FORD FALCON RACING DRAG RACING SPONSORSHIP PROPOSAL
introduction
coverage & profile
the driver
opportunities
SIMON TRAVALIGNI | 0419 903 949 Simon@ FordFalconRacing.com.au SIMON TRAVALIGNI | 0419 903 949 | SIMON@FORDFALCONRACING.COM www.FordFalconRacing.com.au
FORD FALCON RACING INTRODUCTION
Welcome to the exciting world of Top Doorslammer Racing where sedans rub door handles at 400km/h Top Doorslammer Racing offers you a marketing opportunity that is unsurpassed in sports and entertainment, delivering a loyal, focused and enthusiastic audience with desirable demographics. With the thrill of the sensory overload each spectator experiences, comes a long lasting bond between each fan and their favourite race team, emerging as brand loyalty and product sales for the sponsor.
opportunities
Team FFR would like you to imagine the effect that the combination of race day action, TV Coverage and Special Appearances at various shows, with you as our corporate partner at the centre of the action, can work to your marketing advantage. By becoming a corporate partner, you will have the opportunity to discover what many top ranked Australian companies already know – each racing event will put your name in front of 30,000 + loyal race fans at the race track and in front of 3 million + fans on television. Holden, Chrysler, Unit, Sidchrome, Castrol, Karcher and Supa Cheap are but a few of the companies utilizing their advertising budgets in this highly visible form of entertainment.
Drag Racing = Family Entertainment Race fans are everywhere! Top Doorslammer racing has an unlimited national reach. The close proximity of the adoring public to the actual track, equipment and teams, is unique to the sport of drag racing, allowing each spectator a special relationship with their favourite team. Every spectator has the opportunity to visit the pit area, meet the drivers and crews and witness all the racing action on the quarter mile from the grandstands.
entertainment
While motorsport advertising effectively reaches males 16–60, half of who have an annual income of $60,000 or more, many drag racing fans are children, teens and women, with their purchasing decision being heavily influenced by who and what they see at the track. With 6 ANDRA events of Top Doorslammer for the 2011 / 2012 season and another 6 Slamfest events, all with national TV coverage, you can easily see that no sport can provide you a more cost effective arena for building your brand awareness, positioning new products, capturing new customers, strengthening team spirit and sharpening your corporate image. And to top it off, you will find no other marketing opportunity that will offer you and your clients this much excitement and entertainment.
SIMON TRAVALIGNI | 0419 903 949 | SIMON@FORDFALCONRACING.COM
family fun
FORD FALCON RACING OUR DRIVER - SIMON TRAVALIGNI
Ford Falcon Racing has been in the business of racing for over 20 years. Team owner and driver Simon Travaglini began his racing career in the early 1990’s building cars from scratch and racing when his budget allowed, during which time he has become a well known identity within the drag racing circuit. It was back in 2001 while working with one of drag racing’s stalwarts, Victor Bray, when Simon realised that the future of drag racing existed in Top Doorslammer. This is the category the crowd can really relate to, being that despite their speed and obvious safety features, these cars still resemble cars that the fans actually own. That same year, SBS television approached Simon for his assistance with the FAT PIZZA TV series. So, during the next 3 years Simon put his dream to one side, and worked hard on building and driving many of the vehicles featured on the show, then assisted in promoting the show from coast to coast. In 2007 SBS returned for assistance in making and promoting its new comedy SWIFT & SHIFT. Once again Simon put aside work on his BA Falcon Top Doorslammer, to design, buil and drive a number of vehicles for the show, also appearing on screen when required. 1996: Runner Up Genie Street Machine Series 1999: Runner Up Genie Street Machine Championship 2000: Winner Gascoyne Outlaw Street Championship 2000: Runner Up Motorplex Super Street Championship 2001: Third Place Motorplex Super Street Championship 2001: Winner West Side Super Street Championship 2001: Winner Gascoyne Outlaw Street Championship 2006: Winner Nostalgia Drag Racing Series GAS class 2009: Winner Nostalgia Drag Racing Series GAS class
Finally in 2011, Simon didn’t just license his BA Falcon Top Doorslammer, but set one of Australia’s quickest first full passes for a new car. His 6.59sec @ 366km/h pass is just over half a second under the world record. But that’s just the beginning of what this Top Doorslammer can do with Simon behind the wheel. Simon has an extensive list of achievements that are too numerous to mention, but this only shows his commitment to researching and testing the boundaries of cutting edge technology. This endeavour to break new ground is shown not only with his own cars but also with the components he has built for his customer’s cars, and the advice he is so often called upon to provide to other racers.
With his seemingly endless achievements both on and off track, his experience as a public speaker, actor and business owner, and his highly held regard within the drag racing community, you can guarantee your company will be well represented.
SIMON TRAVALIGNI | 0419 903 949 | SIMON@FORDFALCONRACING.COM
experience
FORD FALCON RACING MARKETING OPPORTUNITIES
Announce to your competition that running on the competitive edge and achieving championship results are the only results you find acceptable. Ford Falcon Racing have several marketing opportunities available to accommodate your advertising budget, including the option to customize to your promotional needs.
2801 DRIVER: MR T
Contingency Marketing Product or Service: Trade-Out for Sponsorship Ford Falcon Racing is looking for contingency marketing partners for “out-ofpocket” expenses generated by campaigning a national race team. These items include travel-related expenses accommodation, airfares, fuel, grocery items and miscellaneous operating supplies.
Major Marketing: $15,000 per race or $150,000 per season
FORD FALCON RACING
Includes decals and paint scheme displayed on our Top Doorslammer, tow vehicle and transporter; inclusion on all marketing material, including the web site and all social media; identification on crew uniforms; pit access and on-site hospitality; driver appearance and/or car display*. Also includes a limited number of race day entry passes and 2 starting line passes. Only one “Major Marketing Partnership” available per race.
Minor Marketing: $5,000 per race or $50,000 per season Includes sponsor provided decals for rear quarter panels or rear doors on Top Doorslammer and transporter; inclusion on marketing material, including web site and social media; pit access and on-site hospitality. Only two “Minor Marketing Partnership” available per race.
Associate Marketing: Front Bumper: $1,500 per race / $15,000 per season Front Fenders: $1000 per race / $10,000 per season Rear Wing decals: $500 per race / $5000 per season Includes sponsor provided decals for our Top Doorslammer and transporter; inclusion on all marketing material, including the web site and all social media; pit access and on-site hospitality. *Dependant on team and driver and team availability.
SIMON TRAVALIGNI | 0419 903 949 | SIMON@FORDFALCONRACING.COM
FORD FALCON RACING
FORD FALCON RACING BENEFITS TO YOU
How can this opportunity give you the marketing edge over your competitors? Racing fans are everywhere, and Top Doorslammer Drag Racing has an unlimited national reach, giving you unlimited potential for marketing opportunities.
Announce to your competition that running on the competitive edge and achieving championship results are the only results you find acceptable.
Re-enforce the message to your clients and employees alike, that you’re performance driven, competitive and up-to-speed, offering only the very best.
Support and enthuse your employees and business associates with a renewed sense of the importance of team work and team spirit.
Experience additional marketing opportunities for your company, through product merchandising, coupons, t-shirts, sweatshirts, hats, posters, coffee mugs, etc.
Take advantage of the unique opportunity to expose your company name to millions of motorsports fans across Australia. When we hit the track, your company name and logo take centre stage.
Entertain your clients, associates and employees with on-site hospitality, where the action has never been closer or more easily accessed. When our Top Doorslammer reaches nearly 400km/h in less than 6 seconds everyone will remember who availed them of such an experience.
Re-enforce your company team spirit by rewarding your employees with a day or weekend pass. Watch the enthusiasm and excitement grow as you demonstrate that teamwork, both on and off the race track, ensures winning results.
Enjoy the opportunity to utilise images a fully branded Top Doorslammer, driver and team for all your marketing photos, advertisements and promotional events* (trade shows, grand openings, promotional events, company picnics or parties), showing your commitment to winning results.
Boost your social media and website status by keeping your clients and employees informed of team FFR’s progress, making for some light hearted reading that will help reinforce company moral.
*Dependant on team and driver and team availability.
SIMON TRAVALIGNI | 0419 903 949 | SIMON@FORDFALCONRACING.COM
team work
FORD FALCON RACING NATIONAL TV COVERAGE & PROFILE
Why would a $150,000 investment with Ford Falcon Racing be better than spending $50,000 on a TV advertising campaign? Combine the power of the on track presence of a Top Doorslammer, with 3,000,000+ TV viewers, coupled with some show/shop appearances and you have a unique individually catered national marketing opportunity which can boost your marketing performance and give you the edge over your competitors.
Advertising on One HD or Ten during this time slot would cost about $31.00 per second (plus production costs) making a total of $92.60 per second. Based on a 1 year contract, you would be spending about $150,000 including production costs, for 3 x 30 second advertisements over a possible 18 episodes.
During an Advertisement break on the television, viewers will often either switch channels or get up to do something else, avoiding your promotion, meaning your money is essentially wasted. Vs
A winning Top Doorslammer team will amass approximately 17 minutes per episode for 6 of the possible 18 episodes. The equivalent exposure in 30 second advertisements would calculate to approximately $566,712 making your $150,000 sponsorship a worthy investment.
Television viewers are focused on the content while watching the racing or interviews within the television broadcasts, meaning you have their full attention on your brand without them even being aware of it. Coupled with ...
Fans are loyal to the products that their team promotes, when faced with a decision a race fan will sway towards the product or company that supports the team that they barrack for.
While TV plays an important part of the marketing drive that drag racing has, show/shop appearance, track time and socialising with race fans is just as valuable in delivering your corporate image / product to the public. and you have a winning marketing campaign.
SIMON TRAVALIGNI | 0419 903 949 | SIMON@FORDFALCONRACING.COM