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5 Design Techniques for Better CTA Buttons RAMYA S - NOVEMBER 29, 2017
Estimated Time : 2 minutes When user visits your website, they often have a goal in mind. To achieve that goal, usually you need to follow a series of steps and the first & foremost step starts with clicking on a CTA (call to action) button. Call to action is a term used for elements in a web page that initiate an action from the user. The most popular expression of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. “sign up for free”) or lead to a web page with additional information (e.g. “Learn more…”) that asks the user to take action. Having years of experience in Web Design & Development we consider that your CTA needs to be as sharp as possible. CTA buttons are the elements in your website which takes the user towards goal conversion. The main intention of the CTA is to direct the user toward the desired course of action. We being the best Web Designing Company in Bangalore have researched & identified some of the best techniques for better CTA buttons which are mentioned below;
Visibility of the button Colour of your button matters a lot when you are designing CTA button. Using attractive colour you can create more difference by giving users more visual prominence. Choosing the contrast colour of your website theme for CTA button will make your button highlighted and it grabs the user attraction. The amount of space provided around the button also matters, so when you are designing CTA button, provide the space around the button for better visibility and to differentiate from other fields of the page.