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About Graphic Designer & Photographer In a visually contaminated environment, Andy tries to create innovative designs to make them memorable with a clear goal of beauty and balance, while ensuring communication. He has developed freelance projects for entrepreneurs, micro-businesses and advertising agency. Since 2017 he is a designer in the Marketing Department of the Creative University. Andy has extensive command of various digital production tools, such as Photoshop, Lightroom, Illustrator, After Effects, InDesign, and 3D Max.
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BRAND The challenge of this project was to achieve a brand that would project the DNA of the company and also work in the long term. The company was born in 2018, it is a family business for the production of pasture eggs in the Cascajal de Cartago area. The client wanted to reflect a fresh and natural product in the visual identity.
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BRAND Entrecosas is a project developed by enterprising and visionary people. The idea arose as a family business that distributes a variety of handcrafted products, ranging from food to crafts and jewelry. It is a kiosk with a presence at fairs and shopping centers. Originally the company was called D’akÍ and in the redesign process a naming study was carried out, generating the new brand identity for the company under the name Entrecosas.
BRAND SweetFire is a national group formed in 2018 by four members. With the aim of bringing classic Rock n Roll back to the public. On the other hand, they had nothing but the idea of the name and a list of presentations. We know that a good band needs a brand, an icon that leaves a mark on each concert. Thus I came to the conclusion that Sweet Fire had a delicate essence and another strong or dangerous, hence the symbol of a match is created. “It may be a delicate little piece of wood, but dangerous if you light it”
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OBJECTIVE Create a graphic proposal for “Art City Tour” according with the theme “tropical exotic” represented with plants and wild animals in a colorful and nocturnal environment. A neon or bright color palette is used to cause a visual impact on the graphics. The choice of font was a relevant aspect in aesthetics and communication. The spaces are designed for adaptation to media BTL or TTL advertising.
OBJECTIVE Helados Diaz needs to refresh its image and address a new segmentation. As part of the strategy, the company decides to launch three new flavors with special liqueurs: Baileys, Campanario piĂąa colada flavor and Tequila Rose. The graphic image of the three flavors and arts is created for advertising media. With the aim of offering the new image to a segment of the upper and upper middle class.
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OBJETIVE For Cosecha Dorada, a packaging proposal was made for children to the consumption of whole grain cookies. The customer wants this package to show freedom and freshness, while being attractive to customers. An atmosphere is created with a colorful and organic palette to have a balance between healthy and childish.
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