Slamar Racing

SLAMAR

Racing

SLAMAR

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Racing

Drag Racing Sponsorship Proposal

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Top Drag Racing: Your Secret Weapon!

What do Holden, Chrysler, Unit, Sidchrome, Castrol, Karcher and Supa Cheap have in common? Top Drag Racing!

Now, Slamar Racing is offering you a chance to rub shoulders, and door handles, with these and other top companies who know the secret of great marketing.

First off the blocks Looking for a captive audience of over 3 million viewers nationwide? Want you brand burned in the hearts and minds of 30,000 loyal fans? Trying to maximise your marketing dollars in the most economically active age bracket?

What better way to do so than drag racing, one of Australia’s most popular motorsports. Drag racing fans appreciate the personal access to their favourite teams, the up-close-and-personal grandstands, and the quarter-mile of fire, fuel and fun on race day.

They know that we are people who value openness, teamwork and the pursuit of excellence. And so are our sponsors.

Because the most popular drag racing vehicles are based on production-model cars that the public are familiar with, we are able to give you the supercharged flying start that you are looking for.

In the Hot Seat As a corporate partner with Slamar Racing, you can join us in live races, national TV coverage, and special appearances at trade shows. We have a large suite of cars to compete in every race category. Our full-size GT is a guaranteed crowd pleaser, and our sleek sedan has a passenger seat that is great for corporate events!

Racing fans are heavily influenced by what they see on the track. Most of them are males between 16–60 years old, and over half have incomes in excess of $60,000. This means that you will have both live and TV exposure that is greater than traditional forms, and reach the people who have the earning power to make it count!

All in the family Besides male fans, there are also many women, children and youth who make it a true family sport. At Slamar Racing, it is also a family affair. Our main driver has years of experience, gradually working his way up from Super Street back in the 80s. His wife drives the sedan, and will have the female fans flocking to the races to cheer her on. Even his children compete in the junior dragsters, where their peers look on in envy. What better way to build your brand awareness across all demographics!

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Presenting the Ford GT Top Pro Drag Racer —Leader of the Pack Slamar Racing’s main competitor in this unique family of racing is our 2012 FG GT. This one-of-a-kind FG GT Pro Drag Racer was designed in the United States, with a full Australian body body made up of extremely light carbon-fibre and titanium alloy moulded onto a chrome-moly Top Doorslammer–certified chassis. This aerodynamic design was even tested at the wind tunnel in Kennedy Space Centre, home of the Space Shuttle!

The state-of-the-art Sonny Leonard 900 cubic-inch aluminium engine is the largest in the Southern Hemisphere, and produces over 2,300 horsepower. This fully-computerised naturally-aspirated engine propels it to speeds above 200mph, finishing the quarter-mile in the 6 second range.

Top it off with the latest RacePak digital control system, and this pro drag racer is bound to lead the pack.

Sponsorship opportunities Full sponsorship branding is available for this car, which currently has a blue paint job with standard Ford GT markings.

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Other Racers in the Troy Slamar Family...

The GTS 2-door Monaro Super Sedan Our sleek pro-stock Monaro competes in the Super Sedan category, completing the quarter-mile track in the 8 second range.

Full sponsorship branding is available for this car, which currently has a white paint job with no markings.

Sponsors can also make use of the car for corporate events, as it has a front passenger seat for that one-on-one experience.

Businesses catering primarily to women would also be interested in this car, which is driven by a female driver.

Junior dragsters Slamar Racing has 4 junior dragsters in various colours that are available for full sponsorship branding. We also have 1 junior ‘funny-car’ dragster, the only one of its kind in Australia. It is a scaled-down model of a fullsize dragster, complete with a full body-tilt.

The junior dragster category is often driven by teenagers, and is thus very popular among younger audiences.

They also make great eye-candy and are extremely camera-friendly.

These cars are an excellent choice for businesses targeting young people, and there’s plenty of room branding.

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Other Racers in the Troy Slamar Family...

The G.E.M. Tow Car It may look like the baby of the family, but this electric car is a showstopper all on its own. Whether it is carrying flags around the track or towing the dragster pass admiring fans, this little beauty is bound to be noticed. It will also carry sponsors and other passengers to the end of the track to meet the driver.

What better way to tell audiences that you care as much about the environment as you do motorsports?

It currently has a white paint job with room for full sponsorship.

The Trailer Troy Slamar doesn’t do things by halves ... Our heavy-duty workhorse is an ex-NASCAR trailer, able to transport our cars on race day, and still have room for living quarters—making it the perfect place for the sponsors to relax between races.

Imagine the branding opportunities such a large vehicle offers!

Sponsorship Talk to us about branding just our our unique tow car or the big trailer, or maybe adding it to an existing sponsorship package.

We’re also open to carrying a couple of flags on the tow vehicle for set race categories.

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The Winning Edge Drag racing reaches over 30,000 spectators and 3 million TV viewers Australia-wide each year. Imagine the potential with that large an audience.

Through partnering with Slamar Racing, you will be able to: ä Boost your corporate profile through sponsorship on a national-level ä Show that you value and reward excellence ä Encourage team work among your employees ä Create merchandising opportunities through T-shirts, posters ... ä Turn your brand into a household name among motorsport fans ä Reward and entertain clients and employee with a first-class perk ä Draw attention to your company by showing off the cars and drivers at corporate events (depending on availability) and in promotional materials ä Enlarge your web and social media presence by being associated with a fast-moving business.

Marketing opportunities Slamar Racing has several marketing opportunities available for all your advertising and promotional needs. We provide the flexibility to target both mass and niche markets, cross traditional boundaries, and blast your way into a high-powered future.

Whether you are a: ä Car parts and accessories distributor seeking to expand your traditional customer base... ä Toy retailer tapping into the younger generation of motorsport fans... ä Women’s fashion label challenging traditional definitions of femininity... ä Engineering firm promoting clean, high-performance technology ... ...or any other type of business, we can tailor a marketing plan just for you.

Sponsorships packages vary depending on your requirements and budget typically include: ä Company colours and logos on vehicles and uniforms ä Acknowledgements, logos and links on our website and social media ä VIP privileges at racing venues ä Car and driver appearances at corporate events (subject to availability).

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Packages Slamar Racing have several packages available to accommodate your advertising budget, including the option to customize to your promotional needs.

The Juniors: from $10,000 Junior Funny Car & Junior Dragsters - $10,000 each per season Includes decals and paint scheme displayed on your chosen Junior Dragster or Junior Funny Car; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality; driver appearance and/or car display*. Also includes a limited number of race day entry passes.

Juniors Full Package - from $30,000 per season Includes decals and paint scheme displayed on all the Junior Dragsters, including the Funny Car; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality; driver appearance and/or car display*. Also includes a limited number of race day entry passes.

Super Sedan: from $2,000 Front Bumper, Front Fenders, Rear Wing or Back Window: $2000 each per season Includes decals displayed in your chosen location; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality.

Both sides of the car (both doors): $10,000 per season Includes decals; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality.

Full Branding: $40,000 per season Includes decals and paint scheme; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality; driver appearance and/or car display*. Also includes a limited number of race day entry passes.

FG GT: from $15,000 Minor Marketing: Rear Quarter panels:$5,000 each per season Front Bumper: $15,000 per season Front Fenders: $10,000 per season Includes decals; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality.

Major Marketing: $150,000 per season Includes decals and paint scheme displayed on our tow vehicle and transporter; inclusion on all marketing material, including the web site and all social media; identification on crew uniforms; pit access and on-site hospitality; driver appearance and/or car display*. Also includes a limited number of race day entry passes and 2 starting line passes. Only one available per season. *Dependant on team and driver and team availability.

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Accelerate your Advertising with Power Positioning As a corporate sponsor with Slamar Racing, you get full-spectrum advertising support from merchandising to live appearances to web and social media to the most powerful tool of all—television.

With more than 3 million TV fans, race sponsorship is a subtle but powerful way to position your brand to reach into the minds of viewers.

What makes sponsorship better than advertising?

Fact: Race sponsorship is more effective than traditional TV advertising. Consider the following: ä Cost of on-air advertising time: $31 per second, plus ä Advertising production costs: $61.60 per second ä For $150,000, you typically get three 30-second advertisements over 18 episodes ä Many viewers switch channels or walk away during a commercial break.

For the same amount of money sponsoring Troy Slamar Racing, you get: ä 17 minutes per episode in which your brand takes centre stage with our car, up to a maximum of 6 episodes to reach the final ä That is equivalent to $566,712 worth of 30-second TV spots ä Building customer loyalty because fans WANT to watch their favourite team, and their favourite sponsors, and won’t walk away in the middle of a race ä This means your brand will become part of their lives, and instantly recognisable whenever they need your products and services ä And, you get all the off-screen marketing support as well!

That is the formula for a winning marketing strategy.

Stop idling your advertising dollars on television commercials, and shift into high-gear with a Slamar Racing sponsorship!

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Contact Us Looking for a captive audience of over 3 million viewers nationwide?

Want you brand burned in the hearts and minds of 30,000 loyal fans?

Trying to maximise your marketing dollars in the most economically active age bracket?

What better way to do so than drag racing, one of Australia’s most popular motorsports. Drag racing fans appreciate the personal access to their favourite teams, the up-close-and-personal grandstands, and the quartermile of fire, fuel and fun on race day. They know that we are people who value openness, teamwork and the pursuit of excellence. And so are our sponsors.

As a corporate sponsor with Slamar Racing, you get full-spectrum advertising support from merchandising to live appearances to web and social media to the most powerful tool of all—television.

Contact: Troy Slamar Phone: 0400 229 614 Email: sponsorship@SlamarRacing.com

Visit our Facebook page to view a full gallery. facebook.com/SlamarRacing