Brand LAUNCH 2014
Welcome to the QUIK family! A new and innovative branded range of home and industrial chemical products brought to you exclusively by AHM.
A QUIK NEW LOOK
Low Involvement Needn’t be Low Impact! Chemical ranges are typically low-involvement, commodity products that are often required by consumers to simply ‘get the job done’. The Quik brand was developed from the ground up as a simple and impactful design to clearly and ‘quikly’ deliver to these needs. Get the job done Quik!
The Silent Salesman Packaging and artwork design - the silent salesman that’s key to selling low involvement product right off the shelf! The Quik range was developed with this in mind, not only does the range have a great family feel it also is highly effective when blocked on-shelf. In a store full of brands Quik stands out and makes it an easy and straight forward process for consumers to select the correct product.
BRAND POSITIONING Priced competitively the Quik brand is positioned as a ‘better’ offer. Quik pricing also allows for healthy store margins whilst allowing competitive, consumer friendly on-shelf pricing.
BEST BES B ES E ST S T
BETTER ETTE R
GOOD GO G O OO OD O D
THE QUIK PACKAGING
Easy on the eye! - bold type makes instructions easier to read Gets to the point! – product name aligned with consumer need for fast identification and selection
Hi! – key feature call out
Hi again! – important detail needed for purchase decision provided at a glance
QUIK AND THE DEAD - PROMOTIONAL CONCEPTS
Full page Spread
1/3 Page Advert
PRINT A number of print advertisements have been developed to support the launch of Quik, these will be supplemented by new product features in selected magazines.
Store Support and Training All stores will be supplied with simple Quik ready reckoners these will also be supplemented by our sales team visits and national training programs as required. Our aim is to empower store staff and give them the information and confidence they need in order to assist the customer is selecting the best product for the job.
Links to online content
Shelf Wobblers A range of simple, key messages have been developed to draw attention and support the range throughout the launch.
Take Home Tearaways / Hangsells Working within the store merchandising framework we will work to develop brand and product support that reinforces credibility in-store.
THE QUIK FAMILY
Product
Quik Drain Cleaner (Liquid Concentrate)
An effective and fast acting drain Description Cleaner. Cleans and deodorise drains, pipes, sinks and other plumbing.
Sizes
1L
Product
Quik Drain Unblocker (Caustic Soda)
Effective and fast acting to unblock, Description clean and deodorise drains, pipes, sinks and other plumbing.
Sizes
500g, 1KG, 2KG Tubs
Product
Quik Rust Converter and Primer
Effectively converts surface rust into a black film to prevent further corrosion. It can also be used as a primer base Description for the application of protective or decorative top-coats. Product applies white and turns black during the conversion process. Sizes
500ml, 1L
Product
Quik Rust Remover and metal conditioner
Used for the fast, effective removal of rust, tarnish and other insoluble deposits from stainless steel, mild and galvanized Description steels, copper and aluminium. It also provides an effective bond for decorative and protective top coats. Sizes
500ml, 1L
THE QUIK FAMILY
Product
Quik Kero (Kerosene)
A clean, efficient burning fuel for heaters Description and lamps. Also can be used as a cleanup solvent for garages and workshops.
Sizes
1L
Product
Quik Meths (Methylated Spirits)
A versatile product used for a wide range of tasks. May be safely used as Description a glass cleaner, fish smoker fuel or for domestic cleaning and for sterilization.
Sizes
1L, 4L
Product
Quik Stove Fuel
A clean burning fuel used for lighting appliances, blow lamps, camp stoves Description and lighters. Also effective as a spot cleaning solvent.
Sizes
1L
Product
Quik Turps (Mineral Turpentine
An effective multi-purpose cleaning Description solvent. Can also be used as a paint thinner or an oil and grease solvent.
Sizes
1L, 4L
THE QUIK FAMILY
Product
Quik Concrete Cleaner
Spirit of Salts. A versatile product, used for etching and cleaning concrete Description surfaces, rust removal and the soldering process for some metals.
Sizes
500ml, 2L, 5L, 20L
Product
Quik Paint Stripper (Heavy Duty)
An effective, heavy duty, brush-on paint stripper specially designed to Description remove many types of organic coatings, including epoxy paints, powder coating and boat anti-fouling.
Sizes
500ml, 1L
QUIK FAMILY DETAILS
Image
Product
Code
Barcode
Paint Stripper - 500ML
QKPAINT500
9414061106976
Paint Stripper - 1L
QKPAINT1L
9414061106983
Rust Converter - 500ML
QKRUSTC500
9414061107089
Rust Converter - 1L
QKRUSTC1L
9414061107096
Rust Remover - 500ML
QKRUSTK500
9414061106990
Rust Remover - 1L
QKRUSTK1L
9414061107003
Liquid Drain Cleaner - 1L
QKDRAIN1L
9414061106969
Concrete Cleaner - 500ML
QKSOS500ML
9414061107010
Concrete Cleaner - 2L
QKSOS2L
9414061107027
Concrete Cleaner - 5L
QKSOS5L
9414061107034
QUIK FAMILY DETAILS Image
Product
Code
Barcode
Concrete Cleaner - 20L
QKSOS20L
9414061107041
Drain Unblocker - 500g
QKCAUST500
9414061107058
Drain Unblocker - 1KG
QKCAUST1KG
9414061107065
Drain Unblocker - 2KG
QKCAUST2KG
9414061107072
Kero (Kerosene) - 1L
QKKERO1L
9414061106907
Stove Fuel - 1L
QKSTOVE1L
9414061106914
Meths (Methylated Spirits - 1L)
QKMETHS1L
9414061106945
Meths (Methylated Spirits - 4L)
QKMETHS4L
9414061106952
Turps (Mineral Turpentine - 1L)
QKTURPS1L
9414061106921
Turps (Mineral Turpentine - 4L)
QKTURPS4L
9414061106938
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