How to fix (& avoid) traffic drops after a website redesign

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How to fix (& avoid) traffic drops after a website redesign SANTHOSH BS - DECEMBER 6, 2017

 Estimated Time : 3 minutes Is this a perfect time for you to change the look of your website to a trendy new design? But what happens if you start losing traffic to your site? If your website is outdated or not updated with the new trends, then it’s time for you to change the appearance of your website to a new trendy design. You need to consider redesigning it with all the latest technology & features available to attract your customers more. In the process of redesigning/relaunching a website the minor mistakes made by designers are going to affect the rankings of the site and it might lead to drastic fall in the traffic. After in-depth research we have identified topmost 3 things which are the major causes for traffic drops after every website redesign.

Below mentioned 3 things are the major causes for traffic drops after every website redesign, Redirect Issues – Most of the designers do the mistake of improper redirection while redesigning website, which leads to traffic drop of your website. That’s why redirecting is the most important thing while redesigning a website. If you are creating same old pages in your new site then you must be sure that you are using the URL exactly same as the old one, otherwise while crawling & indexing, search engines cannot find the new version of your pages, thus cannot route traffic to your pages.


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