Cereal Research Booklet
Andy Foster
The worst cereal in America
Cereal Facts
The EWG’s “10 Worst Children’s Cereals,” based on percent sugar by weight: 1) Kellogg’s Honey Smacks
55.6%
2) Post Golden Crisp
51.9%
3) Kellogg’s Froot Loops Marshmallow
48.3%
4) Quaker Oats Cap’n Crunch’s OOPS! All Berries
46.9%
5) Quaker Oats Cap’n Crunch Original
44.4%
6) Quaker Oats Oh!s
44.4%
7) Kellogg’s Smorz
43.3%
8) Kellogg’s Apple Jacks
42.9%
9) Quaker Oats Cap’n Crunch’s Crunch Berries
42.3%
10) Kellogg’s Froot Loops Original
41.4%
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hole that boast ‘W d ls a re ce st o M ostly ‘refine m in ta n co ’ grain very grain’ and a hole nt of w small amou elling grain for lab credibility.
n’s cereals 1 in 4 childre ments vern meet the go r uidelines fo voluntary g nt. sugar conte
real in The worst ce g’s ellog America is K hich sw Honey Smack .6% sugar contains 55 content.
$3 Billion dollars goes into packaging design for children
Froot loops can’t be call ed ‘Fruit Loops ’ because th e “fruitiness” comes from different dy es.
3 out of 4 c ereals are more than 1/4 sugar by weight. Cross promo tion with celebs, toys and aways incre give ased by 78% from 2 006-2008.
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Why is cereal good ?
Why is cereal bad ?
Why should you eat cereal and what makes it good ?
Why shouldn’t you eat cereal and what makes it bad ?
1) Twice the calcium than a breakfast of toast and juice.
1) High sugar content
2) High in : B vitamins, fibre and nutrients such as zinc,magnesium, iron and folate.
2) Bad for digestion
3) Great for essential vitamins and nutrients. 4) Large variety of cereals available. 5) Most important meal of the day. 6) Affordable - Great value for nutritious diet 7) Helps wake you up
3) Some cereals are not a healthy option 4) Full of dyes 5) Full of refined carbohydrates 6) Fulled with chemical additives 7) Low fibre
8) Easy to make / no cooking 9) Rapidly available
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An Exhibition Of
Wayfinding
Chocolate Exhibition
Woodstock 69
The exhibition delves into the world of your favourite candy food and brings you the opportunity probe its history. From basics like how it is produced and how it gets from the tree to your favourite chocolate indulgence. To keep up with the theme of the event, even the museum’s gate is decorated as a chocolate. You get to learn facts through the various zones, like how it journeys from a seed to a sweet!
Danielle Duran - Experimental typographic timeline, showing the chaotic and disoriented Woodstock festical in 1969.
SUUPAA POP!
Art Project
By Desgrippes Gobé
Suuppa Pop is an exhibition of Desgrippes Gobé’s collection of packaging from Japan. “Suupaa Pop!” presented a collection of unique designs, unexpected use of materials, innovative products, beautiful aesthetics and inspiring surprises.
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Why Not Associates - Identity and applications for contemporary art project based in berlin and funded by swarovski.
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Book Binding Prong Binding
R J Scott branding by PASSPORT
Spiral Binding
Wooden Arts by Isabel Bendana
Prong Paper fastners are for or use in file folders and documents that need to be modified or added to frequently. It is a very simple and quick binding method
Spiral binding is a very quick method of binding. It uses a machine called a comb binder which punches the wholes into the publication and opens the comb to allow you to add the pages.
Elastic Band Binding
Japanese Binding
CTRL by Ben Jennings
Elastic bands can be used as binding method by placing the band in the spine of a publication set out in saddle stitch format.
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Sushi Book by Alejandro Grima
Japanese binding is a very decorative and time consuming method of binding. The publication is stitched together using a thin double silk cord. The knot is tied and concealed in the spine.
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Screen Printing
Digital Printing Limited ed. Carhartt box by Iain Campbell
Cereal boxes are printed using the printing process known as Flexogrphy. Flexography is essentially a modern version of letterpress which can be used for printing on almost any type of substrate. Like flexo ,screen printing uses layers to build up an image and could be used as an alternative for short runs. Screen printed packaging by Progress
Above are two examples of how screen printing can be used to do limited packaging runs. Screen printing however is a lengthy process compared to other printing processes.
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Epson Ink Cartridge Packaging by Ali Prater
Digital printing is printing using inkjet or laser printers. Digital Printing uses CMYK colours to print. Because printing plates are not needed digital printing is good for on demand printing. Smokin’ Hot by Pini Lamanna
Although digital printing is more expensive than offset printing and flexography, it saves time and effort creating plates. Like screen printing,digital printing is usually used for short run projects.
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UK’s top 10 cereals: Weetabix Based on sales these are the top 10 cereals sold in the United Kingdom:
Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized biscuits. Weetabix was invented in Australia in the 1920s by Bennison Osborne.
1) Weetabix 2) Special K 3) Cornflakes 4) Crunchy Nut 5) Frosties 6) Rice Krispies 7) Coco Pops 8) Shredded Wheat 9) Shredies 10) Alpen
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Special K Special K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. It is made primarily from rice and wheat. It is marketed primarily as a low-fat cereal that can be eaten to help one lose weight.
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Cornflakes
Frosties Corn flakes are a popular breakfast cereal originally manufactured by Kellogg’s through the treatment of maize. Cornflakes was the first ever breakfast cereal and was invented by the Kellog Brothers
Crunchy Nut
Rice Krispies Crunchy Nut is a breakfast cereal made by Kellogg’s, made with flakes of corn, a small amount of honey, three types of sugar, and chopped peanuts. The cereal was first introduced to the UK and Ireland around 1980.
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Kellogg’s Frosties is produed by the Kellogg Company and consists of sugar-coated corn flakes. Tony the Tiger has been the mascot of Frosties since its introduction. Tony is known for the cereal’s slogan: “They’re Gr-r-reat!” Rice Krispies are made by expand forming the crisped rice’s very thin and hollowed out walls that are crunchy and crisp. When the cereal is subjected to a change in heat, the walls tend to collapse, creating the famous “Snap, crackle and pop” sounds.
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Shreddies
Coco Pops Coco pops are produced by Kellogg’s. It is a coco-flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can quickly turn milk “chocolatey.” They were introduced in 1964 and Coco the Monkey is their mascot. Shredded Wheat
Alpen Shredded wheat is a breakfast cereal made from whole wheat. It was introduced to the UK in 1926 and it produced by Nestle.
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Shreddies is a breakfast cereal produced from shredded wheat, made from lattices of wholegrain wheat. Shreddies has been made in the UK since 1953. The cereal is marketed with the whole grain symbolsising the healthiness of the cereal. Alpen is a line of muesli varieties manufactured by the Weetabix cereal company. Alpen is a simple, whole grain muesli cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavours or colours.
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