HOW DO YOU DO? // MY NAME IS ANDREW THOMAS RAE [this is my portfolio]
andrewthomasrae@gmail.com
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andrewthomasrae@gmail.com
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HOW DO YOU DO? Hi! How are ya? My name is Andrew Rae and I am a graphic designer based in Auckland, New Zealand. As a designer, I have had fun dabbling in different outputs of graphic design. As I have progressed through my years as a design student I have found a passion for print-based material as a platform for my work. I use food to inspire my practice—if I’m not designing something related to food, it has somehow aided my process. Being one who has been brought up in a small beach side town in New Zealand, I have taken my own experiences in life and expressed them through my work. My final year at Unitec has helped me uncover key aspects of my design practice. These include my love for cliché Kiwiana iconography and evoking happy childhood memories through design, clearly shown through my work that I have created this year. Please, check out my portfolio—and I hope you have a choice day! Take it easy.
Andrew Thomas Rae.
andrewthomasrae@gmail.com
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02 // Food & FOND MEMORiES [specifications] My final bespoke wallpaper has the standard wallpaper dimensions (600 x 5000 mm). As fish and chips are a messy type of meal, the pattern is printed on 160gsm matt paper. Matt paper was implemented due to having a grain —something that finishes the wallpaper off nicely and relates it to the theme. The wallpaper design holds imagery of happy days at the beach and recipes which has been placed in order to attract the viewers attention from a distance and pull them in to look at the design more closely. Tags for the wallpaper rolls have been added in order to make the product feel like one of a kind. Quotes that relate to New Zealand summers have been added to evoke memories of the reader/s, even before the wallpaper has been unrolled.. // type
FiSH AND CHiPS
// height
600 x 5000mm
“a dollars worth of chips from a takeaway store fed two people, and the sauce was free”
// FiSH AND CHiPS
andrewthomasrae@gmail.com
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03 / / F o o d & F ond M emor i es [outcomes] Due to the style of the pattern it is not suitable for domestic situations. The wallpaper design is to be shown in exhibitions such as PaperPixel, as well as being hung in fish and chip shops as feature walls. Wallpaper is a great way to showcase New Zealand’s lifestyle and food. It gives an overview of the good old days of the 70’s summers and can create conversation between peers about memories of their summertimes.
andrewthomasrae@gmail.com
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04 / / T h e I n g r e d ients o f S u mmer [photography] Being one who has been brought up in a small beach side town in New Zealand, I have taken my own experiences in life and expressed them through my work. I have used photography to express my love for clichĂŠ Kiwiana iconography and evoking happy childhood memories. My photographs have captured moments that celebrate the Kiwi lifestyle and express them in a way that all could relate to.
andrewthomasrae@gmail.com
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05 // GOODNESS ME, ITS 2011! [photoshop calendar] A bespoke calendar for the year of 2011. This calendar was heavily influenced by eduardo Recife’s misprinted type. The use of photoshop to create the 6 collages was a great opportunity to explore and learn the fundamentals of collage.
andrewthomasrae@gmail.com
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06 / / O S C A R L E A r N S T o F LY [ i l l u s t r a t e d c h i l d r e n ’s p u b l i c a t i o n ] Oscar learns to fly is a self written and illustrated book targeted at children aged 3-7. Oscar learns to fly is created in a simple manner with basic shapes in order to create vector characters. The story follows oscar,
OSCAR WISHED HE COULD FLY ALL OVER THE WORLD.
a bird with small wings on his quest to learn how to fly.
NO MATTER HOW HARD OSCAR TRIED TO FLY...
...HE JUST COULDN’T.
andrewthomasrae@gmail.com
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07 / / Y O O B E E D E S I G N S C HOO L [2012 prospectus] A collaborative project created with students of Yoobee Design School (Now YOOBEE School of design). The publication showcases what the design school has to offer while holding the strict branding guides that were implemented by the school.
andrewthomasrae@gmail.com
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08 // LOST CLOSET [fashion publication & branding] The purpose of creating this catalogue for, Lost Closet, was to learn the fundamentals of photoshop paths. At the time heavily influenced by Huffer & Federation I wanted to create something that was eye popping while showcasing the garments in a creative way.
andrewthomasrae@gmail.com
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09 // 4 SQuARE orgANICS [invitation mailer] A collaboration brief with Joy Zhao and Tracy Liu. This brief required us to create a promotional mailer invite for the opening of “4 Square Organic’s” new Concept Store. With use of photoshop and illustrated we created a series of fours to represent the nature of organic material and how no four is ever the same.
andrewthomasrae@gmail.com
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10 / / D R . M A R T E N S A i R WA i R [magazine advert] one colour magazine advert showcasing how unique Dr. Martens Airwair shoes are. The purpose of this brief was to create something that was only one colour in order to push my creative thinking. “Step Outside The Square” with Dr. Martens.
STEP OUTSIDE THE SQUARE.
WWW.DRMARTENS.COM
andrewthomasrae@gmail.com
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11 // SPORF [illustrated typeface] SPORF is a illustrated typeface inspired by domestic cutlery. Inspired by K Road’s eateries I used cutlery as a way to express how I relate K Road to dining out.
Upper Case Font
This is a typeface based on Karangahape Road. I was inspired by the random cutlery and how the light reflects off the metal.
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CUPCAKES
CUPCAKES
125g BUTTER
Preheat oven to 180ºc
¾ CUP CASTER SUGAR 1 tsp VANILLA ESSENCE
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Sift in flour, add milk and mix until combined. Divide the batter evenly across 30 small or 12 large patty cases.
1½ CUPS SELF RAISING FLOUR
Bake for around 10—15 minutes until light golden. Be careful not to overcook or they will dry out.
BUTTERCREAM ICING
Cool on wire rack, then pipe with butter cream icing. BUTTERCREAM ICING
150g BUTTER
Beat butter and icing sugar until light and fluffy.
3 ½ CUPS ICING SUGAR
Add vanilla and cream to achieve light and fluffy consistency.
1 tsp VANILLA ESSENCE
Once made, divide the butter-cream icing in half. Add a few drops of desired food colouring into mixture.
2 tbsp CREAM ES 12 •
Add eggs one at a time, beating after each one.
3 EGGS
¼ CUP MILK
• MAK
Cream butter, sugar and vanilla.
FOOD COLOURING
Ice and decorate cupcakes.
// OuR KiTCHEN DESSERT’S [recipe publication mailer]
WHITE CHOCOLATE
MOUSSE
our Kitchen Dessert’s is a mock cookbook created to showcase how fantastic the blog OUR KITCHEN is. The use of Illustration was
16
implemented in this publication in order to capture how playful these recipes are and to make them stand out from a ordinary cookbook.
• MAK
ES 12 •
BRANDY SNAP
This publication was staple bound and packaged in a similar styled envelop which was posted to
S 6 –8 • • SERVE
followers of the blog.
• MAKES
750ML •
250g PEACHES, DICED
In a food processor, blend together peaches and caster sugar.
180g CASTER SUGAR
Add water and continue to process until smooth.
200ml WATER 100ml CREAM 100ml MASCARPONE 1 VANILLA POD
In a separate bowl, whip cream, mascarpone and scrapings from vanilla bean until thick but not overly aerated. Add peach puree and mix thoroughly. If you have an ice cream maker follow manufacturers instructions. If not, pour the mixture into a stainless steel bowl or container with a lid that seals well. Freeze until set—roughly 3 or 4 hours. Remove frozen gelato from container, chop roughly into the bowl of food processor and process until smooth. Return to stainless steel container and freeze again. Repeat the chopping/re-freezing process once more, and then serve!
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WHITE CHOCOLATE
MOUSSE
BRANDY SNAP
MOUSSE
MOUSSE
320g WHITE CHOCOLATE
Melt chocolate on a double boiler until smooth.
4 EGGS (SEPARATED) 1 ½ CUPS CREAM 1 tsp GELATINE
CYLINDERS 50g BUTTER 50g CASTER SUGAR 2 tbsp GOLDEN SYRUP
S 6 –8 • • SERVE
½ tsp GROUND GINGER 50g PLAIN FLOUR
Once chocolate has cooled mix in egg yolks. Mix gelatine with 2 tsp hot water, mix until the gelatine is completely dissolved and add to chocolate mixture. Whisk egg whites until stiff peaks form, fold into white chocolate mixture. Whip cream until soft peaks form fold into chocolate mixture, refrigerate for at least 4 hours (overnight is best) until set and ready to serve. CYLINDERS
Melt the butter, sugar and golden syrup on the stove, in a small saucepan. Remove from heat and add in the flour and ginger mixing thoroughly. Allow dough to cool, roll into a ball, gladwrap and refrigerate for an hour. Pre-heat oven to 180°c. Remove dough from fridge and roll out between two sheets of parchment until 1–2mm thick. Cut into rectangles the size of which depends on how big you want your cylinders, bearing in mind they will spread and grow when being baked. Bake on baking paper for 10—15 minutes or until golden and fully ‘bubbled’. Remove from oven and shape to desired diameter.
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13 / / W H AT T I M E I S I T [trelise cooper kids bath range] A collaboration project with Evy Mallett required us to mock brand and sell a product in under 48 hours. We used Trelise Cooper as our brand due to the type clientele that is associated with it as well as the wide range different stores that are under the Trelise umbrella. Evy and myself chose to brand and package a new line of bath products targeted for girls aged 4-11.
andrewthomasrae@gmail.com
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14 / / L O V E / h AT E [new zealand phobic trust] Love/Hate is a series of postcards which have been created to de-stigmatise phobias for the New Zealand Phobic Trust. The use of ambigram and illustrations was
please love me!
designed to entice the reader from afar and get them to come up close and interact with the postcards. “Don’t hate your phobia, love it.”
Most people with a fear of meat manage to have normal lives by learning to avoid places where unplanned encounters can occur. When a fear of meat is having a major impact on a persons life, our team at the PHOBIC TRUST OF NZ are here to help.
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letter from the board yummy as
On paper you might think we look like other
It also means embracing new ways of doing
We employ the best in the industry and we
professional businesses; with advance
business, finding more value for our clients,
expect the best from them. With the best
facilities, technical resources and skilled
searching for potential investors and offering
individuals working together, goals are
and experienced people. Think again...When
unique solutions.
reached easily and often surpassed.
Anyone can talk about service. It’s entirely
Finally, following a year of progress and
We have a commitment to teamwork, to
different to experience an unparalleled level of
achievement I would like to thank my fellow
completing a job absolutely right and also
it. To us service isn’t a marketing notion.
board members for their energetic support,
making sure we are delivering more than
It’s demonstrating to clients how much we
and the staff of industrial research for
others think is possible.
value them and their business.
continuing to build the enviable reputation this
you work with us, you’ll see the difference.
We take pride in the way we conduct
details are often the only difference between
You can’t run a successful operation with
mediocre and magnificent. Our customers
our great people and excellent relationships
know that whatever the size or complexity
based on honesty and commitment. We are
of their project, it will be completed to the
proud of our ethical standards. We see every
highest standards which we provide. It is this
project as an opportunity to further long term
approach to work that ensures professional
relationships with clients.
customer service and a striving for excellence
We have invested wisely in equipment that delivers substantial benefits to our customers
04
From concept to action. Countless, unseen
business for our clients and customers.
in everything we do.
// YuMMY AS
organisation now enjoys.
[kvadrat annual general report]
George Pirintz
Teamwork is the ability to work together
creating a clear competitive advantage for
toward a common vision. It’s the ability
our company. All our business units use
of individuals to work towards big picture
innovative technology to offer improved
organisational objectives. It’s also the fuel that
service and reliability, a higher quality output
allows our staff to attain exceptional results.
and speed at competitive rates. However,
Our commitment to teamwork is entrenched in
innovation isn’t just about technology.
our business culture.
Yummy As is an Annual General Report textile
Jamaine Hawsberry
05
designs. The brief asked to create a General report for a company of our choice—I chose Kvadrat as I was mesmerized by their slick advertising in *Wallpaper magazine. The information that I was provided with contained incorrect data and text that needed to be corrected and placed into appropriate tables, charts and graphs in the style of the chosen company. My end result was a 20 page, gate
market dynamics yummy as
Kvadrat still enjoys its position as market
It is thought that Asian competitors will have
leader within their industry and segment.
difficulties using this approach. However, a
Some years ago, a vision statement projected
more important consideration is the fact
the future of the company as the market leader
that Kvadrat operates with a very strong
within Europe. This became true just one year
service concept.
later, so the vision was redefined.
They operate a ‘just-in-time’ delivery process
Today the vision forecasts the company’s
is placed before 2.00 p.m. it will be shipped the
segments in all European regions and taking
same day. Furthermore, 98% of all orders are
its first steps towards becoming a global
delivered within three days. As transportation
market leader.
times are crucial in this industry, it would standards if the textiles were produced in the
the low and mid-end market segments,
Far East. Thus, the lack of Far East competitors
whereas Kvadrat focuses on mid and high-end
can be explained by production technology
markets—thus competition is mostly in the
and process, high quality standards and
mid-end market. The company believes that
transport times. Kvadrat has seen a major concentration
strategy and are largely inspired by the
tendency among the European textile
Kvadrat designs and concepts.
producers and it is estimated that this will
The textiles produced by Kvadrat
08
be difficult to maintain these high service
Europe, but these are mostly oriented towards
its European competitors have a ‘follower’
gate fold near the end.
with their customers, meaning that if an order
position as leading the market within its
Kvadrat has four main competitors in
folded, perfect bind booklet topped off with a
continue in the future. There is only room for
are highly sophisticated and based on a
very big companies who have the strength
production process driven by technology
to improve economies of scale and invest in
and competencies.
technology and research and development.
09
market organisations
yummy as
In order to keep in touch with the market
20% to 90% of sub-supplier production.
for other companies (or as self-employed)
—customers and broad developments within
Besides this, Kvadrat is a very good customer
as long as they are not working with directly
the industry concerning design trends, etc.
as it is a ‘season buffer’/’equaliser’, not heavily
competitive products. Once a concept has been
Kvadrat maintains a number of showrooms.
dependent on seasonally fluctuations as is the
identified, a concept team is set up together
It also has national sales agencies in most
case for clothing producers. As the suppliers
with procurement, which identifies the right
Western European countries to keep
often produce clothing also, they can use their
supplier and then markets the goods. The
contacts with customers (architects,
affiliation with Kvadrat to maintain stability
supplier produces a given quantity which is
designers, large enterprises and end-users).
and secure a more effective use of production
then transported to the central warehouse from
Agencies have recently been set up in
technology and resources.
where it is distributed to customers.
Australia and Japan in co-operation with a
Kvadrat integrates information and
large American company. Currently Kvadrat
the absolute best in terms of quality
communication technologies (ICT) in a way that
operates mainly in Western Europe, but could
and technology. These companies are often
allows the eight main suppliers to monitor sales
target Eastern Europe in the future.
also suppliers for highly branded fashion
and the status of goods they are producing.
However, this is not likely to happen in the
companies such as Hugo Boss and Lacoste.
The aim of this is two-fold: Kvadrat can reduce
immediate future as Kvadrat’s high-end
Before any production takes place,
stock-keeping activities since this is done by
products would be considered too expensive in
the concept and design are first identified.
the suppliers themselves, and the suppliers
these locations.
For this purpose, Kvadrat has two chief
get better opportunities for production
designers employed in Ebeltoft. These chief
planning. This is seen as a very promising way
independent sub-suppliers mostly located
designers co-ordinate the work of 15 to 20
of improving efficiency and profitability, but
in Europe. Eight of these are considered main
affiliated designers. These affiliated designers
suppliers must be ready to invest in, and open
suppliers, producing roughly 70% of the textile
are freelancers, but have exclusive contracts
to implementing, new technology.
flow. Typically, Kvadrat purchases between
meaning that they are only allowed to work
For its production, Kvadrat uses 25
10
In terms of suppliers, Kvadrat only uses
11
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16 // ITS A LiFE OF LOLLiES [good magazine illustration] A magazine illustration created for GooD magazine, a magazine based around simple choices for a better life. The illustration created has been created to represent life. I used a circle of candy in order
Turn off the Main Highway and go hunting for all things sweet and delicious. Discover with John McCrystal how Kapiti Candies can meet everyone’s needs—Diabetic or not.
to represent both a circle of life that you are
Illustration Andrew Rae
constantly revolved around. The colour palette hat do you do to keep everyone happy when you are starting out
implemented was created to show how yummy sickly sweet candy is.
From where we are sitting in the little office, we can see through a window into
Besides the absolutely traditional lines —lollipops, candy canes, boiled lollies,
on a new life, mixed families and everything that encompasses? Buying
the shop with its shelves and jars and counter displays a riot of fantasy land
marshmallows, nougat, fudges, and the like. Kapiti Candies also stock more modern
a candy factory sounds like a pretty good place to start.
colour. And then there’s the aroma—rich, unmistakable and alluring—of candy of all
lines made by others, such as gummies of various descriptions. And they are among
That’s that Bruce and Helen Mackenzie did a couple of years ago. Bruce had given
descriptions. Last year, it drew my three
the few confectioners who make sugar and
away his job of 29 years in the finance area of NZ Post and was looking for a change of scene; Helen had been working four part time jobs around her responsibilities as a solo mum and had been keeping her eye out
Sweet Times at Kapiti Candies
Good Magazine 1-2
Sweet Times at Kapiti Candies
Good Magazine 1
17/06/11 12:25 PM
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“Its incredibly hands on. When your pulling rock (stretching rock candy), or lifting the kettle…you don’t need a gym membership.”
for a business to buy for some time. A long time resident of the Kapiti Coast,
year old son to the shop from 100 paces, as unearring as a blood hound to a scent of a
gluten free candies thanks to Helen and Bruce, even diabetics can enjoy a sweet now
Helen was aware of Kapiti Candies, which was one of the foundation tenants of the
nervous man. And from here, you can see the reaction of customers as they enter. The
and again. Bruce is the factory manager and not
Lindale Centre just north of Raumati. When she read the description of the unnamed business for sale she thought she recognized
expressions of youth and old smooth out into pure, radiant delight—especially the young, who look like, well, kids in a candy
afraid to mix it with the product, while Helen looks after the administrative side with the orders, accounts and marketing
it. She approached the factories owner, Bill Anderson, and asked whether he was
store. Most of their walk in clientele are reasonably local, according to Helen, from a
they both work hard: the factory is on the go seven days a week.
selling. He was, and the rest is history. If it was a change of scene Bruce was seeking, that’s precisely what he got.
area ranging from Palmerston North down to Wellington. But Kapiti Candies go much further afield, with orders rolling in from
They brought the business right at the beginning of the recession, but have come through it - they’ve even expanded, opening
Whangarei to Invercargill and stock lists
another Kapiti Coast retail outlet this year
around the country, including gourmet food stores such as Nosh and Farro Fresh.
—and this is a source of considerable price.
“Its hands on. When your pulling rock (stretching rock candy), or lifting the kettle…you don’t need a gym membership.”
17/06/11 12:25 PM
17 // LADi6 [style and technique illustration] This brief was designed to dissect how illustrators work and the methods that they use to create their final outcome. I was inspired by Timba Smits, a illustrator who is featured in Wooden Toy magazine regularly. I implemented Timba’s style in creating this mock illustration slide for the VMA’s.
andrewthomasrae@gmail.com
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ble inks? a t e g e V
18 // do YoU USE VEGE iNKS? [infographic poster] An infographic poster created in illustrator related to being both a sustainable designer and also maintaining a sustainable design
Vegetable Inks are 100% non-toxic and emit low VOC’s (Volatile Organic Compounds)–reducing the amount of toxins released into the air and soil during manufacturing, printing and recycling.
studio. Vegetable inks was used as the voice to represent being a sustainable designer as it was
VOC’s are added to the Vegetable Ink so it produces more intense colours, as well as accelerate the drying process –so you can get that hot bit of paper in your hands quicker!
food related (something that instantly makes me more interested). The idea for this infographic
vironment? the en
Vegetable Ink doesn’t rub off on your hands and definatly won’t smudge!
material is to get you thinking about using
Vegetable Ink plays a choice part in paper recycling because the ink can be taken away easier than normal inks from the paper de-inking process.
sustainable inks while educating the reader about vegetable inks at the same time.
doesn’
t smudge?
So choose Vegetable Ink! An environmentally friendly ink.
YOU are changing our future for the GOOD if you use vegetable inks.
brigh
ter colours?
YOU are changing our future for the BAD if you don’t.
can recycle?
vegetable inks!
andrewthomasrae@gmail.com
isn’t toxic?
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