_ We have created a range of products which will showcase Fedrigoni’s wide range of high-end stock, while again showing how versatile the papers are that they offer. We will do this by generating an innovative approach to this brief by linking right back to Fedrigoni’s Italian origins with arguably Italy’s most famous food, the pizza. _ The hand crafted paper pizza will be delivered to the target audience in the form of direct delivery. This ensures that the target market is directly involved with Fedrigoni and the product. The use of this technique will kill the misconception that Fedrigoni is unaffordable by linking it with the pizza which is 100% affordable.
01 Another tasty design by Sebatian Needler & Andy Foster.