Design
PORTFOLIO
ANGELA PUPPINI
FONT TYPES: GRAPHIC DESIGN/ ADVERTISING
PAN DI CASA
MONTSERRAT REGULAR
01 “Pan di casa” is an Italian bakery and pastry shop using local ingredients and bread-making practices of the past. The italian words “Pan di casa” remind directly to the feeling of home. This is the athmosphere customers perceive in the shop, a comfy and cheerful space where to buy genuine products.
Pan di casa it’s also the masterpiece bread of the company, this is made like the typical homemade bread of the past in “Carnia” the north-east area of Friuli Venezia Giulia in Italy.
The simbol ^ is typical in the regional dialect language.
Still life/Photo shooting PRODUCT PROMOTION
Digital communication
WEBSITE DESIGN CONTENT FOR FB & INSTAGRAM
UX/ INFORMATION ARCHITECTURE
IMPROVING THE WEBSITE OF A ALBERGO DIFFUSO IN ITALY
02 The work was carried out for the Albergo Diffuso of Comeglians, a structure characterised by diffuse hospitality located in the Alps of Friuli Venezia Giulia. The work aims to provide more information to the guests of the structure regarding the activities available on site such as mountain excursions or gastronomic experiences. The project challenges consist in bringing together in a single reference portal a vast
and fragmented panorama of the activities provided by the various businesses in the area. The main actions consisted in adding the item “activities� to the main menu, organising four main categories consistent with the peculiarity of the local offer. a content architecture was outlined and then the design of the single screens was planned in line with the existing design.
User flow & wireframes
Information architecture ADDING THE SECTION “ ACTIVITIES” IN THE MENU BAR
The page about the activies from which the user starts to navigate through the proposed categories.
PRODUCT SERVICE SYSTEM DESIGN
INNOVATING THE TOURIST OFFICE OF A MID-MOUNTAIN DESTINATION IN SWITZERLAND
03 The reason for the intervention was due to a problem in the attendance of the tourist office, which had seen a collapse of 80% of its visitors in the last three years. An in situ research was carried out in order to understand the type of clientele, the quality and the way of the services offered by the structure, to evaluate the physical positioning in the context of the
destination. Qualitative surveys were carried out in the form of immersion visits and several interviews. After identifying the problems in the tourists’ experience in the destination an innovative hospitality solution and widespread reception of tourists was formulated.
Design
Campagne de promotion
L’APPLICATION POUR SMARTPHONE E TABLET
IDENTITE’ VISUELLE, LOGO ET INFOGRAPHIQUES
A new tourist application for “ Saillon Tourisme” allow visitors to find information easily and get in touch with local providers and services.
Campaign for “Saillon Tourisme” involving local businesses in the welcome of tourists.
#Tower of Saillon # Network
SERVICE/ COMMUNICATION DESIGN
T.OSPITO
04 It is a project aiming at improving the wellbeing of Niguarda a neighborhood in Milan. it’s a service for the relatives or caregivers of the long term patients coming from outside Milan to get the medical treatment in the important hospital of the district. By connecting these users to a local person and by engaging
them in the many local initiatives t.ospito creates a welcoming environment for the caregivers. The service is provided by an online platform trough which the users are connected and get a pass for benefiting from the discounts provided by local business partners.
DISCOVER
THE NEIGHBORHOOD: NIGUARDA Pushed us to go into the field, observing ad interweing and finally got these important findings:
Located in the north periphery of Milan, it may look a whatever after war economic district. Although by digging into his history made of rural life and antifascist struggle; Exploring how the presence of one of the biggest hospital in Italy affect the external perception of the district and the internal dynamics of his community.
The local community and the hospital are two separate identities according to what people said to us; Niguarda Hospital and his visitors from the economical point of view is a fundamental resource that might be well oriented in order to support the many local cultural initiatives.
DEFINE
MATCHING OPPORTUNITIES THROUGH A TARGET: CAREGIVERS Our focus was about understanding how to link this double face of the neighborhood: the hospital and Niguarda’s active community of associations and locals; In other words direct the consistent flow of visitors to support somehow the existent network of local initiatives. We understood the ones benefiting from a welcoming lively district were not recovered long-term patients but the ones assisting them and obliged to find an accommodation nearby the hospital:
At this point we planned co-design session in the neighborhood with locals and caregivers; and prototyping workshops in order to answer to the question:
How may we: create a better comfortable environment for these caregivers coming to Niguarda with the help of the local community?
the caregivers
the center of Niguarda
the hospital co designin meetings with rapresentatives of local associations (above), local citizens in the park. (down)
The caregiver is just arrived in the district. Through the T.ospito website he got the contact of the matching local volunteer who will assist and guide him.
Brand identity THE LOGO The name refers to a open welcoming community service for caregivers. A supporting logo with the symbol of a key.
The “amico” introduces him to the community of locals and caregivers who are part of the t.ospito network.
Elaboration de matériel de communication THE WEBSITE
MATÉRIEL D’INFORMATION, PLAN ET CATALOGUES
He meets the ”amico di quartiere” who provides him a map and the calendar of activities and events organized by the local associations.
CLICK HERE FOR WEBSITE
They all can benefit from the discounts and conventions offered by the local businesses partners like restaurants, or cultural centers.
PRODUCT/COMMUNICATION STRATEGY
EZE
05 EZE is a sportswear for elderly people, designed to be easy to wear for those who have limitation in raising their arms. Thanks to the magnetic collar closing and the open rear, the senior can wear it without effort or any extra help and finally gain independency and confidence for active purposes. It dedicates breathability where needed with special areas in
polyester fabric and apposite shoulder handles allows a easier wearing. It has been though as a special collection for NIKE with the mission of making everybody, even seniors, an athlete. Consequently the style of the clothes follow the brand one and a temporary digital campaign has been design for the product launch.
Development of advertising content
HOW TO WEAR IT
AREA OF USE
MARKET SELECTION AND BRAND
POSITIONING AND BENCHMARKING
EZE is a product on the edge of two markets. One is the adaptive clothes market for elderly, so that the one of product made exclusively for old people and the other one is the sportwear, cause EZE born as a sport jacket primarly. During the development of the project we imagined to sell our product under the brand Nike, because the concept was to design a product that can help senior citizens in doing physical activity, but that is able also to restore the sense of independency and youthness. We believe that a power brand as Nike may provide a profound help in this mission.
PERSONA
ADAPTIVE CLOTHES
SPORTWEAR
So, the market of reference is the sportwear one. In this way, we can provide an useful product without link it to an imaginary of disease and inability, but to one of athletic and active people.
MARKET
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MARKETING TARGET INDIPENDENCE Thanks to the E-MAG technology everyone can wear EZE without the help of anyone and easily even with upper body problems.
PEOPLE WITH PROBLEM AT UPPER BODY
ATHLETES NEED FAST UNDERWEAR
PEOPLE INTERESTED IN INNOVATED PRODUCTS
PEOPLE THAT CARES ABOUT THEM
SPORT RELATED PEOPLE
FASHION INNOVATION AND HEALTHCARE RELATED PEOPLE
ADAPTIVELY Thanks to the shape, the E-MAG technology and the fabric, EZE is completely adaptable to every kind of body.
INNOVATIVELY The new E-MAG technology is unique and affect the shape of the garment, so the product is perceived as innovative rather then the competitors.
COMUNICATION TARGET
Promotion
Strategie de communication digital
N AND BRAND GENERATE CURIOSITY ELDERLY INFLUENCERS
two markets.
ket for elderly, so that the y for old people and the se EZE born as a sport jacket
project we imagined to sell ke, because the concept n help senior citizens in s able also to restore the uthness. We believe that a de a profound help in this
ADAPTIVE CLOTHES
TELL OUR STORY OFFICIAL STORYTELLING
SPREAD THE VISION OFFICIAL EVENTS
SPORTWEAR
he sportwear one. In this product without link it to an y, but to one of athletic and
MARKET
CONTENT EXAMPLES MARKETING TARGET INDIPENDENCE Thanks to the E-MAG technology everyone can wear EZE without the help of anyone and easily even with upper body problems.
SOCIAL PEOPLE WITH PROBLEM AT UPPER BODY
ATHLETES NEED FAST UNDERWEAR
PEOPLE INTERESTED IN INNOVATED PRODUCTS
- Nike Youtube - Nike Facebook - Nike Instagram - Nike Twitter
Thanks to the shape, the E-MAG technology and the fabric, EZE is completely adaptable to every kind of body.
The new E-MAG technology is unique and affect the shape of the garment, so the product is perceived as innovative rather then the competitors.
Click here for the marketing video
MEDIA
ADAPTIVELY
INNOVATIVELY
TEASER
PRIMARY TARGET PEOPLE THAT CARES ABOUT THEM
SPORT RELATED PEOPLE
FASHION INNOVATION AND HEALTHCARE RELATED PEOPLE
- Athletes - Normal Nike target
BROWSE IT!
EXPECTED REACTION
https://xd.adobe.com/ view/dc8481ec-d126-4ada4b70-ad3fc4dccde4-aab5/ screen/8ee84619-133c-4fb5a051-c5fdc1e74ef5/Nike-News
- Spread the voice - Raise curiosity about Nike and elderly
SECONDARY TARGET
- Relatives (that follow Nike) - Elderly, via word of month
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PACKAGING/ GRAPHIC DESIGN
LANCOM-ING
06 A new concept for LancĂ´me thought as a space where to get a complete treatment to a simple refresh of make up, in the typical setting of a fast food: a clean and essential space, the use of trays and single portion of products, the idea of a fast service whenever necessary during the day.When the consumer
sits at the table get a menu in which he can choose the specific beauty products mono portion and compose a personalized treatment served on an apposite tray. Thanks to the blister packaging the costumer can decide to take away the products and use it another time. .
BLISTER PACKAGING Cream Foundation Perfume
Design
GRAPHIC DESIGN FOR A CAFE’/TEA SHOP
POLVERE
07 Polvere is a temporary concept store in the middle of a Park in Milan. The name powder in Italian reminds to the common element of the product offered: tea, pottery and color. The structure is made of three interconnected volumes united by the same concept: the personalisation of the space, products
CONCEPTION DE L’ESPACE PHYSIQUE
PACKAGING
and services. Considering a place where you can get customised products and leave a personal mark in the store, supported by the use of an open flow layout that links the different activities offered as a unique stimulating path.
FOR MY WORKS WITH VIDEO PLEASE VISIT : https://vimeo.com/user63131599
THANK YOU
ANGELA PUPPINI 0039 345 4194610 angi.puppini@gmail.com Udine (UD), Italy Morgins (VS), Switzerland