Luxury Pet Industry Trendbook

The Modern Treat T

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A trendbook made for fashion pets and their luxurious owners

MEOW

Pets are increasingly being treated and considered a family member. A large range of innovative products and services are making its way out of the fashion and luxury world. In recent years, baby boomers are launching their kids into the wild and replacing them with pets. These pets are being spoiled and pampered just like babies.

Social media has a great effect on the expenditure of pet goods and services. People are more likely to purchase clothing for their pets and post picture on Instagram and Facebook to gain attention from others. A rising percentage

of millennial grow up thinking of pets more like humans than animals. They are willing to spend money on pets and stand to further develop the humanization of pet trend.

With pet owners spending increasingly in the category with a high record of $66.75 billion, a 10.7% growth rate; it is a good time to figure out what traditional human products and services are extending into the pet world and are becoming trendy today.

CONTENTS

THE FASHION MUSE 1. Twinsie 2. Cooler Than You 3. Modern Decor

NEXT LEVEL JOURNEY 4. Exclusive Transportation 5. Perfect City Stay

BACK TO DAILY LIFE

6. Destination

7. Mood Boosting Power 8. Human Tested, Canine Approved 9. One - Stop - Shop 10. Paradise Suites

Choupette Lagerfeld @choupettesdiary

INFLUENCERS

Choupette, with fashion designer Karl Lagerfeld being her owner, has inspired a number of Lagerfeld’s products.

She has become an important influencer in the fashion world, participating in campaigns and fashion photographs.

Chantal Adair @ thedogstyler

Stella McCartney @ stellamccartney

A talented fashion and pet photographer living in Brooklyn, New York. Adair begun photographing dogs around the world in 2015 after adopting her dog. Under the Instagram account The Dog Styler, Adair creates scenes of playful canine photography.

You will never find any real fur or leather in a Stella McCartney store, but you will find loads of cat inspired coats, blouses and dresses especially from her FW 2016 collection. She brings cats’ personality into her designs and people loved it.

Tinkerbelle @tinkerbellethedog She is a 5 pound Papitese from New York, an award winning trained model, actor, travel blogger, fashionista with over 130k followers on Instagram, Facebook and Twitter as well as two viral music videos on YouTube.

THE FASHION MUSE

Twinsie Dressing up your lovely pet in a designer jacket is one thing, but to wear the same exact outfits as your pet is something better and more exciting. Topher Brophy and his pup Rosenberg might be two of the greatest minds of our time.

Your big day

Cooler Than You Pets are promoting a brand on social media platform to make people remember those products. The pampered pets often enjoy a level of social media fame and they can even bring their owners real revenue through partnerships with brands like Purina, Mercedes Benz and BMW. Luxury brands such as Stella McCartney, Loewe, Chanel and Gucci are including pet elements into their designs and gained popularity among their consumers.

Modern Decor

Builders are making pets a centerpiece of their home designs today. Integrating pets into your home makes it easier for pets to eat, sleep, play, and to be as much independent as possible.

In the meantime, it will make your life much easier when your pet has its own room, special showers and tubs, places to stash food and water bowls.

NEXT LEVEL JOURNEY

Exclusive Transportation You are about to experience a next-level journey when your mode of transportation is via private jets with your closest furry friends. Just a few simple clicks from a mobile app on your device, trip information will be sent directly to your Apple Passbook. You and your pet will receive an exclusive door-to-door service, with a luxury car pick-up, drop-off and Jet vets available on board minimizing your pet’s anxiety from the flight.

Safely Protected

Perfect City Stay Hotels located at different geographical area has special and exclusive programs that cater to you and your doggie’s needs. The Ritz-Carlton Bachelor Gulch located in Colorado, provides doggies with premium food, toys, special treats, and designer beds. In addition to that, your pets will be treated to customized collection of doggie massage and bath treatments.

When your go to the fashion capital, the Park Hyatt New York hotel provides exclusive access to seasonal pup fashions curated by Barney’s Fashion Office.

The la Valencia in San Diego has been pet-friendly since its inception, it offers kayaking and surfing lessons that you and your pet can take together.

In addition to that, canine yoga and massage therapy are included in the VIP package. There is also a monthly “happy hours” program that allows you to arrange for a personal shopper for your pooch through the designer pet store Muttropolis in La Jolla.

“Doga”

Personel Shopper

PAWSONAL SPACE

The best place to wear

Destination

Spacious and with clean lines and natural materials, the Amangiri resort located in Utah is a perfect travel location for families with pet. The area is at the heart of the Grand Circle within easy reach of some of the continent’s most magnificent protected areas, including Grand Canyon, Bryce, Zion National Park and Monument Valley. You will enjoy a safe and personalized jet flight, landing 25 minutes away from a nature blended resort with expansive desert views.

BACK TO DAILY LIFE

Mood Boosting Power Long distance relationships rarely work out. It goes with people, the same applied to pets. Technology completely transforms your pet’s experience of being home alone. It makes it possible for you to have a conversation with your pets when you are not home. It also offers interactions that adapt to individual pet’s needs.

Pet Cube: interactive camera is inserted into modern product designs that lets you see, talk to and play with your pet Pet-Chatz: allow yout to be there from anywhere for your pet Clever Pet: a device that feeds your dog while she engages with it and learns

One Stop Shop Luxury pet shops are making an edgy twist to the traditional pet store experience. Pussy & Pooch is an innovative pet lifestyle boutique geared toward the modern pet.

In addition to stylish pet products, they offer all kinds of unique services such as pet social club, daycare, pet parties, spa-like grooming salon, meat market and design stylist in a spacious two-level store. The interactive and informative environment makes you and your pet’s life much playful and easier.

Human Tested, Canine Approved Start pampering your pooches with fancy food and drinks, even a chef who cooks for her and makes deliveries right at your door every day. The Dishes for Dogs Canine Kitchen in Wynwood, Miami, brings your pup all the luxury to its daily dinner bowl. You are encouraged to have a personal one-on-one session to discuss the best diet for your pets.

PAW BAR

Paradise Suites

Pets can be picked up from your home and taken to the hotel in luxury cars. She will also be provided with a big room with a 65� flay screen TV, memory foamed mattress and designer bed sheet. Premium spa and grooming services, all natural gradient food, and exercise sessions ensure a healthy and happy stay.

Pet hotel franchise located in different cities across the state such as D Pet Hotels, The Barkley, Wag Hotels, Chateau Poochie and Paradise Ranch are always your first choices.

F urious Bye After a luxurious stay at D Pet Hotels, your pets can be dropped off to your home in your choice of a Ferrari, Lamborghini, Bentley, Porsche or Rolls-Royce.

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