Brand Standards
General Referencing the Brand Name Every time the brand name is referenced in copy it should be displayed as “Teriyaki Plus Sushi.” Referencing the restaurant as “Teriyaki + Sushi,” will not work as it can mislead the audience as to the pronunciation of the brand name.
Teriyaki Plus Sushi Logo
Grammatical Style Oxford Commas The Teriyaki Plus Sushi brand uses Oxford commas in sentence structures.
Identity Logo Orientations
Teriyaki Plus Sushi Black Logo
There is simply one horizontal orientation of the Teriyaki Plus Sushi logo.
Teriyaki Plus Sushi White Logo
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Teriyaki Plus Sushi Brand Standards
Colors
Lt. Green Red
CMYK Lt. Green: 30/0/100/0 Red: 0/100/100/0
RGB Lt. Green: 158/191/0 Red: 200/0/10
CMYK
RGB
Web
Web Lt. Green: #9EBF00 Red: #C8000A
Rich Black
Rich Black
Black
75/67/67/90
Black k=100
Gray
Gray k=83
White
White
0/0/0/0
Teriyaki Plus Sushi Brand Standards
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Typography Headlines Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Avenir 35 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Headlines/Subheads Avenir 85 Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Avenir 45 Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Avenir 95 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy Avenir 45 Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
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Teriyaki Plus Sushi Brand Standards
Support Graphics Concrete The concrete background shown is always used as a major background element in Teriyaki Plus Sushi designs. A sample is shown to the right.
Menu Category Treatments The menu item type treatments that are used by Teriyaki Plus Sushi are treated as shown to the right.
Menu Item Call-Outs The menu item call-outs that are used by Teriyaki Plus Sushi are treated as shown below.
Concrete Background Sample
Imagery Food Photography/ Call-Out Treatments The food photography treatments for all menu items and labels for the Teriyaki Plus Sushi brand are shown to the right of this page. Menu Category Treatment Sample
Borders Borders used for the brand take the form of dotted lines. The shapes of Teriyaki Plus Sushi borders are polygons of variable sizes and orientations.
Tekka Maki (Tuna)
Overall Look & Feel The primary look and feel of this brand is a juxtaposition of grungy dark textured backgrounds with thin and clean typography.
Menu Item Call-Out Treatment Sample
Vegetable Roll
Teriyaki Plus Sushi Brand Standards
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