Colours boards andy

Andy Foster [collab with Martin O’Dea]

Colours May Vary

OUGD603

Background: For Leeds Print Festival, we produced a self-promotional poster which was sold cheaply at the event. One of these was bought by Becky from Colours May Vary, who sent us an email the next week regarding a window display with a similar aesthetic.

Concise Brief: Design, produce and install a colourful vinyl window display for an independent bookshop in the centre of Leeds.

Brief: To design, produce and install a large window display for the Colours May Vary bookshop in Leeds city centre.The design must cover two street-facing windows and work with the existing vinyl signage. It must be bright and colourful, preferably using a similar illustration style to our promo flyer. The design should be minimal, allowing people to see in and out of the shop without covering too much of the window.

Concept: Expand the promo illustration to a family of personified sandwiches with distinct characteristics. Separate these into 6 layers of colour vinyl for install.

Tone of Voice: Fun Bright Welcoming

Andy Foster [collab with Martin O’Dea]

Colours May Vary

OUGD603

Concept The client asked for the orginal illustration (2nd from left) to be applied to the window. I decided to provide extra by expanding this into a family of personified sandwiches, each with their own distinct characteristics.

I worked on the artwork for the burger style sandwich as well as the triangular sandwich and Martin contributed with the glasses sandwich giving us 4 sandwiches for the window display.

I was careful to measure the widnow to avoid clahes with any of the existing vinyl and to create a layout that was balanced and would allow customers to see in and out of the store clearly. The image to the left shows my working plans to how the vinyl would fit in the window space.

Andy Foster [collab with Martin O’Dea]

Colours May Vary

OUGD603

Preparation: To prepare for the installation of the window display I had to separate the design into 6 separate layers of colour and have them cut individually. I then had to label each of these carefully due to large amount of colours and parts that we were applying. Each of the pieces had to be taped for application and carefully transported to prevent the pieces from sticking together or peeling away.

Andy Foster (collab with Martin O’Dea]

Colours May Vary

OUGD603

Application: We strated by positioning all of the outline and measuring the spaces needed between them. By marking these areas off, we could ensure that everything was applied in the right space.

We applied one colour at a time, starting with the purple eyes on the lefthand window as this was the biggest piece. Moving on, we applied the character outlines as a guide, filling in the colours one by one.

We applied the spots by eye at the end, and continued these onto the floor at the request of Becky the shop owner. This finished the design off well. Our logo was applied to the bottom of the window to give us great street publicity as it is always visible to passers-by.

Andy Foster [collab with Martin O’Dea]

Colours May Vary

OUGD603

Documentation and Video Editing: To document the process, Greg and Eve helped us by filming and capturing time-lapse of our application. Taking this footage, we edited a behind-thescenes video. We did this by quickly by deviding the tasks, Martin working on cutting up the sections of the film and I edited them to sync with the music.

This was intened to be used on our website as promotion for our services.

It also helped gain some attention on social networks and promote our collaborative studio in preperation for next year.

This was a great process for us, as neither of us had experience with video and we were able to elarn a lot from working with the footage to get the desired effect.

Andy Foster [collab with Martin O’Dea]

Colours May Vary

OUGD603