Quadtech Brand Standards 2016

Page 1

BRAND STANDARDS


Fonts & Branding Headers & Subheads Humanist 777 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Body Copy Fonts Humanist 777 B ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Humanist 777 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Humanist 777 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Humanist 777 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Oxford Commas QuadTech® uses Oxford commas.

Usage of &/and The & is used in headlines only. The word and is used in body copy.


Logos

Logo Colors

Full Color Logo Pantone: 173 C CMYK: 12/87/100/2 RGB: 212/69/29 Hex: #D3441C

Neutral Color Logo

Black and White Logo

Pantone: 877 C (METALLIC) CMYK: 47/38/38/2 RGB: 142/144/144 Hex: #8B8C8D

Grayscale Logo

Pantone: Cool Gray 8 C (NON-METALLIC) CMYK: 48/40/38/4 RGB: 138/138/141 Hex: #8A8A8D

Reversed Logo

Support Colors

Tagline Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855


Product Logos & Colors

PRODUCT

PRODUCT FAMILY

ADD ON

PRODUCT

ADD ON

ADD ON

PRODUCT

ADD ON

Pantone: 173 C CMYK: 12/87/100/2 RGB: 212/69/29 Hex: #D3441C

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 367 C CMYK: 40/0/82/0 RGB: 164/207/94 Hex: #A3D55D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 367 C CMYK: 40/0/82/0 RGB: 164/207/94 Hex: #A3D55D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 367 C CMYK: 40/0/82/0 RGB: 164/207/94 Hex: #A3D55D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 367 C CMYK: 40/0/82/0 RGB: 164/207/94 Hex: #A3D55D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 367 C CMYK: 40/0/82/0 RGB: 164/207/94 Hex: #A3D55D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 360 C CMYK: 61/0/96/0 RGB: 110/190/74 Hex: #6CC049

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 360 C CMYK: 61/0/96/0 RGB: 110/190/74 Hex: #6CC049

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855


PRODUCT

ADD ON

PRODUCT

Pantone: 7689 C CMYK: 78/33/8/0 RGB: 40/141/193 Hex: #288DC0

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 7689 C CMYK: 78/33/8/0 RGB: 40/141/193 Hex: #288DC0

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 7689 C CMYK: 78/33/8/0 RGB: 40/141/193 Hex: #288DC0

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 7689 C CMYK: 78/33/8/0 RGB: 40/141/193 Hex: #288DC0

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855 Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

ADD ON

ADD ON

Pantone: 7689 C CMYK: 78/33/8/0 RGB: 40/141/193 Hex: #288DC0

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

ADD ON

Pantone: 279 C CMYK: 71/37/0/0 RGB: 62/142/222 Hex: #3E8DDD

PRODUCT FAMILY

PRODUCT

Pantone: 279 C CMYK: 71/37/0/0 RGB: 62/142/222 Hex: #3E8DDD

Pantone: 7454 C CMYK: 65/36/14/0 RGB: 97/142/181 Hex: #618DB4

ADD ON

ADD ON

PRODUCT

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855 Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

ADD ON

ADD ON

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855 Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

ADD ON

PRODUCT

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855 Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

ADD ON

PRODUCT

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 7454 C CMYK: 65/36/14/0 RGB: 97/142/181 Hex: #618DB4

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 7454 C CMYK: 65/36/14/0 RGB: 97/142/181 Hex: #618DB4

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 7454 C CMYK: 65/36/14/0 RGB: 97/142/181 Hex: #618DB4

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 659 C CMYK: 51/28/0/0 RGB: 124/163/220 Hex: #7BA3DC

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855


Product Logos & Colors

PRODUCT

ADD ON

PRODUCT

ADD ON

PRODUCT

PRODUCT FAMILY

ADD ON

ADD ON

PRODUCT

ADD ON

ADD ON

PRODUCT

ADD ON

PRODUCT

ADD ON

Pantone: 429 C CMYK: 38/27/27/0 RGB: 163/170/173 Hex: #A3A9AC

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 429 C CMYK: 38/27/27/0 RGB: 163/170/173 Hex: #A3A9AC

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 429 C CMYK: 38/27/27/0 RGB: 163/170/173 Hex: #A3A9AC

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 429 C CMYK: 38/27/27/0 RGB: 163/170/173 Hex: #A3A9AC

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 429 C CMYK: 38/27/27/0 RGB: 163/170/173 Hex: #A3A9AC

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: 431 C CMYK: 66/52/45/17 RGB: 92/102/112 Hex: #5C666F

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: Cool Gray 8 C CMYK: 48/40/38/4 RGB: 138/138/141 Hex: #8A8A8D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855

Pantone: Cool Gray 8 C CMYK: 48/40/38/4 RGB: 138/138/141 Hex: #8A8A8D

Pantone: 295 C CMYK: 100/84/36/39 RGB: 0/40/86 Hex: #002855




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