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3 EXECUTIVE SUMMARY 4 INTRODUCTION 5 LITERATURE REVIEW 5 METHODOLOGY 6 PROBLEM FORMULATION 6 PANDORA CASE - STRATEGIC ANALYSIS 6 PANDORA’S BUSINESS STRATEGY 7 PANDORA’S BRAND STRATEGY ANALYSIS 7
PANDORA’S BRAND IDENTITY
8 PANDORA’S BRAND IMAGE 10 PANDORA’S BRAND POSITIONING 12 PANDORA’S BRAND EQUITY 14 ANSOFF’S GROWTH SHARE MATRIX 14 BRAND STRATEGY ANALYSIS CONCLUSION 15 PEST ANALYSIS 18 SWOT ANALYSIS 18 SWOT AND STRATEGIC ANALYSIS CONCLUSION 19 RECOMMENDATIONS 21 PANDORA CASE - FINANCIAL PART 21 PANDORA’S KEY FACTORS 23 PANDORA’S RATIOS 28 COMPARISON OF PANDORA’S AND ITS CLOSEST COMPETITORS’ FINANCIAL SITUATION 31 COMMENTS 32 CONCLUSION 32 PANDORA’S ENERGY CONSERVATION PROJECT 34 RECOMMENDATIONS 35 REFERENCES 2
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