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Acknowledgments All original artworks, photography and personal property are identified with the individual’s signature. Various art, images and advertisements are LoneWolf property and are marked with the signature All additional imagery and photographs are source form various websites and blogs on Tumblr. I do not own the rights to any photos or articles unless stated otherwise -3-
Editors Note
WELCOME TO ISSUE #1 OF LONEWOLF This issue of LoneWolf is filled with an array of different talented individuals who have shared their story with us and tell us a little bit about what they do and how they do it. LoneWolf privileges those who have worked hard to came as far as they have. As the editor, I have interviewed a number of people who I know quite personally and who I believe really deserve the support and recognition of all our readers, to get out into the world and pursue their dreams. I guarantee, their talents will leave you wanting more. If you know anyone who you think should be featured in our next issue, please contact:
lonewolfmagazine@gmail.com
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ART
11
Stephanie Baynie
19
Josephine Polifrone
25 LoneWolf illustrations
PHOTO GRAPHY
41 Emma Elias 47 Kathryn Tassone 55 Marcus Joseph MAKEUP
63 Allana Younan
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FASHION
73 Get the look 79 Flower Beards Flourish 83 Do it Like the Bloggers 87 Hip-Hop & Versace 91 Polyvore 93 Designer Crush- Casette Playa 95 Shantique designs - lookbook DESIGN
103 Claudia Giugovaz 105 The art of Window Dressing
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Directory
“S a s s & b i d e i s dedicated to the strong, the obscure & the beautiful.” General Queries: +612 9667 1667
w o rks hop @s ass andb ide .co m
Capturing the most beautiful moments through a single lens www.katepardey.com https://www.facebook.com/katepardeyphoto
Best Leeds has put together quirky handpicked items and a stylish vintage collection of reworked clothing that is sourced and sold worldwide. The rapidly expanding clothing label sells menswear, women’s wear and kids wear http://www.best-leeds.com/
The brands simplicity, intriguing prints and minimalistic approach has gainedJoshua Goot the title of one of the most influential Aussie designers Sydney Store 138 Oxford Street Paddington NSW Australia 2021 -7-
ALL ENQUIRIES + 61 2 9517 3202 info@piperlane.com.au Head Office 55/20-28 Maddox St
www.otthers.com.au
Alexandria NSW 2015
Recently Glebe Markets have become the one stop shop for the cutting edge of fashion and design Location:
Corner of Derby Place and Glebe Pt. Rd., Glebe. Held in the grounds of Glebe Public School every Saturday 10am 4pm.
45 Market Street Sydney 2000 NSW Australia Tel: (+006) 128-072-9300 Treats for students at TOPSHOP with 10% off Register online now at http://www.topshop.com/ Terms and conditions apply
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Art is the most intense mode of individualism that the world has known ~ Oscar Wilde
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Nicole Scherzinger
We asked 19-year-old fashion illustrator, how she had come to be so successful. She started out creating art in her free time and is now selling her own prints. What made you want to become an illustrator? In year ten a lady from the Whitehouse Institute of Design came to teach at our school. It was after the program that she chose one student to take part in a one week illustration course. To my surprise, I was chosen. After attending the one week course I simply fell in love. In around year 11 I came across a number of fashion illustrators in a book I had received, which included people like David Downtown… and I just wanted to be like them, so I practiced until I was! What is your preferred material and media to work with? At the moment I am enjoying experimenting with mixed media, gouache, pencil and chalk pastel. These materials are easily used to create dimension and texture as opposed to watercolour paint which is indeed more fiddly. What are you currently working on? At the moment I am working on UNI (University of technology Sydney) assignments, consisting of embroidery major and some final fashion. What inspires your work? I’ve been inspired by a lot of different people, landscapes, models, trends in fashion and even simple objects. I love other illustrators like David Downton & René Gruau for their manner of putting paint/pen to paper in completely flawless illustrations. Where can we see more of your works? My works are able to be seen on various social media accounts such as Facebook or Instagram. You can also check out my work on my website www.sbaynie.com.au. - 12 -
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Mexican Senorita For Samantha Wills Jewellry
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Catch more of Stephanie’s incredible prints and artworks on her online store; now selling original art prints, phone cases (Iphone, samsung) and custom portraits. Like her page on Facebook for regular updates and special offers https://www.facebook.com/sbaynie
Valentina Muntoni Phone cases
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1. 2. 3. 4. 5. 6.
City-chic sheepskin jacket $80 Oversized nude jacket $55 Bohemian lace mini dress $64 Elasticised faux leather shorts $45 High neck, backless mini dress $65 Kaleidoscope mini skirt $50 www.princesspolly.com
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We chat to 17-year-old, high school student ‘Josie’, who has an incredible eye for detail and precision.
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hat is your primary motivation
I prefer to draw because I feel like I have
for creating art? If I’m being honest, I
more control over what I’m drawing and If I
don’t really have a motivation when I
don’t like a certain aspect of it, I’m easily
create art, It just comes down to the fact
able to erase it or change it. Painting, for
that I really enjoy it. I guess I could say,
me is much more difficult to control.
my motivation is my love for art, and the joy I feel doing it. I’ve also never really been an academic person as much as I would have liked to be, so I find practical work and creativity comes easier and has always been a part of my nature. Did
anybody
teach
you
drawing
not really. Over time I was always drawing and copying pictures until I was satisfied with the outcome. I taught myself in a way through my old school ‘Lorien Novalis’ (yrs k-12), which is in fact a creative arts school, focusing on talents
and
creativity.
Through endless practice at this school I further developed my skills. When I began high school my uncle found this art studio near his office and enrolled me into a few art classes. I went to these classes for a couple of years which really helped
me
learn
and
definitely
more
into
the
realistic
approach towards art rather than abstract. I especially enjoy drawing characteristics of a face, such as the eyes or lips and drawing it in detailed form. I love drawing subjects that are minimalistic and don’t have too
techniques when you were young? No,
individual’s
I’m
improve
my
techniques.
much else going on so I am able to focus on the significant parts. Do you have any advice for other artists who are aspiring to draw in realism? Don’t try to force creating a piece of art, do it when you feel creative and feel like making, drawing, painting anything.
I
noticed when I try to draw and I’m not fully engaged or a bit lazy or in a crappy mood it tends to not work out the way I anticipate. But when I feel inspired or suddenly get the feeling of inspiration and creation, it all flows out better on the paper. Also if you’re having troubles with inspo, or experiencing ‘artists block’, look up on the computer about a subject matter that interests you; whether it be
What subjects do you mostly like to
animals,
cars,
people,
landscapes
or
draw and paint about and why? Well
architecture. I suggest you look through
I’m not much of a painter; if I do decide
photos of that subject and find a picture
to paint it’s often a rare occasion that I’m
that you feel comfortable with. I often look
satisfied with the outcome.
closely and study the colours, shades, shapes, textures. This way you find - 20will and develop your style of art making.
Aunty Francis “di-di�
Capturing her strong sensce of spirituality, meditation and belief in arch angels
EYE FOR DETAIL/- 21 -
Uncle Joe “de-de” A joyful soul
EYE FOR DETAIL/- 22 -
Mum- Carolina
My inspiration and strength
1st Cousin – Ayden “He’s like a brother to me. He’s smart, academic and always has a guitar in his hands”
EYE FOR DETAIL/- 23 -
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QUIRKY art for the creative and fashion free spirits
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anettemiate@gmail.com
Avatar - 2014
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The face behind the wolf ‘LoneWolf’ is the name I use to brand my artworks. I am currently a year 12 student studying for HSC. I do 5 different subjects which include English, Religion, Design and Technology, Visual Arts and Spanish. I grew up with the strong influence of my mum and her creative side. She’s always been extremely enthusiastic for the arts and cultures of the world, thus passing the artistic gene down to me. No one really taught me how to draw and paint, I learnt more through self-exploration and trial and error. I studied art all throughout high school and discovered my passion for human portraiture In the future I hope to develop my drawing skills and work in the field of realism, portraiture and animals. The relationship between humans and animals has always interested me. Most of my artworks explore the notion of animalistic humans and their inner behaviour. I’ve always loved drawing people’s faces. Although I find it challenging at times, I also enjoy seeing the final outcome, its always unexpected. One day, I hope to be one of those artists who draw portraits that have an unbelievable aspect of realism about them ,that they’re hard to tell whether they’re art, or a photograph. I have a lot of room for improvement and learning more skills and techniques. But in the near future I hope to expand my brand among the consumer market and sell my artworks for personal and commercial use. Throughout this issue of “LoneWolf” many of my illustrations have been used, in various - 27 advertisements.
Fox - 2014
In saying this, it is my goal to broaden this small brand I have made and become recognised for my work in various advertisements or commercial campaigns as both a graphic designer and an artist. I could also see my brand in partnership with a fashion line. But back to reality for now…When I’m not drawing or painting I’m usually looking for a good excuse to spend my day outside. I hate seeing warm sunny days go to waste.
I love going to new places and seeing different things. I get most of my inspiration from other freelance artists like myself. Some artists who have profoundly influenced me include, Peony Yip, Kelvin Okafor and Agnes Cecile. I create art for both myself and others. I guess I could say art is like my escape from the world. - 28 -
Owl - 2014
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The following body of work is a collection I drew consisting of five different pieces. Each piece is an image of a girl which I believed had interesting features. These pictures attracted me and inspired me to incorporate animalistic features into their form. I chose to morph different animals into the girl’s faces which I though suited their features and perhaps their personality, judging by their facial expression and body language. Each picture conjures different emotions because of the different animals that are being portrayed. The first artwork is a drawing of model ‘Jasmine Sanders. Here I have incorporated a moth into her hair, and made her look like an ‘avatar’ character by infusing her with shades and tones of different blues. The second is a drawing of model Jenna Goldsack. I gave her fox ears and wild hair because her eyebrows were quite eye catching and a very dominant feature on her face. The third artwork is of model Marina Nerry, who is an owl due to her striking eyes and eye makeup. The fourth is again Jasmine sanders, whose hair in this particular picture reminded me of a snake. And finally the fifth is an unknown model who takes the form of an African impala. All artworks in the collection were coloured with a collection of Derwent artist pencils.
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Snake - 2014
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Impala 2014
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Blue Collar Tiger 2011 An old artwork inspired from a number of self portraits Watercolour and acrylic paint
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Collect gallery quality Art Prints and other products by thousands of Society6 artists from around the world.
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When you create a car that truly adapts to life’s ever changing rhythm, you don’t just redesign it, you redefine it. The all new G-Class is evolving what you might expect from Mercedes. The G-class includes an outstanding V8 performance engine, with 400 kilowatts of output, excellent off-road characteristics, safe and superior handling and the sporty and luxurious interior make the new G 63 AMG an iconic car amongst the high-performance offroaders.
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The best or nothing
http://www.mercedes-benz.com.au - 38 -
Photography is a small voice, at best, but sometimes one photograph, or a group of them, can lure our sense of awareness. ~ Eugene Smith - 39 -
Eedited by
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@emmaaelias
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We chat to freelance, Sydney Based photographer, Emma about her work, and aspirations for the future. Emma is a truly inspiring person and uses photography to communicate her message. She is a “Chaser
of the light and all things splendid.�
What age where you when you discovered you have a passion for photography? When I first held an SLR back in 2009 I instantly fell in love. It's been an on/off passion in the years since but I've taken it more seriously these past 2 years. It's one of those things that never leaves you once you start, this urge to capture the essence of life. It's beautiful stuff. As a freelance photographer, what do you hope to achieve in the coming years? I would really love to explore every part of my creativity through my shoots. I want to grow as a photographer and discover what I truly love to photograph, whether that's nature, general life or models. What camera and equipment would you recommend, for other freelance photographers? I wouldn't go past the Canon 5D Mark iii.
It's a little on the expensive side, but you'll find there won't be any limitations to your work. Other than that camera, the Canon 6D is a great model- full frame, incredible for low light situations, and will suit most photographic situations. The types of lenses you'll need will vary depending on the subject of the photo, but I love using the Canon 50mm f/1.4 and 24-105mm f/4. You'll need a decent tripod/monopod, again depending on what creative work you'll be focusing on, and a solid flash/lighting device. They're basically the essentials that will set you up for any shoot! What do you think makes a memorable photograph? I'd say the ability to make someone go "woah" and sit there in silence for a few seconds.
That moment when you've captured time in a photograph, and people can appreciate the world you see all the time through the lens. I think that's what it all comes down to. What do you want your viewers to take away from your work? I want my viewers to see the beauty in everything around them. It would be a dream for someone to see my work then walk outside and look at everything differently. For me, it's all about appreciation and respect for the world we live in. When you take photos as often as I do, and you realise the depth of how incredibly special each moment of every day is, you understand the importance of capturing life. That's what I hope will shine out of my works, always. - 42 -
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Catch more of Emma’s work on her Tumblr: http://emmaeliasphotography .tumblr.com/ To the right (M.A.C advertisement) is a photograph of one of her latest photo shoots titled
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2012 Kathryn tells us her story and experience of the Philippines while on missionary, through her photography.
AROUND THE WORLD/ - 47 -
AROUND THE WORLD/ - 48 -
AROUND THE WORLD/ - 49 -
AROUND THE WORLD/ - 50 -
AROUND THE WORLD/ - 51 -
AROUND THE WORLD/ - 52 -
AROUND THE WORLD/ - 53 -
AROUND THE WORLD/ - 54 -
From a photographer at a young age, to an aspiring film maker, hoping to make a breakthrough in the film business. We chat to 20 year old Marcus Joseph from Sydney about what he’s done to come this far.
When did you first know you wanted to be a film maker/photographer? I knew from around the age of 15 that I wanted to be a filmmaker; I loved watching movies and admired the quality and storytelling that went into what I considered really great movies at the time. It wasn’t until I first received the gift of a camcorder from my older brother that I realised it might be possible to learn how to actually go out and make a film and eventually be paid for this pursuit. My first efforts were nothing short of below average, but like anything, persistence pays off and I hope that it continues to do so.
What do you think are the hallmarks of a great filmmaker? The hallmarks of a great filmmaker is someone that has a deep understanding of the language of storytelling and how that pertains within the limitations of creating memorable moving images and just as importantly, the sound that goes with those images. There’s no great trick to achieving this deep understanding besides a lot of practise and striving to constantly better your ability. It’s a trait that is often developed by those starting out young and having the luck and tenacity to be on the right projects as stepping stones to this. What I have learnt in the past five years is that this understanding of the filmmaking language is a constant learning process that will never end. Where do you see yourself in 10 years?In ten years, my hopes are to be in a comfortable enough financial position to leave behind making commercials and start to work on a feature film with a modest budget. To simply tell a good story regardless of the scale, is a big dream of mine. - 55 -
Elijah & Co. Commercial Shot on Canon 1DC (S35mm crop) with L primes
“Natures Colours nursery� commercial
Adidas Spec commercial- Success
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Looking for a new way to advertise? Jump online at machinethinking.com, for more information on web design and development. Marcus also offers 3D animation for business commercials and infrastructure or homing development ideas.
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Photography- Marcus Joseph
Enter the code “Wolflovesnike� online - 59 -
for 10% off you next purchase. Conditions apply. See online for more information. www.nike.com
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The most beautiful makeup of a woman is passion. But cosmetics are easier to buy. ~ Yves Saint-Laurent - 61 -
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What is it about makeup that interests you? The fact that there is no right or wrong way of applying makeup. I like to think a face is like a canvas, and you are constantly creating art in ways you feel is comfortable Did you take any makeup courses or follow tutorials? I started watching YouTube videos at a young age, always looking up to beauty gurus. Then I began to play with products and I loved it. I’m a self taught makeup artist but I did have to do a short course just to gain qualification to get a job on a counter Describe your own everyday makeup? My own everyday makeup is pretty much a fresh even base, clean/defined eyebrows, bronzer, flicked out liner, mascara and a pop of colour on the lip, preferably a gloss
Do you have any advice or tips for people who struggle with applying their own makeup? My mum always tells me “Practice makes perfect” so I feel like hat is the key to people who struggle at applying their makeup. You won’t always get something right the first go, but if you put your mind to it, it will work out in the end. You could even try watching some tutorials on YouTube, I find they help a lot. What are your favourite makeup brands and cosmetics? My all-time favourite makeup brand would have to be M.A.C because their products are so versatile and there is something for everyone there, I am also currently working there.
Other than M.A.C my other favourite high end brands would be ill masque, NARS, urban decay. My favourite drug store products consist of Revlon and Maybelline Where and how can our readers contact you for enquires? Readers can contact me through my face book page if they search Allana Younan MUA, and that has my contact number and other details on their alongside some photos of my work. You can also contact me through my email, allana.younan@hotmail.com
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- 65 Makeup artists- the M.A.C team Allana - right
Jessica Abdilla, Hair and makeup by Allana
Allana specialises in any makeup for any occasion, whether it be for a formal, wedding, bridal shower, birthdays, outings, even photo shoots.
Stephanie Maait & Mikaela Maait Makeup by Alana, formal
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maccosmetics.com
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Debuting his first collection show to a standing ovation at Mercedes-Benz Fashion Week Sydney in 2002, Toni Maticevski has gone on to present his collections in Paris, London and New York Fashion Weeks. The last 13 years has seen Toni the Creator and Director of MATICEVSKI Pty. Ltd., which houses and successfully operates three - 70 collections: Maticevski Ready-To-Wear, Maticevski Collection and Maticevski Bridal.
I don't know who invented high heels, but all women owe him a lot! ~ Marilyn Monroe
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ASOS hat, Alice In The Eve crop, ASOS midi skirt, ASOS jacket and Nasty Gal heels
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Studio Nicholson pink jumper and Faith Connexion navy flared skirt
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- 75 -& Nick Campbell sunglasses, COS white tee Dion Lee blazer Tessa Brasier leather skirt, Sarah Sebastian chain bracelet and Alexandre Birman heels
Royal Rockstar Scuba skirt, Piper Lane jumper, Tony Bianco bone Heels
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Bardot Tortoiseshell sunglasses, oversized camel coat, mohair knit jumper , ripped boyfriend jeans and Tibi booties
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Stella McCartney sunglasses, Acne coat, Acne sweater, Gestuz shorts and H&M boots - 78 -
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Floral beards: the latest hipster trend sees men decorating their facial hair with FLOWERS
Men with bushy beards, listen up. It's no longer OK to just let your facial hair grow into a giant shrub-like mass on your face - you now need to prune and decorate that bush with flowers. A new hipster craze sweeping the internet is pictures of handsome men adorning their beards with roses, daises and carnations. The wacky trend, which sees the men weaving foliage through their beards, began in Boho America before making its way over to our shores. Fashionistas in East London were recently spotted with pretty posies on their faces at The Kopparberg Urban Forest festival. A splattering of stubble used to be a sign of masculinity but now it's all about the flower power. While the bizarre beard-look gets a thumbs up from us, we do wonder how on earth these poor blokes keep their bushes in check.
By Sarah Barns / Published 4th August 2014
http://www.dailystar.co.uk/fashion-beauty/Flower-beards
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ebsites such as Blogspot and Tumblr are rapidly becoming the one stop destination for fashion enthusiasts to get ‘inspo’ of all the latest styles and trends. Pictures of celebrities, models and even the “bloggers” are circling these websites with new and different looks every day. Online fashion has become the new best thing, with more than 1.2 million bloggers posting pictures of the latest fashion fads, styles and trends. The best thing about this growing trend is that there is something for everyone and each blogger is different.
Young model (above on the left), Mimi Elashiry (18) talks about how Instagram has recently given her the opportunity do a lot of lifestyle and fashion blogging. Not only does she do this, but she also gets paid for it. Instagram developers and leading fashion labels pay the Sydney based model to wear their clothes and include in - 84 them her blog. Talk about the good life!
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HIP-HOP & VERSACE
The history behind Hip Hops Lavish Love for Versace. Its no surprise to any hip hop fan that the legend never dies, and in that case either does their fashion. “it all started with a man name Tupac Shakur�- A$AP Rocky. Hip-Hop legend Tupac Amaru Shakur (1972-1996) was one of the first American rappers to be seen parading overwhelmingly opulent brands. Brands that have continued to this day, to grow in wealth and status.
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HIP-HOP & VERSACE
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HIP-HOP & VERSACE
Left: Snoop Dogg – Right: Tupac
M.I.A
Gianni Versace, the renowned Italian designer who established the iconic label in 1978, became the fitting partner for the hip hop genre and their thirst for extravagant over the top lavish style. The edginess, the over-the-top creativity and badass factor is what made Versace so attractive to artists,” says Misa Hylton, the celebrated stylist (and now President of the Misa Hylton Fashion Academy- also mother or P.Diddy’s eldest son). “Versace remained a staple for rap and R&B artists as the genre transformed from aspirational to inspirational. Hip-hop went from music to an international culture— and Versace was there every step of the way.”
ip hop artists have continuously proven to have a wide influence among their growing audience with the rapid growth in merchandise as the artist’s lavish style spreads wilder than fire, mostly evident in recent days. However, brands such a Versace were considered aptly appealing to the youth of the 90’s as they had seen their idols wear such high fashioned clothing. It was the period between the 80-late 90s where such influential artists such as ‘Pac’, ‘Biggie’, ‘P.Diddy’, ‘M.I.A’, ‘Faith Evans’ turned raps passion for fashion from laid back gangster to lavish luxe. - 89 -
HIP-HOP & VERSACE
‘Pac became known as the unofficial ambassador for the brand. It was said that Gianni Versace and his sister Donatella formed a very close relationship with the artist, and therefore gave him free clothes to wear. Not only where they free however, the West Coast rapper also enjoyed wearing custom made clothing. As the unofficial ambassador of the label, Tupac proudly walked in Versace’s Fall/Winter 1996 show in Milan. Gianni believed Tupac was a beautiful person and deeply admired his music. As much as Tupac loved the label, the entire hip hop industry shared the same love for Gianni’s designs as they fit the decadent, wealthy lifestyle of the artists in the nineties.
In 1997 East Coast rapper Biggie and P.Diddy famously wore Versace’s opulent silk shirts and sunglasses in the “Hypnotize” video, inspiring knock-offs that became wildly popular among urban teens. The fashion fad had erupted into a widely accepted music culture among young Americans. The fight for recognition in Gianni’s label turned into a fued as Tupac claimed he wore Versace first. He lyrically stated "Now it’s all about Versace/You copied my style” accusing Biggie of copying his style in his song “Hit em up” (1996) The concept of ‘rock star glam’ arose with the Versace’s family close relationships with various hip hop artists. “Donatella knew, just like Gianni did, how to relate to and dress musicians for various aspects of their artistry,” says Alexander Allen, the International Creative, Image and Music Director who has engineered Versace looks for celebrities from Trina to Pink. “Understanding and catering to these artists is just their DNA.”
As far as we knew in the West Coast, ‘Pac was the only rapper to receive such perks from the label, including exclusive show invites. Although, over on the East Coast renowned rapper Christopher “Biggie Smalls” Wallace was flaunting his style to immortalize the brand. He made various appearances on stage and at concerts where he would be accessorised with Versace’s heavy gold jewellery. Top: Faith Evans, Biggie Smalls, P.Diddy Below: Tyga Left: rappers Jay Z and Kanye West
Through the influence of such successful rap legends- Pac and Biggie, their legacy of luxe lives on through the artists and fans they have inspired.
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Create your own Polyvore sets now! Polyvore is an opportunity for aspiring fashion designers and fashion frenzy souls to express their style and graphic skills. Create your very own fashion sets or collections and keep up with the latest styles and fashion trends by following renowned polyvore accounts. On top of all of this, Polyvore provides you with a firsthand shopping experience, giving you the links, names, brands and prices of every item available for purchase. Join the fashion craze now. - 91 -
http://anette-101.polyvore.com/
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Founded by London based designer Carrie Mundane, who launched her label at a night club in London. Casette Playa posses an “edgy and colourful interpretation of contemporary fashion”
Mundane has worked in numerous collaborations including one with Nicloa Formichetti (for Dazed and Confused magazine) and is also a contributing fashion editor for Super Super Magazine. Carrie Mundane has dressed and styled numerous music videos for renowned artists such as British rapper M.I.A and the Klaxons. Mundane describes her clothes as “mixed wear”, being mostly menswear which can also worn by women. The label was inspired by Mundane’s love and interest for all things old school, comic book – like and cartoon related. Her imaginative prints and designs are edgy and colourfully interpret contemporary fashion. Her speciality and most renowned looks include oversized velour tracksuit tops, tie-dye t-shirts, baggy tops and matching bottoms and blouson jackets. The brand is an exclusive luxury sport and streetswear brand. Carrie Mundane describes her creative process’ as working 24/7. Fashion never sleeps. Her hard work pays off as her label has had growing influence in the world of music and fashion. She reveals the most challenging aspect of design is the customer. “It’s always about a person and a product.”
www.casetteplaya.com - 94 -
Jewellery
Feb 2014 Photography || Rose Jane Model || Sophie Taylor Styling || Vienna Johnston MUA || Jess Kirk
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Wine Peacock Kimono - $169
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Coin collar necklace -$59 Slave cuff bracelet - $49 Nepalese Turquoise bracelets - $18
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Crochet Monokini- $65 Burnout velvet Kimono- $159 Circle Banded Bracelet- $59 Crystal Quartz necklace - $45
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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. ~Antoine de Saint-Exupery - 101 -
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When did you first realise you love making jewellery? My first What do you find interesting about jewellery? Jewellery allows an individual to project an image of confidence and a unique personal style. A collaboration of colours, designs and materials help to intrigue individual’s aesthetic appeal, making each piece distinctively interesting.
We chat to Claudia, another year 12 students and one of my closest friends. She is known for her fashion forward sense and unique jewellery designs.
experience in jewellery making began in year nine. The project was to design and create a ring. Through the experience, I gained an understanding of the jewellery making process, which I found surprisingly interesting. The possibilities are endless in jewellery designing, allowing each piece to be uniquely intriguing, beautifully designed and each with a tale to tell.
Tell us a little about your fashion sense. Well, my fashion sense basically follows a gospel of "less is more". Black and whites shades and grey colours are often what I gravitate towards for a minimalist style, allowing for one to be bold in a discrete way. However, when it comes to jewellery, unique and interestingly different pieces are ones that turn my head. I preferably choose silver jewellery, with symbolic stones such as grey quartz or oddly shaped pieces that are most likely found out of spontaneity. . When making jewellery what
and who inspires you? When designing and making jewellery, the design is usually the first thing I scribble on paper, with minor changes along the way.
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Again, a simple style influences the outcome of my pieces, however in particular my major works designs have a ancient jewellery style influence, such as ancient Egyptian jewellery, through shapes of pyramids to their symbolic use of animals. Researching other designs, one being MANIAMANIA jewellery helps to show the importance of the individuality of each piece through the duo designers uniquely intricate designs. By using stones and the visibility of slight imperfection, each piece is given character. By using such designers as an inspiration, I am able to design with the aim of becoming a jewellery designer of difference. .
Briefly describe the style of your jewellery and the audience it’s aimed towards? Spiritually and historically influenced, with a contemporary twist of shapes and functionality. I haven't exactly limited my jewellery to a particular market, but if I were, a person of interest would most likely follow the spiritual path of life with a unique taste for fashion.
In the future, are you thinking of pursuing jewellery making? By doing my year 12 major design project on jewellery, it has helped me to consider such a career as the experience so far has been enjoyable. So, I'll say that it is a possibly for the future, but if not, it will definitely become a lifelong hobby of mine!
Photograph of the style of jewellery that Claudia gathers her inspiration from - 104 -
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he Royal Spanish Academy defines a window dresser as: “someone in charge of artistically arranging the objects to be displayed in shop windows”. Most people are unaware of the important role and responsibility that window dressers and visual merchandisers carry. In fact it is their job to grab the attention of the shopper to the ‘Point of Sale’ (POS). All shop windows have a specific purpose no matter what they are selling; sharing universality between shops displays and designs as a means of attraction and a representation of the shop or brand. Metaphorically they act like a blurb of a book, telling consumers what the shop is all about and what it is selling. The window should also represent the visual story that runs throughout the shop interior. Recent observations show that window dressing has significantly evolved and advanced in innovative technology and visual appeal. Experts in the post-modern retail environment agree that attractive window displays are key to driving sales. The role of window dressers has also increased significantly. Window displays are taking design to the next level, with creative innovations in fields such as electricity, motor controlled mannequins or other automotive objects. Window dressers require a lot of skill, talent and technique to pull off an attractive and inviting window display. The three main skills that are needed for a successful window display include artistic skill, marketing skills and technical/material skills. Window dressers must have a creative objective and good taste depending on what they are selling. This means they have to consider the use of light and colour. Design obviously plays a major role in the profession of window dressing. - 106 -
Interior designers are often suited for such professions as they are already familiar with design briefs and the objectives of a client. Furthermore they know how to turn an empty space into an appealing area. The art of window dressing offers many benefits and opportunities as It stimulates personal activity, promotes sale, enhances shops image and allows for the use and experimentation with different materials. There are 5 important objectives a designer in this field must consider and take into accounts at all times. They include attention, perception, credibility, involvement, and memory. To be able to gain the attention of consumers the designer must know their audience to stimulate their interests and feelings.
Various interpretations also arise from different perceptions that each individual has, so in order to appeal to the market, the individual must be considered. The messages in the window must be credible and true, so that there is no false advertising. Designers should also involve the public through their window displays to further enhance interest. And lastly memory plays an important role in window design because ultimately it is their goal to creating a message that has lasting memory. To do this, designers often repeat their messages so that it is clear - 107 -
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