Pinpoint Data logo and all sub-brand logos under the Pinpoint Data umbrella. There are regular and reversed logo samples shown to the right. Pinpoint Data Logo
Pinpoint Data Reversed Logo
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Pinpoint Data Brand Standards
Sub Brands Barcode Wizard Barcode Wizard™ is an online service that allows you to instantly create properly coded coupon and product barcodes, available for immediate download or email delivery. UPC-A/GS1-128 Coupon, GS1-99/GS1-128 Coupon, GS1 DataBar Interim Coupon, GS1 DataBar Final Coupon, UPC-A Product, and UPC-E Product barcodes are supported.
Coupon Verification CouponChek™ is an online service that uses patentpending technology to help manufacturers reduce or eliminate hundreds of thousands of dollars in coupon misredemption costs and retailer fines each year. Using Pinpoint Data’s CouponChek, users can scan a barcode during the production process and instantly verify the barcode’s readability and content. CouponChek supports UPC-A/GS1-128, GS1-99/GS1-128, GS1 DataBar Interim, and GS1 DataBar Final coupon barcodes.
Family Code Manager Family Code Manager™ guides users in properly establishing and utilizing Family Code structures. Participating manufacturers supply Family Code data in digital format, or enter it directly at www.pinpoint-data.com with the easy-to-use Family Code entry page.
Product Data Dispatcher Product Data Dispatcher™ closes the gap between data distributed by sales (often without correct Family Codes) and what promotions expect for accurate offer validation at POS. Users can review each product’s Family Code assignment in current POS data, and then enter or upload additions or corrections with the easy-to-use website. Each week, the Product Data Dispatcher electronically delivers all manufacturer assignments to distributors for POS delivery.
Product Verification This product is referred to as ProductChek™. ProductChek is an online service that uses patent-pending technology to help manufacturers, commercial printers, and design agencies reduce or eliminate errors and costs associated with mislabeling products with their UPC labels. Using Pinpoint Data’s ProductChek service, users can scan a barcode during the production process and instantly verify the barcode’s readability and content.
Promotion Manager Promotion Manager® is the latest addition to the Pinpoint Data family of products. This powerful system streamlines program planning between marketing, consumer promotion and finance departments in Consumer Packaged Goods (CPG) environments in real-time. Promotion Manager is a fully integrated promotion planning system specifically designed to facilitate promotions from concept to delivery.
Sub-Brand Logos
Pinpoint Data Brand Standards
Sub Brand Logos Reversed 2
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Blue
Colors
Red
Yellow Green Mustard Purple Orange Cyan
Teal
Pantone Blue: 286 CVC Red: 032 CVC Yellow: 100 C Green: 354 CVC Mustard: 122 CVC Purple: 258 CVC Orange: 157 CVC Cyan: 298 CVC Teal: 3385 CVC
CMYK Blue: 97/80/0/0 Red: 0/97/81/0 Yellow: 0/0/51/0 Green: 87/3/100/0 Mustard: 0/18/83/0 Purple: 43/76/0/0 Orange: 0/38/76/0 Cyan: 76/9/0/0 Teal: 43/0/30/0
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Pantone
CMYK
RGB
Web
Rich Black
Black
Gray
White
Pinpoint Data Brand Standards
Blue
RGB Blue: 0/45/154 Red: 216/0/29 Yellow: 255/247/151 Green: 0/139/13 Mustard: 255/208/70 Purple: 155/91/165 Orange: 250/171/84 Cyan: 0/174/231 Teal: 144/210/192
Red
Yellow Green Mustard Purple Orange Cyan
Teal
Pantone
CMYK
RGB
Web
Web Blue: #183580 Red: #CB1321 Yellow: #FDF598 Green: #0A8A2A Mustard: #F9CE49 Purple: #965B96 Orange: #EFA957 Cyan: #1CA5DD Teal: #92CABC
Rich Black
Black
Gray
White
Rich Black 75/67/67/90
Black k=100
Gray k=83
White 0/0/0/0
Pinpoint Data Brand Standards
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Typography Headlines Arial MT Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Headlines/Subheads Arial MT Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Arial OTF Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Arial OTF Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Abstract Background Sample
Body Copy Arial OTF Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Support Graphics Abstract Background The abstract background shown to the right is used frequently on Pinpoint Data pieces. The image is at 50% opacity and is never used at 100%. A very subtle blue gradient blend is located at the bottom of this image as well.
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Pinpoint Data Brand Standards
Imagery Icons Most of the imagery used for this brand consists of icons. Icons are used by the brand to give a visual reference to important functionality in their web apps and other pieces. Samples are shown to the right.
Borders
Icon Samples
The brand utilizes a lot of rounded corners for borders to separate out important information. The sample below shows a lot of examples. Note all of the drop shadows, gradient feathers, and soft bevels used in the various boxes within the layout. All of these solutions will fit with the brand when used.
Overall Look & Feel Overall, the look and feel of Pinpoint Data as a brand can best be described as Web 2.0. It speaks to the ease of use and friendliness of technology. The brand is similar to Windows’ style in its look and feel particularly.
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Pinpoint Data Brand Standards
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IN-MARKET PROGRAMS
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