Interaction Designer Portfolio Ane de la Brena May 2020
Hi, I’m Ane
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ABOUT ME Born: Date of birth: Address: E-mail: Mobile phone:
EDUCATION
Bilbao, Spain 02/03/1996 Korvezeestraat 343, 2628DR, Delft anebrena@gmail.com (+34)688674922
2014-2018 Bachelor’s Degree (4y) in Industrial Design and Product Development Engineering Mondragon Unibertsitatea 2017-2018 (1st semester) Innovation Sciences Eindhoven University of Technology 2019-present Master of Science, Design for Interaction Technical University of Delft
I am an enthusiastic and responsible product and interaction design engineer, who loves what I do. I enjoy learning new things and feel motivated when doing them with passion. I highly value hard work and obtaining a self-satisfying result. I am good at team working, I feel that it is very important to share one’s knowledge and use it by combining it with others. I believe design is a tool to change the world and I intend to use it to do just that. “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
SKILLS Spanish
LANGUAGES
(native)
Basque
English
(native)
C1/Prof.competence
Dutch
Elementary II
SOFTWARE OFFICE
ADOBE
2D/3D MODELLING
VIDEO EDITOR
RENDERING
Microsoft Office
Adobe Illustrator
Rhinoceros 5
iMovie
KeyShot
Pages
Adobe Photoshop
SolidWorks
Movie Maker
VRay
Adobe InDesign
Siemens NX
Adobe Premiere Pro
Adobe After Effects
AutoCAD
ADDITIONAL INFORMATION Selected to be a part of ‘Bizkaia Talent: Programa Competencias para la Profesionalidad en Bizkaia’ and develop competences and professional skills whilst continuing my university studies. Co-creator of the clothing brand (together with Victor Groten and Ioritz Hontecillas) ‘North Gale Clothing’, young fashion project with original and exclusive designs. Part of the GreenTU Events committee, dedicated to promote a more sustainable lifestyle among the TU Delft students
WORK EXPERIENCE
APTITUDES AND EXPERIENCES
11/201605/2017
2014-2017
Voluntary work: Support lessons to Immigrants
2015-2016
Support lessons to a secondary school student
Manufacturing process control assistant (SAP) Copreci, Aretxabaleta
01/2020- Student Assistant (Axure) 05/2020 TU Delft
INTERESTS AND HOBBIES Photography Travel
Graphic Design DIY
Music
CON 2.Skills
A visualization of the skills that define who and how I am as a designer
4.Swap a Bag Interaction design aiming to reduce plastic bag usage at a supermarket
TENT 8.Selfscan
The redesigned self-scan checkout experience
12.ACE
Design of a glass bottle and its brand
Experience at team work
Help my teammates if they need it
Hard working demand
Quick learner
Good at the fuzzy front end of the design process Comfortable with taking leadership positions Good at taking initiative
SKI
Good at problem solving
Critical thinking
Good at ideation
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LLS
d and ding
Idea mapping/ visualization
Structured and organized
Goal driven
Aim high; optimistic to reach the goal Work closely with the user
Enthusiastic and cheerful worker
Empathiser 3
GOAL
01. SWAP A BAG
Make customers at the Albert Heijn feel proud of choosing reusable bags over one time plastic bags Phases & Tools
Iteration
Ideation
Quick paper prototypes
Observation Interviews Select context: private + public
Prototyping Arduino
Brainstorming First concepts
Prototype testing in context Observation Interviews
Prototype testing in context
Iterate
20 weeks 1 semestre 2019-2020
Individual project
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*Project completed with the collaboration of the Albert Heijn XL Delft store managers
Demonstration High-fidelity prototyping Arduino
Observation Interviews Prototype testing in context
Final concept
Final design
Evaluate design
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DESIGN PROCESS AND LESSONS LEARNED OBSERVATIONS & INTERVIEWS
Here I present the project’s stages, while highlighting the lessons learned in relation to each step.
Taking time to analize the context and its challenges is important. Be prepared!
Choosing a context/challenge you find interesting and relevant is crucial.
Going into the field is most insightful. Plan what to observe and ask your users. Get the most out of it!
EXPLORING THE CONTEXT
Plan time ahead to ideate again in case the first round doesn’t bring you the desired outcomes.
TEST 5
The fidelity of the prototypes should match the context.
TEST 4
NEW CONCEPT CREATION
Consider the difficulties of the context when planning the test.
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Plan time to make changes to your prototypes on the go.
Selecting a scope is important, it’s better to do one thing right than to try to solve everything and fail to do so.
SELECT SCOPE & DEFINE DESIGN GOAL
IDEATION & PROTOTYPE TESTING
The design goal should be specific. Emotions and actions make the desired interaction richer. EMOTION
Test one thing at a time, to pinpoint what ideas work and which don’t.
ACTION
Work towards the design goal and have a clear idea of the intended outcome.
Be realistic. Don’t try to do too much at once, scale it down.
TEST 1
TEST 2
TEST 3
FINAL DESIGN
Prototype should be sturdy enough so users can’t damage it when using it.
FINAL EVALUATION
Adjust participant recruitment strategy based on context.
Choosing the right method: Self-report questionnaires - eases data gathering - overcome language barrier 7
GOAL
02. IKEA SELF SCAN 20 weeks 1 semestre 2019
Redesign the self-scan check-outs at IKEA Delft Phases & Tools
Analysis
Conceptualization
Observation Interviews
Brainstorming SCRUM
Define a problem statement and a design brief Analyse the product and its use; context, interface, users
Team project
Adobe XD Prototyping
3 concepts
Visit the IKEA store
*Project completed for and with Ikea Delft
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SUS AttrakDiff
Redesign proposal
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Detailing Rhino KeyShot
Axure RP Arduino Prototyping
SUS AttrakDiff
Final design
Reach design goal and answer to problem statement
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DESIGN PROCESS AND LESSONS LEARNED Here I present the project’s stages, while highlighting the lessons learned in relation to each step.
CONCEPT SELECTION Prototyping, test setup, evaluation tools, analysis, observation and interviews
MOCKUP TESTING CURRENT PRODUCT ANALYSIS
Observation and cognitive walk-through
Be realistic when deciding on the Design something design direction we’re proud of and scope Don’t try DESIGN BRIEF to fix everything
makes it harder to define
TEAM GOAL
3 CONCEPTS Fundamentally different
Analise problems and define design goals in terms of:
Function
Explore the whole scope
Experience Interaction
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Advantages of being in contact with the stakeholder:
DESIGN STRATEGY
Prototyping, test setup, evaluation tools, analysis, observation and interviews
Combine the 3 concepts Ambitious Believe in our idea
Risky
Believe in your team and in your ideas
In the real context
Importance of a detailed script, anticipate and respond to unexpected situations
3D modelling and rendering, and conceptualization
REDESIGN PROPOSAL
Taking notes on test setup printouts while observing works very well; comparable data
Importance of having a dedicated team and seeing the bigger picture
Get ‘insider’ insights
FINAL DESIGN PROPOSAL
USER TEST
Knowledge gained in the previous mockup test could be unsuitable
3D modelling and rendering, and design realization
Confidently present your ideas to convey the value of your design
Visions/expectations can be wrong
TEAM GOAL
Get real time feedback DONE BY ME
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Icon shows my primary activities in the design process
GOAL
03. ACE
Design a glass bottle for a drink and create a brand for it Phases & Tools Conceptualization Analysis
Brainstorming
Desk research
Market and trend analysis
Idea creation Choose drink type Define personas
7 weeks 1 semestre 2016-2017
Team project
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Rhino Keyshot
Define Design Brief and positioning
Adobe Illustrator
Brand creation Concept selection
*AccĂŠsit in the 2nd edition of the MasterGlass competition, where there was a winner and 3 accĂŠsit
Detailing Rhino Keyshot
3D printing
Video making
Prototyping
n Final design
Packaging design
Brand and product presentation
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DESIGN PROCESS AND LESSONS LEARNED Here I present the project’s stages, while highlighting the lessons learned in relation to each step.
USER DEFINITION
TREND AND MARKET ANALYSIS
CONTEXT DEFINITION
Follow your gut, as long as it’s based on some evidence
Finding the right images for a moodboard: time costly but worth it; send accross the right message
Root for your teammate’s ideas if they feel strongly positive about something
FIRST SKETCHES DESIGN BRIEF Be specific to ease the concept creation
Using sketching as a brainstorming tool can bring great results
EVENTS
Have regular team meetings to stay up to share progress and build on each other’s work
HOME
Moodboard creation
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Brand concept creation
Packaging design and rendering
Pull that ACE out of your sleeve
Stand design and building
BRAND CREATION CONCEPT DEFINITION
Rendering and poster design
STAND BUILDING AND PRESENTATION PACKAGING DESIGN
ADVERTISING CAMPAIGN CREATION
LABEL DESIGN
Make it fun Working on something you enjoy guarantees better results Working on a quick 3D model helps visualize and identify lacks/ possible improvements DONE BY ME
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Icon shows my primary activities in the design process
Don’t underestimate the time needed for preparation
Thank you for getting this far If you want to know more, please contact me; anebrena@gmail.com +34 688674922