BRAND STANDARDS
GRAMMATICAL STYLE OXFORD COMMAS
The Recovery Sports Grill brand uses Oxford commas in sentence structures.
IDENTITY USAGE
The Recovery Sports Grill logo is always used as shown to the right. The logo is always used on a solid black background and, whenever possible, should be used in association with the tagline logo seen to the lower right.
TAGLINE LOGO The tagline logo shown to the right may be used in Recovery Sports Grill pieces on the cover of designs. It is up to the discretion of the designer whether or not this tagline logo should be used elsewhere in a piece.
Recovery Sports Grill Logo
Recovery Sports Grill Tagline Logo
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Recovery Sports Grill Brand Standards
Red
COLORS
Orange Yellow Tan
CMYK
Red: 19/100/79/9 Orange: 4/24/94/0 Yellow: 1/2/81/0 Tan: 5/4/20/0
RGB Red: 186/31/58 Orange: 244/193/42 Yellow: 255/237/78 Tan: 240/235/209
WEB Red: #910E23 Orange: #E1A20C Yellow: #FCE524 Tan: #E7E2B5
RICH BLACK
CMYK
RGB
Web
Rich Black
Black
Gray
White
75/67/67/90
BLACK k=100
GRAY k=83
WHITE 0/0/0/0
Recovery Sports Grill Brand Standards
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TYPOGRAPHY HEADLINES
ITC Franklin Gothic Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Rockwell Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
HEADLINES/SUBHEADS MYRIAD PRO REGULAR (ALL CAPS) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
BOLD/ITALICS Myriad Pro bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
BODY COPY Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
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Recovery Sports Grill Brand Standards
FOOD CATEGORIES Food categories are always treated like the sample to the right. ITC Franklin Gothic Heavy is always used along with a red gradient background and an inner drop shadow inside of the type.
Food Category Sample
IMAGERY
FOOD PHOTOGRAPHY/PHOTO CALL-OUT TREATMENTS
mus Platter Veggie Hum
Food photos are treated with simple drop shadows and angled into the design. Food photo names are treated as shown to the right, with a gradient flag in yellow.
MENU ITEM CALL-OUT TREATMENTS Call-out treatments are shown to the right. A simple flag with the word NEW and an angled gradient box is used to feature new and special food items.
BACKGROUNDS
Food Photography/Photo Call-Out Treatment
A nostalgic sport photo is used with a sepia tint fading to black and white. The sample to the lower right will show how a food category, bold horizontal rule, and background work together for the Recovery Sports Grill brand.
OVERALL LOOK & FEEL
Menu Item Call-Out Treatment
Recovery Sports Grill’s look and feel can be best described as bold and solid with a mixture of nostalgic sports elements.
Background Sample
Recovery Sports Grill Brand Standards
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