The preparation / La préparation
Angers, France
THE S I TE I S OPENED U P TO A RA NG E OF STA K EHOL DERS TO DREA M A ND C REATE A S H A R E D V IS IO N ( Y E A R 0 -2 )
THE OPPORTUNITY
Angers has the great fortune of having Saint-Serge. While many cities have pushed production out of their city centres, turning former industrial areas into housing or offices the industrial area of Saint-Serge offers Angers a huge opportunity. The opportunity to create a new neighbourhood that demonstrates a unique collaboration between production, living, working and play. A place that drives innovation, takes advantage of the shared economy, and benefits the whole of the city to strengthen Anger’s position as the productive heart of the region. Production in cities is changing in two ways. Firstly, it is embracing a new relationship with local markets through ‘value’ and locally produced food and products. Now, on-demand manufacturing and fabrication can outcompete against mass produced imports. Local production can also capture a certain form of ‘waste’ and re-purpose it, embracing the circular economy or even avoid waste through fixing technology first. Secondly, it is the importance of knowledge based specialisation which may target a particular industry. In the case of Angers this may be high-tech or agricultural expertise. Knowledge and technical based spin-offs can be exported, offering income
through services and technical production. Importantly, the knowledge should have a base in the local market which allows it to quickly test and prototype its products.
Therefore, we have designed a strategic process that involves three steps: • PREPARING - where the site is opened up to a range of stakeholders to dream and create a shared vision; • CULTIVATION - where ideas defined in the vision are prototyped; • HARVESTING - where the prototypes result in concrete interventions. The process is iterative and involves stakeholder engagement, sharing responsibilities and allowing space for failure, learning through doing, and looking for regular feedback as the project is developed in order to adapt.
The transformation for the Saint-Serge district will maintain existing jobs and industry, build on its strengths and assets and encourage the current business to take advantage of these new trends. The transformation will be a co-creation process allowing space for innovation and experimentation. It will create a quality urban and landscape environment, that is well connected to the city centre and surrounding neighbourhoods, and attract new residents and activities to ensure Saint-Serge becomes a leading productive area of the 21 century.
PROCESS - YEAR 1-2
The first step focuses on divergence and opening the door to input and contributions from all possible stakeholders to facilitate dialogue. It is the moment when a wide range of ideas and perspectives are explored. The ideas are tabled and stakeholders have the liberty to dream openly. Interviews, expert groups, focus groups, talks, walks, debates, exhibitions, presentations and parties fuel this reflection, allowing stockholders a range of opportunities to communicate. We synthesise all of this into a small number of themes representing the feedback. Finally, key stakeholders
For a successful transformation, we need to position ourselves within the dynamics of a site owned by a range of public and private actors, which have to meet the needs of the city, surrounding neighbourhoods, and the region. A masterplan will not be sufficient to allow for the transformation required. Even if a masterplan was perfect, it would not bring the stakeholders together and build value. There is no shortage of great ideas; the challenge is to find the ones that resonate with the actors and context.
STAKEHOLDER PARTICIPATION PLANNING APPROACH
1/ Inception
2/ Research
3/ Framing
Opportunities
4/ Exploration
5/ Dialogue
Focus + working groups
Workshops
6/ Documentation
7/ Implementation
Narratives Finance Hypotheses
Debates Sketches
Vision document
Processes
Interviews Breaking up complexity into distinct themes
Analysing elements of the system
Firstly, the ‘institutional entrepreneur’ is identified to drive and take responsibility for the process. Often this is a public actor, in this situation we assume ALM (AngersLoire Metropole) will take this role. With the institutional entrepreneur, we map stakeholders in terms of power and interest, and plan out specific engagement events including the first steps. Secondly, the site is opened to the general public through communicating with the business, landholders and public actors via interviews or focus groups. It is then opened to residents (neighbours) and users (clients/business employees) through walks, talks and workshops. Later, the conversation will be expanded to include further stakeholder outreach, and events and exhibitions. As the actors have a diverse range of interests, an independent development agency is proposed with representatives from the Ville d’Angers, ALM, SOMINVAL,
CHARACTER AREAS IN TRANSFORMATION
The contents of these panels represent how this proposed process could be carried out across the five character sites. If it was applied in reality, the outcomes may be very different. Nevertheless, while the scenarios may change, the process would be very similar. Stage 1, preparation and quick wins, focuses on finding ways to maximise opportunities for production, key connections, and new synergies across the site and between the actors.
WHOLESALE MARKET
SAINT-SERGE ACTIF
BOULEVARD GASTON RAMON
FOURS À CHAUX
LA DOYENNÉ
The wholesale market is a major economic driver and asset for the region and Angers. The initial phase involves working with SOMINVAL, market users and ALM to set the vision and path for future transformation. Preparation projects focus on improving connections to the site and activation events. The Food Dome will be created as a centre for discussion, engagement, and events. It will also be the home of the first Angers Festival of Local Produce.
The Saint-Serge Business Park currently has a number of retail and logistics businesses. The site is subject to flooding and the land is in mainly private ownership. Preparation involves working with existing businesses and landowners to understand their operations, needs, and aspirations to develop a shared vision that considers opportunities for intensification and collaboration. A number of catalyst projects, such as identity signage, is also proposed in preparation for the next phase.
The Boulevard has challenges with appearance, adjacent underused land, pedestrian and cycle connectivity, and parking. It will also be significantly impacted from the new motorway junction in 2025. The preparation phase involves working with land owners and other stakeholders to identify challenges, opportunities and develop a vision, as well as activation projects to test possible uses. New signage and way-finding to help legibility and encourage people to walk and cycle will be developed.
A former limestone quarry, there are challenges with contaminated soil and access. The existing concrete plant is an asset and is to remain onsite. The preparation stage involves engagement and site activation with actors, institutions and surrounding communities. Catalyst projects include the construction of a temporary path across the site from Monplaisir, community events, work to remediate the land, the conservation of the lime kilns, as well as constructing simple structures for meetings and engagement events.
A large site with significant underused areas that is home to Cité de la Solidarité. The area will be affected by the new junction in 2025. The first step is to establish a shared vision with stakeholders on the site. Preparation projects include improving access, legibility and connecting with the existing community organisations and local residents and to run an activation program that could involve urban gardening and festivals.
Governance
Complex systems
Identifying momentum
STAKEHOLDER APPROACH
ALDEV, private actors, the universities, the innovation units (Vegepolys + Cité de l’Object Contecté), and others. The development agency will help drive the development process, fund activities on the site, connect actors, and communicate the vision. The development agency is responsible for the success of the project and is independent from the political process. The objective is that the development agency will run on a balanced budget and at zero (or low) cost to the taxpayer. Not all stakeholders will be interested in following a co-creation process, however, without co-creation it may be difficult to find common values.
CHARACTER AREAS
Themes
Institutional entrepreneurs
(representing the main interests for the sites) are brought together for a co-creation workshop over a number of days. The result is a vision document that provides the foundations for the following two steps, Cultivation and Harvest.
1 2 3
Exploring themes with partners + stakeholders
Co-creating vision of new system
Synthesising output
Assisting development
SHORT-TERM SPATIAL VISION
Connect Activate Community Employment Placemaking Mix Branding of site through signage
Chabada + La Solidarite outside event forum
Identify underused sites
Temporary pocket parks
Identify site for pilot project
Work with owners to identify opportunities for intensification
Horticulture community gardens
Plant tree seedlings for temporary forest
Signage ‘Welcome to Angers’
Events: Angers film shorts
New soft links towards river Mains
Temporary landscape in mobile boxes Biofood Sunday market
Temporary green connection
Festival of local produce Temporary green connection
Unused material trading spot
Temporary food dome Temporary green connection
Convert into green connection
Heritage wall conservation
Community strengthening workshop events
Temporary green connection
Maintain concrete plant
Signage + wayfinding
Temporary structures and activity Begin cleaning of warehouses for reuse
Community workshops
East-West connection path
Begin basic rehabilitation of site
Temporary urban farming
THEMATIC AMBITIONS ACTIVATE - A LABORATORY FOR PRODUCTION AND LIVING
With excellent connections at the local, urban and regional scale, a neighbourhood that is safe and easy to walk around. A place with easy access to the town centre, La Tournerie and surrounding neighbourhoods. A pioneer in new logistic methods to ensure efficient deliveries across the city and region, minimising vehicle use and traffic.
3
COMMUNITY - A DIVERSE PLACE FOR EVERYONE
A living laboratory, where new ideas, particularly in the fields of technology, food, logistics, design, and construction can be tested. A place that is constantly evolving with space for experimentation, and rapid-prototyping. Connected with the universities and training organisations, the innovation units (Vegepolys + Cité de l’Object Contecté) and a leader in the sharing and circular economy.
4
EMPLOYMENT - AN INNOVATION LEADER WITH PRODUCTION AT ITS HEART
Celebrating the areas heritage and diversity, with access to cultural facilities for the community as well as quality parks and recreation space for residents and workers. Community building will be supported by a program of events and festivals that will celebrate the qualities of Saint-Serge, as well as the local products such as food.
PLACEMAKING - A RESILIENT AND UNIQUE PLACE
Production will be at the heart of Saint-Serge and it will be known for its connection between knowledge, innovation and making. It will drive the economy of the city and lead the region as home to new businesses and startups and train people for jobs in surrounding neighbourhoods. The site will maximise efficiency by using circular economy principles to minimise waste with shorter and more sustainable economic chains
TIMELINE OF POSSIBLE SCENARIO
MIX - AN ADAPTABLE MIXED-USE LIVING + WORKING NEIGHBOURHOOD
6
A unique local identity with quality built form and celebrating landscape and natural assets including the Maine River waterfront. A green connection will link the historic city, Saint-Serge and La Tournerie. Mitigation measures will minimise damage from flooding and water retention techniques will be used on site.
A place of production, working, living, and recreation that has a mix of new typologies creating unexpected positive relationships. An area that can evolve and experiment, responding to changing demographic and economic conditions. The sharing of space and assets during the different hours maximises opportunity for a range of activities and creates a vibrant and attractive neighbourhood.
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CONNECT - WELL CONNECTED WITH EFFICIENT MOVEMENT AT ALL SCALES
Exhi bit p roje
Redefine themes
s theme n o ack
Development of Vision document
Expression of interest to join the development agency
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Sign memorandum of understanding amongst major stakeholders on the vision of the site Development identity + branding
ag e
Public screenings and presentations of food and local entrepreneurship related ideas.
Building the food dome
Adapt vision document based on feedback
velopment
back fro m res iden
Engage consultant advice: water, mobility, pollution, available sites...
Feedback on the vision document from stakeholders
om de ack fr edb
Define additional technical reports
Themes definition
Stakeholder co-creation event
es hem ct t
Internal Kick-off workshop
Interviews with key stakeholders. Discuss available empty sites
Theme development, workshop with stakeholders
Fee db
Background research, stakeholder mapping + data collection
F eed
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Engagement through social media and website
Research
PUBLIC GATHERING EVENT
#Angers Makes
Signage + wayfinding
Public walks for residents + users
Build temporary North-South path (on rail line) and West-East path
OPEN FOOD DOME
Public food based workshops on local produce and saving food waste
FESTIVAL OF LOCAL PRODUCE
Community trial gardens - using vertical growing
Community based temporary furniture construction workshops for use in public spaces
PUBLIC PRESENTATION EXHIBITION OF THE VISION
Surfactant enhanced aquifer remediation on Fours à Chaux site
Public discussions in La Solidarite and Chabada culture center
Reusing municipal site for leftover material storage and trade
Opening up the heritage to the visitors
Dialogue RAIL LINE PATH
Construction
‘DIY’ WORKSHOPS
SHARED COMMUNITY GARDENS
SOIL REMEDIATION USING ‘SEAR’ METHOD
LEFTOVER MATERIAL BANK IN PUBLIC ND
REDISCOVER Y OF NDSCAPE AROUND RELICS OF LIME KILNS