Brand Standards
Grammatical Style Oxford Commas
The Sticky Wingers brand uses Oxford commas in sentence structures.
Identity
Logo Orientations When using the Sticky Wingers logo, the color, black, or reversed versions of the logo can be used interchangeably. However, it is almost always preferred to use the color version of the logo. Sticky Wingers Logo
Sticky Wingers Black Logo
Sticky Wingers Reversed Logo
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Sticky Wingers Brand Standards
Colors
Green
CMYK
Green: 92/41/86/45 Yellow: 4/0/97/0 Red: 1/100/99/31
Yellow
Red
CMYK
RGB
RGB Green: 92/41/86/45 Yellow: 4/0/97/0 Red: 1/100/99/31
Web Green: 094D32 Yellow: F5EB1E Red: AC1E23
Rich Black
Web
Rich Black
Black
Gray
White
75/67/67/90
Black k-100
Gray k-83
White 0/0/0/0
Sticky Wingers Brand Standards
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Typography Headlines
Greg’s Other Hand Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Headlines/Subheads
ITC American Typewriter BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Red Wood Background Sample
Green Wood Background Sample
Body Copy Santa Fe Plain ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Support Graphics Wood Backgrounds
Wood backgrounds are used prominently in the Sticky Wingers brand. Samples of these backgrounds are shown on the right.
Cardboard Background The cardboard background is used in Sticky Wingers’ pieces as well. This is to give visual reference to the nostalgic memorabilia feeling the brand reaches to achieve.
Cardboard Background Sample
Baseball Imagery Baseball imagery used in the Sticky Wingers brand should always look as though it was taken from an old camera. Yellow tints and noise should always be added to the photos to achieve this look. The image to the right will provide an example of the look that needs to be achieved.
Baseball Imagery Sample
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Sticky Wingers Brand Standards
Funny Call-Outs/Imagery Comedic call-outs are used throughout the Sticky Wingers brand and tie into both, baseball and the food served at the restaurant. These call-outs take the form of baseball stadium signage and stamped type treatments. Baseball memorabilia is also a good way to incorporate interest into the Sticky Wingers brand. Samples are shown to the right.
Imagery
Food Photography/ Call-Out Treatments Food photos and call-outs are treated like the example shown on the right side of this page. Food photos are generally cropped in tightly and housed in a baseball card frame under the team “Wingers� which is an imagined baseball team for the restaurant.
Overall Look & Feel Supporting graphics for Sticky Wingers can be classified as a nostalgic baseball and baseball memorabilia feeling. There is always a feeling of grunge, disorganization, and comedy with this brand in order to communicate the brand voice.
Funny Call-Out Samples
Food Photography/Call-Out Treatment Samples
Sticky Wingers Brand Standards
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