Graphic Design Portfolio by Angel E. S.

Hello!

I am a graphic designer with 3+ years of experience, (currently working at Ruangguru), and skill in utilizing Adobe design tools (Illustrator, Photoshop, InDesign), with high attention to detail, analytical skill, curiosity, and experiences working as a team at fast paced environments.

RESUME

Details

Jakarta, Indonesia

aessimanjuntak@gmail.com

Angel Ecclesia Shiny

behance.net/angeleshiny

Skills

• Graphic design

• Design thinking

• Illustration

• Editorial design

• Marketing design

• Visual research and analysis

• Digital imaging

• Ideation

Design Tools

• Adobe Illustrator

• Adobe Photoshop

• Adobe InDesign

• Procreate

Language

• Bahasa Indonesia

Native

• English

Professional working proficiency

Experiences

Graphic Designer

Ruangguru

Sept 2021–present Jakarta, ID Full-time

• Creating Marketing and Impact Team design needs, such as social media campaigns, digital magazine, event decks, and digital ads

• Created icons for learning topics and subtopics

• Created layout for learning modules targetted for pre-school to elementary students

• Illustrated for learning modules

• Visualized storyboard by applying design principles

• Reviewed outputs from 6 graphic designers, to maintain quality, as an IC (Individual Contributor)

• Updated Graphic Standard Manual for specific team

• Did research on mandatory graphic elements for learning video production

• Conducted biweekly design review or sharing session as an improvement initiative for graphic design team

• Collaborated cross-team in producing learning videos for K12 students with master teachers, motion designers, videographers, and graphic designers

• Worked on the pilot project of Ruangguru x Aulion: ideation, moodboard, built Graphic Standard Manual, and created visual assets to be animated

Graphic Designer (Content Associate)

Warung Pintar

Mar 2020–Sept 2021 Jakarta, ID Full-time

• Collaborated cross-team with communicationmarketing team, HR team, and business analysts (CEO Squad)

• Visualized briefs and edited copy for daily in-app campaigns, social media contents, employer branding, illustrations for learning videos, infographics, branding, research reports

• Visualized monthly financial reports for CEO squad and investors, and Townhall decks

• Quality checked other designers’ daily outputs

Education

Sarjana Arsitektur (Bachelor of Architecture)

Universitas Indonesia

2015–2019 Jakarta, Indonesia

Organization

Design, Publication, Decoration, Documentation Coordinator (HKBP Cijantung)

2018–2022 Jakarta, ID Volunteer

• Led creative team on Christmas events by creating publication design and plan, decoration concept, and direction for photographers and videographers

• Collaborated with all team members in creating daily and event publication design for the community’s social media accounts; shared information to and from the community

GRAPHIC DESIGN

LEARNING VIDEO

Role : Graphic Designer

Year : Nov 2021–Oct 2022

I was part of Mathematics Team, consisting graphic designers, motion designers, master teachers, videographers, stylist. As a graphic designer, I studied storyboard and created assets and layout to be animated by motion designers. Other than Mathematics Team, I also helped creating assets for Biology Team.

After studying storyboards, I created color palette, layouts, and visualization to support teaching needs, as well as TV blocking campaigns. The visual assets were for videos with 5 to 50 minutes of duration, and were done collaboratively by 1 to 4 graphic designers.

The process of creating visual assets for learning videos are quite simple: I studied brief in the form of storyboards, then visualized them and sometimes improved from given storyboards to maintain harmony based on design principles. The challenges were some storyboards were complicated that I needed to go through them twice then discuss the visual previews with the Master Teachers.

After 6 months working in the team, I was appointed to be an IC (Individual Contributor). My IC partner and I reviewed works from 12 other graphic designers to maintain the quality and consistency.

Based on the notes collected from reviewing each designer’s works, I planned improvement tasks for the team. I conducted Design Review to improve hard skills and soft skills. Each session of Design Review is different. In one session, one by one, designers will point out mistakes in several visual assets. In another session, designers will be assigned with improvement tasks about design principles.

RUANGGURU X AULION PILOT PROJECT

In mid-2022, Ruangguru collaborated with content creator Aulion as art director to freshen up learning video in K-12. I collaborated with 4 other graphic designers to create the pilot project for Mathematics subject. My contribution includes creating moodboard, prototypes, discussing with creative team (which consisted many roles), up to creating assets to be animated by motion designers.

ALTA SCHOOL MODULES

Role : Graphic Designer

Year : Oct–Nov 2022

Alta School is an educational service with homeschooling concept, targetting early stage students, from kindergarten to elementary. Learning module is one of the products, providing independent activities.

The objectives were to create layout fun enough for children, while still sticking to general guideline and design principles. Oftentimes, I also need to create illustrations based on the themes of the subjects, or the main idea of a story or a question on the page.

Concept Check 3’Rs Grammar

Passive Voice with Modals

We use the passive voice when we want to emphasize the action (the verb) and the object of a sentence rather than subject. This means that the subject is either less important than the action itself or that we don’t know who or what the subject is.

Form

Modal be past participle (Verb 3)

Active Voice: I can fix my toys.

Passive Voice: My toys can be fixed. (by me)

Active Voice: You must finish your homework today.

Passive Voice: Your homework must be finished today.

Active Voice: My father should fix his car.

Passive Voice: His car should be fixed.

Activity Sheet

Change the sentences below into passive voice. A

We must brush our teeth every day. 1

Activity Sheet

Fill in the blanks with the passive voice of the verb in parentheses! B

Traffic regulations by drivers as well as pedestrians. 1 (must obey)

A heart attack by a molecular mimicry. 2 (can cause)

You may forget the rules quickly. 2

The children can read books. 3

You should study the lesson repeatedly. 4

His book by me tomorrow. 3 (should bring)

The lesson quickly by Susan. 4 (may forget)

An exam by our teacher today. 5 (may give)

The game by the coordinator. 6 (should cancel)

My car by them on Sunday. 7 (need to repair)

Pengukuran Panjang

Kesetaraan antarsatuan panjang ditunjukkan oleh tangga satuan ukuran panjang berikut ini.

The doctor can persuade her. 5

The entire valley from their mountain home. 8 (can see)

have to clean my room. 6

The tickets there if possible. 9 (would sell)

The homework by next week. 10 (might finish)

He might sell the refrigerator.

Tangga Ukuran Panjang

BRAIN ACADEMY HANDBOOK

Role : Graphic Designer

Year : Nov 2022

The objective of the project was to provide basic information for final year high school students about Sekolah Kedinasan in a form of digital handbook, which includes hyperlinks directed to Ruangguru App. Considering the target segment was high school students, we decided on implementing a clean, not-to-childish, yet fresh design style, all while maintaining identity of Brain Academy by Ruangguru.

ANNUAL REPORT

Role : Graphic Designer

Year : 2021

Warung Pintar has many products, one of which is Iklan Pintar. I created the report for Iklan Pintar, mainly targetting investors, partners, and potential partners. The objectives were to create a report that is clean, simple, and readable, while maintaining the company’s visual guidelines.

Other than Iklan Pintar Report, I also created other reports for other products.

NEWSLETTER INFOGRAPHICS

Role : Graphic Designer

Year : 2021

I created infographics that summarizes the full report to be spread through e-mail newsletter to investors, partners, and other stakeholders. The main objective was to make the infographics informative, thorough, yet compact enough for a quick read.

RUANGGURU SOCIAL MEDIA

Role : Graphic Designer

Year : Nov 2022–Present

Currently, I am part of KAMI Creative House, a department under Business and Ops. division of Ruangguru. I have been creating KVs for marketing team, impact team, and employer branding team. I developed the characters for marketing and impact social media.

Having been used to creating assets for learning videos, I was able to adapt to new visual guidelines.

RUANGGURU x SHOPEE

Role : Graphic Designer

Year : Nov 2022–Present

The objectives were to create a set of promotional partnership ads that communicates the key message

“Jangan Takut” or do not afraid, thus I used dark to light gradient, where the dark part is to place the message

#JanganTakut, and the light part is to place the discount codes.

RUANGGURU x DERMIES

Role : Graphic Designer

Year : Nov 2022–Present

The objectives were to create a set of promotional partnership ads that emphasize partner’s product and their promo code.

The brief includes partner’s KV and the copy, which mentioned “belajar bareng Dermies dan Ruangguru”, or study with Dermies and Ruangguru. I developed the visual by creating flat lay of stationeries altogether with partner’s product, to represent the copy.

RUANGGURU x BONCABE

Role : Graphic Designer

Year : Nov 2022–Present

The objectives were to create a set of promotional partnership ads that combines the key visual and message “Jangan Takut” or do not afraid from Ruangguru, and partner’s key visual.

The brief includes partner’s KV and the copy, which tells message “to not feel sleepy while studying.” I arranged flat lay of stationeries along with partner’s porduct, which tells “to stock up the product to prevent yourself getting sleepy while studying.”

RUANGGURU x BRI

Role : Graphic Designer

Year : Nov 2022–Present

The objectives were to create a set of promotional partnership ads that focuses on the discount that target audience will get.

The brief includes copy and visual requests. Since partner didn’t have specific requirement for the KV, I ideated to included their color identity (blue) in several elements.

WARUNG PINTAR SOCIAL MEDIA

Role : Graphic Designer

Year : Mar 2020–Aug 2021

I created assets for Warung Pintar social media needs, both for marketingcommunication and employer branding.

When I first joined, I was the only graphic designer for some time and Warung Pintar had not yet provided their design guideline. While still visualizing campaign needs and quality-checked new graphic designers’ output, I started to establish the brand book, which later was

warungpintar_id

1.984 likes warungpintar_id #warungpintar #tumbuhbareng

GRAPHICS RESEARCH AND DEVELOPMENT

MANDATORY GRAPHIC ELEMENTS

Role : Graphic Designer

Year : Sept 2022

I did research and development on two mandatory graphic elements for learning video, that are asset split and highlight.

The research was started with defining the definition and main goals of each element, that are coherent in terms of design principles. Then, I looked for presedents, both from internal and external, and analyze the patterns. After gathering data and analyzing, I then defined how the elements should appear in every learning videos.

The output wasn’t a fixed element, rather a general form and/or requirements of it.

REFERENCES FOR KEY MESSAGE: makin pintar (smarter), gotong royong (work collaboratively)

CAMPAIGN KV

Role : Graphic Designer

Year : Mar 2020–Aug 2021

The objective was to announce the acquisition of Bizzy Connect as a part of Warung Pintar Group, especially to campaign collaboration message. My team and I contributed to the project by researching and defining the new KV. I researched and created prototype for the illustrated version. Unfortunately, the project was cancelled.

KV DEVELOPMENT

BAKAL ADA APLIKASI BARU, BIKIN KALIAN JADI #MAKINPINTAR!

Tunggu 1 September 2021!

BAKAL ADA APLIKASI BARU, BIKIN KALIAN JADI #MAKINPINTAR!

Tunggu 1 September 2021!

BAKAL ADA APLIKASI BARU, BIKIN KALIAN JADI #MAKINPINTAR!

Tunggu 1 September 2021!

ILLUSTRATION

ICONS FOR TOPICS

Role : Graphic Designer

Year : Oct–Nov 2022

The objective of the task was to create icons that represent specified sub-topics in various school subjects for Ruangguru app. The brief consisted of subject’s name, topic and sub-topic, and references. There was a guideline I need to follow regarding the style of the icon, as well as the color palette.

ILLUSTRATION FOR BRAIN ACADEMY MODULES

Role : Graphic Designer

Year : Oct–Nov 2022

The objective of the task was to create illustration for Brain Academy module containing exercises for K-12 students. The brief mostly was a list of requested assets, so I had to get creative in composition and coloring.

VECTOR ILLUSTRATION FOR MOTION VIDEO

Client : Wola Design Studio

Role : Graphic Designer

Year : Nov 2022

The objective of the project was to create illustration for a motion video introducing Wola Design Studio. Although I needed to go with their existing illustration style, I still could get creative in terms of layout and composition.

I created 6 sets of illustration, from sketching ideation to finalizing layer-separation for the motion designer to animate. The brief was a list of scenes that Wola needed, with basic criteria and references.

Paper Cutting Machine Speci cations

COMMISSION PORTRAIT ILLUSTRATION

Client : Individual

Role : Graphic Designer

Year : Oct 2022–Present

I started a just-for-fun Instagram account to push myself to exercise more illustrating anything, but then some people approached me to do commission artwork.