CLINK: Denver's Mobile Brewery Guide

INTRO

∙Nearly 300 Breweries in Colorado ∙Over 50 Breweries in Denver ∙$1.6 Billion Impact for Colorado in 2013 ∙11.7 Gallons per 21+ Adult

INTRO

∙Nearly 300 Breweries in Colorado ∙Over 50 Breweries in Denver ∙$1.6 Billion Impact for Colorado in 2013 ∙11.7 Gallons per 21+ Adult

∙How can a mobile application enhance the experience of finding and visiting breweries in Denver?

DESIGN QUESTION

WHY IT MATTERS?

∙Location Based ∙Brewery Specific ∙Provides for the Community

PROGRESS

WIREFRAMES

NEXT STEPS

∙User Testing ∙Response Revisions ∙User Testing 2 ∙Response Revisions 2

Branding Mentor - Scott ∙ Keep it fun and approachable ∙ Avoid Colorado Clichés ∙ Identity fits with the Craft Beer World Interactive Designer - Tim ∙Meet up next week

SME FEEDBACK

∙Nearly 300 Breweries in Colorado ∙Over 50 Breweries in Denver ∙$1.6 Billion Impact for Colorado in 2013 ∙11.7 Gallons per 21+ Adult

CONTENT INTRODUCTION Project Plan Thesis Question SME Mentor

RESEARCH Background Observations Personas

TESTING

Wireframes 1 Prototype 1 User Testing 1 Prototype 2 User Testing 2

BRAND

Development Brand Guildlines

SOLUTION

Final Prototype Display Resources

CONTACT

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PERSONAS After surveying beer drinkers I began to define the user. The persona provides an understanding of which tasks are truely important and why. Then these personas will be solidified after rounds of prototype testing and feed back from the people. These peronas will eventually become the main characters of scenerios focusing on meeting the goals and needs of our target demographic.

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CHAD BRODY -28 years old -Full Time job -Dog Owner Black Lab -1br Apartment in Capitol Hill -Visits about 5 breweries a month -1br Apartment in Capitol Hill -Visits about 5 breweries a month

CHAD BRODY -28 years old -Full Time job -Dog Owner Black Lab -1br Apartment in Capitol Hill -Visits about 5 breweries a month

-Chad considers himself fairly well educated in beer, holds his personal opinion on beer highly.

Can differentiate between style and quickly asses similarities between beers from different breweries. Understands basic beer assessment, appearance, smell, taste, and finish (aftertaste).

-Considers himself active outdoors, hiking, camping, fishing, bike riding -Goes out for “a couple beers” after work about 3 times a week, and likes to do at least one active and one relaxing activity every weekend.

Drinks an average of 2 beers a day.

-Chad considers himself fairly well educated in beer, holds his personal opinion on beer highly.

Can differentiate between style and quickly asses similarities between beers from different breweries. Understands basic beer assessment, appearance, smell, taste, and finish (aftertaste).

-Considers himself active outdoors, hiking, camping, fishing, bike riding -Goes out for “a couple beers” after work about 3 times a week, and likes to do at least one active and one relaxing activity every weekend.

Drinks an average of 2 beers a day.

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