Andy Foster & Martin O’Dea
Colours May Vary
OUGD603
Background: For Leeds Print Festival, we produced a self-promotional poster which was sold cheaply at the event. One of these was bought by Becky from Colours May Vary, who sent us an email the next week regarding a window display with a similar aesthetic. Concise Brief: Design, produce and install a colourful vinyl window display for an independent bookshop in the centre of Leeds. Brief: To design, produce and install a large window display for the Colours May Vary bookshop in Leeds city centre.The design must cover two street-facing windows and work with the existing vinyl signage. It must be bright and colourful, preferably using a similar illustration style to our promo flyer. The design should be minimal, allowing people to see in and out of the shop without covering too much of the window. Concept: Expand the promo illustration to a family of personified sandwiches with distinct characteristics. Separate these into 6 layers of colour vinyl for install. Tone of Voice: Fun Bright Welcoming
Andy Foster & Martin O’Dea
Colours May Vary
OUGD603
Concept The client asked for the orginal illustration (2nd from left) to be applied to the window. We decided to provide extra by expanding this into a family of personified sandwiches, each with their own distinct characteristics. We were careful to measure the widnow to avoid clahes with any of the existing vinyl and to create a layout that was balanced and would allow customers to see in and out of the store clearly.
Andy Foster & Martin O’Dea
Application
OUGD603
Preparation: We had to separate the design into 6 separate layers of colour and have them cut individually. We had to label each of these carefully due to the scale of the project. Each of the pieces had to be taped for application and carefully transported to prevent the pieces from sticking together or peeling away.
Andy Foster & Martin O’Dea
Preparation
OUGD603
Application: We strated by positioning all of the outline and measuring the spaces needed between them. By marking these areas off, we could ensure that everything was applied in the right space. We applied one colour at a time, starting with the purple eyes on the lefthand window as this was the biggest piece. Moving on, we applied the character outlines as a guide, filling in the colours one by one. We applied the spots by eye at the end, and continued these onto the floor at the request of Becky the shop owner. This finished the design off well. Our logo was applied to the bottom of the window to give us great street publicity as it is always visible to passers-by.
Andy Foster & Martin O’Dea
Application
OUGD603
Documentation and Video Editing: To document the process, Greg and Eve helped us by filming and capturing time-lapse of our application. Taking this footage, we edited a behind-thescenes video which was in sync to the music. This was intened to be used on our website as promotion for our services. It also helped gain some attention on social networks and gave a sense our character and the hungry Sandwich Club ethos which helped our portfolio hugely. This was a great process for us, as neither of us had experience with video and we were able to elarn a lot from working with the footage to get the desired effect.
Andy Foster & Martin O’Dea
Video Editing
OUGD603