How to fix (& avoid) traffic drops after a website redesign

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How to fix (& avoid) traffic drops after a website redesign SANTHOSH BS - DECEMBER 6, 2017

 Estimated Time : 3 minutes Is this a perfect time for you to change the look of your website to a trendy new design? But what happens if you start losing traffic to your site? If your website is outdated or not updated with the new trends, then it’s time for you to change the appearance of your website to a new trendy design. You need to consider redesigning it with all the latest technology & features available to attract your customers more. In the process of redesigning/relaunching a website the minor mistakes made by designers are going to affect the rankings of the site and it might lead to drastic fall in the traffic. After in-depth research we have identified topmost 3 things which are the major causes for traffic drops after every website redesign.

Below mentioned 3 things are the major causes for traffic drops after every website redesign, Redirect Issues – Most of the designers do the mistake of improper redirection while redesigning website, which leads to traffic drop of your website. That’s why redirecting is the most important thing while redesigning a website. If you are creating same old pages in your new site then you must be sure that you are using the URL exactly same as the old one, otherwise while crawling & indexing, search engines cannot find the new version of your pages, thus cannot route traffic to your pages.

Most of the times the redirect issues happens because of the following mistakes of the designers, Use of 302 redirects rather than 301 redirects – 302 redirects are temporary redirects which redirects user to the new URL but will not generate any link juice with the new pages of the website. 301 redirect is the permanent redirect which redirects user to the new URL and also gives some link equity to the new URL. Use of 302 redirect reduces traffic to your redesigned website.

Related Article – Change of rules on 30X redirection Site Structure – Creating good site structure is very important thing to get more visibility of the site and which also helps you to get high ranking in SEO. If you have designed site structure/site map in very effective way leads to user-friendly site. This will help google too crawl and index your website very easily, which in turn increase your rating. While redesigning making more changes to your site map will reduce traffic to your site.

Read Also – Ultimate Guide to Increase Domain Authority Site Copy – While redesigning the web site you should be aware of the keywords which are already ranked for your

website and should make use of those keywords while designing site map as keywords plays very important role in getting high ranking and more traffic to your website. You can take advice of a SEO expertise to resolve these types of issues, who can optimize your pages to your targeted keywords or else you can take reference of your old website for the keyword usage.

Read Also â&#x20AC;&#x201C; 5 Design Techniques for Better CTA Buttons

How to avoid traffic drops during the redesign. The best thing is to avoid problems rather than resolving them after creation. Being a best Web Development Company in Bangalore we have some suggestions for you to avoid traffic drops during redesign;

Hire an Experienced SEO â&#x20AC;&#x201C; By hiring an experienced SEO you can keep track of whether your redesigning process is happening with the proper usage of ranked keywords and also they can suggest some updates or changes which will help to improve your traffic after your relaunch. With a professional & experienced SEO team you can avoid the organic traffic drop of your site when you relaunch it. We at 5ine Web Solutions, the best SEO company in Bangalore have helped our clients from redesigning their site to retaining their dropped rankings.

Crawl Your Whole Website & Create a New Sitemap – You may ask why I need to crawl my website before redesign? Here is the answer, crawling is nothing but travelling through all the URLs present in your website, which will be done by the crawling tools. Crawlers visit every page of your website and gives you the information of all the URLs present in your website, which will help you to create a new sitemap by making use of the listed URLs. This indeed keeps your rating high and you can expect intended traffic to your site.

Make use of 301 Redirects – Redirection is the process of forwarding one URL to a different URL. There are three main kinds of redirects: 301 – Moved Permanently 302 – Moved Temporarily Meta refresh. 301 redirect is the best redirect to use in the redesigning process of the website. A 301 redirect is a permanent redirect which passes 90% of link juice to the redirected page. Which makes your website more visible to the users and to SEO. By making use of 301 redirects you can expect more traffic to your newly launched website.

Make sure your analytics tracking code is in place â&#x20AC;&#x201C; Analytics tracking code is a small snippet written in java script that you have to paste in your pages, which activates google analytics tracking. This tracking tool measures how user interact with your website, which will be used in SEO to rank your website. Thatâ&#x20AC;&#x2122;s why it is very important to place analytics tracking code in your new site in the proper place.

Conclusion: It is a good practice to check weather the code is properly implemented in header or footer before launching your new site which will save you from further stress, and will also allow you to monitor traffic during every step of the way. We as best web designing and development company Bangalore follow the above mentioned steps while redesigning which will fetch you great results without losing existing rankings. We help you in offering the best SEO friendly architecture for your website. Get a stunning website designed today !!!

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TAGS | HOW TO FIX WEBSITE TRAFFIC DROPS AFTER WEBSITE REDESIGN, WEB DEVELOPMENT COMPANY IN BANGALORE, WEBSITE REDESIGN, WEBSITE TRAFFIC DROP

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Santhosh BS Managing Director @5ine. Web, Android & IOS App Developer ,SEO Consultant.