ANGIE NGOC TRAN PORTOFLIO
INTERIOR DESIGN
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CONTENTS preface
[INTENT]
furniture design
C-TOOL Furniture Design
POSTURE Sponsored by DAVIS FURNITURE
interior design
KATIE WALCK STUDIO
INTERCETTATI
Studio/ Exhibition/ Trade
2nd Place - BIENENSTOCK Furniture Design Competition
AVANT GARDE SOLESTRUCK Retail Design
TEAVANA KIOSK Kiosk Design
CAMPFIRE Corporate Design
THE PICTURESQUE HOME Residential Design
MIDTOWN MARTA STATION Public Space Design - Gensler Intern Project
INTENT Being born and raised in Vietnam, early acquainting myself with art in America, I have interwoven the two cultures together in not only my design philosophy but also my life attitude. I believe that a piece of furniture does not only bring comfort, but also raises awareness and appreciation of the users of it. As Alina Wheeler famously said “Design is intelligence made visible�, I believe that design is the result of experimental and observational research. I share a strong interest in not only problem solving, but also in human behaviors within the built environment. Creating a space that brings out emotions and affects behaviors is the sole of my passion. My goal is to pursue the interior design profession with a strong background in furniture design.
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KATIE WALCK STUDIO STUDIO/EXHIBITION/TRADE Drayton Tower 102 E Liberty St Savannah, GA SketchUp, Revit, Shaderlight and Photoshop
Design Team :
angie tran | Dahaeng lee
SITE ANALYSIS
“I work with the ideas of geometrics, mixing hard lines with organic, soft and hard, a mix of masculine and feminine. I like fun, bold and bright prints. I want to create work that is fun and interesting, using unique color combinations. I’m inspired by Yayoi Kusama, Bauhaus, Memphis design, and fashion brands such as Kenzo and Vivienne Westwood. I want the brand to be seen as
young, fresh, bold and graphic.”
- KATIE WALCK (CLIENT)
Educational Institutions Eateries Retail Stores Churches Entertainment Inns
Inspired from the word Enigma, a sense of layering will be created using harsh geometric lines on softer, more naturalistic forms.
DRAYTON TOWER 102 E Liberty St Savannah, GA
An enigmatic mix of masculinity and CLIENT’S WORK femininity will be spatially gridded in form with abstract shapes and organic details to bring forth unique artistic elements on a clean, simple, and minimalistic canvas of post-modernism. INSPIRATION
Natural Features Parking Smell Traffic Circulation Traffic Light Noise/ Sound Source
Looking NorthWest
Looking NorthEast
The ENIGMATIC interior environment begins from the outside, where one is intrigued to make their way into an avant-garde world out of curiosity. Moments of enigma are discovered one after the other in layers, keeping the excitement of the journey consistent.
YOUNG . FRESH BOLD . GRAPHIC
Live product making process Learn more in depth about the design and making process
engaging with brand & products Evaluation
relax connect observe
Interact with the artist and other customers
introduction Awareness
Develop appreciation Decision trigger intent / consideration
reception
Meet the Artist Working Environment
in/out
End of Journey Convenience of Sale
purchase decision
Window Display Branding/ Style
INTEREST TRIGGER Loyalty Advocate
Customer Journey
Post-purchase experience
Track LED
Recessed LED Panels
LED Pendant
Halogen Pendant
REFLECTED CEILING PLAN CFL Pendant
ADA RESTROOM
DARK ROOM
LOUNGE
Mahogany
EXHIBITION
STUDIO
WASH-ROOM
KITCHENETTE
White Brick Veneer
RETAIL OFFICE
RECEPTION
MAIn ENTRANCE
FURNITURE PLAN
PRIVATE ENTRANCE
Light Oak Laminate
EXHIBITION | GATHERING SPACE
RETAIL
engaging with brand & products Evaluation
relax connect observe welcome
introduction Awareness
purchase decision
FLOOR PLAN
INTEREST TRIGGER
STUDIO | OFFICE
SCREEN-PRINTING TABLE
WINDOW DISPLAY
RECEPTION DESK
RECEPTION | LOUNGE
EXHIBITION | GATHERING SPACE
(Transformable with re-arrangeable display shelves)
RECEPTION | LOUNGE
avant garde SOLESTRUCK RENOVATION FOR RETAIL SPACE 330 West Marietta St NW Atlanta, GA 2420 sq.ft. on 2 floors Revit, SketchUp, Hand Rendering in Mixed Media, Photoshop
to rid the world of ugly shoes one pair at a time
PATTERN/ COLORS/ TEXTURES/ MATERIALS BRANDING/ INTRODUCTION OF THE EXCLUSIVE STYLE
LUXURIOUS AMBIENCE MODERN BUILD A COMMUNITY
CUSTOMERS EXPERIENCE
CONNECTION/ SOCIALIZATION
STRONG IMPRESSION/ UNIQUE STORE EXPERIENCE
Fabulous, mysterious, indie, surreal and dramatic characterize the style. Avant Garde Solestruck will be a hot-spot for all the early trend-adopters and shoe-lovers, surprising them at their first step and will always drawing them back.
BREAK RM JANITORIAL
ELEV.
WINDOW DISPLAY
MANAGER RM
OPEN TO BELOW
SECOND FLOOR MONUMENTAL STAIRS
UP
EVOKE CURIOSTIY ENCOURAGE EXPLORATION INTRODUCE PRODUCTS
CONNECT TO DOWNSTAIRS SOCIALIZATION/ INTERACTION
GALERIE GMURZYNSKA ZURICH ZAHA HADID
ADA RESTRM
FIRST FLOOR
CASHIER STORAGE
USER JOURNEY
RETAIL SPACE
AVANT -GARDE PATTERN
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THE JOURNEY
EXTERIOR
PARTI DIAGRAMS
REFLECTION
WINDOW-DISPLAY AREA
LIGHT
SKYLINE
RETAIL SPACE
MATERIAL SELECTION
INSPIRATION-ATLANTA CITY GOLDEN TOUCH Represents the city lights
RECLAIMED WOOD Embraces the nature
“CONCRETE JUNGLE” Portrays the mega structure
BRICK Relfects the history
SOUTHEAST SECTIONAL ELEVATION GLASS Symbolizes the skyscrapers
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multifunction activity levels modular system
interaction recreation
impulsive buy organized space meeting MEET ME! LIGITA BREDE
communication transformed space
CUSTOMERS’ INTERACTION within THE SPACE
RETAIL SPACE (HAND RENDERING WITH MARKERS AND COLORED PENCILS, PHOTOSHOP)
teavana KIOSK KIOSK DESIGN Lenox Square Mall 3393 Peachtree Rd #317 Atlanta, GA 30326 Hand Sketching, Hand Rendering in Mixed Media, Photoshop
The Teavana dream began with an idea that people would enjoy fresh, high-quality tea in a place that was part Tea Bar, part Tea Emporium. The company wanted to introduce people to the aromas, textures, and beneficial qualities of loose leaf teas while enlightening them with the history and variety of teas available - and this is how Teavana was born.
GOAL: To be a HEAVEN OF TEA and to the tea lifestyle and wonderful tastes of tea. To provide fresh, high quality teas and the products to serve them To create a unique tea experience in each store by encouraging a positive, healthy outlook for all who enter.
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SIGNAGE & LOGO TEA BOXES IN THE BACK
DISPLAY IN FRONT & SIDES TEA SAMPLES IN FRONT
This TEAVANA KIOSK DESIGN, a smaller version of a TEAVANA retail store, brings out a healthy, natural and organic outlook with a strong Asian accent. Spaces for tea samples, tea check-out areas and displayed products are provided. The architectural shape is to attract consumers, and also give out a sense of what type of products being sold at the kiosk.
COLOR THEME:
SIGNAGE [IN VIEW FROM UPSTAIRS] TRANSPARENT TOP [TAKE AVANTAGE OF OTHER LIGHTING]
TEA LEAF SAMPLES
APPROACH FROM THE BACK: INTRODUCING TEA RPODUCTS
Intern Program
the market at
RENOVATION FOR PUBLIC SPACE Midtown Marta Station Atlanta, GA Revit, Photoshop
Design Team :
angie tran | emma caldwell | fiorella dimiceli | Jordan Davis | van dang Advisors : christopher mcgee | kate hardman
MAIN STREE OF ATL.
DESCRIPTION
Client: Marta Transit Station Project Scope: Request for Expression of Interest (RFEI): Development of Midtown Station Air Rights MARTA hopes to solicited expressions of interest and project vision statements from developers capable of developing the air rights above the Midtown Station in a manner consistent with MARTA’s objectives and Transit Oriented Development Guidelines.
SURVEY ANALYSIS
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R TRAFFIC CULA EHI HV IG H -
MIDTOWN EMPLOYEES
DATUM LINES
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MARTA RIDERS
FARMERS MARKET COFFEE STAND
COMMON PATH OF TRAVEL
GREEN SPACE / OUTDOOR SEATING RETAIL OPTIONS ENTREPRENUER MARKET
NO
PERFORMING ARTS VENUE
OF IN T DE
SECTIO ER
ACE - HIGH EE PL PED HTR ES TR AC IA PE N
DATUM LINES
FIC AF TR
TEN TH STR EE T
The Midtown District is one of the largest business districts in Atlanta. 800 businesses 81,000 daytime workers 42,000 residents 27,000 students
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PRIMARILY HOUSING
MIDTOWN DEMOGRAPHICS
GALLERY / EXHIBITION SPACE OUTDOOR GALLERY ARTIST CORNER
WE LISTEN TO YOUR
LIVING OPTIONS DINING OPTIONS
NEEDS
OTHER
0%
10%
20%
30%
40%
50%
60%
ENLIGHTENING THE EXPERIENCE THROUGH ICONIC EXPRESSION. ENLIGHTENING THE EXPERIENCE PASTTHROUGH AND FUTURE MERGE TO ENGAGE ICONIC EXPRESSION. THE USER, THE RESIDENT, AND WORKER ENGAGE PAST AND FUTURE MERGE TOTHE TO USER, A NEW MIDTOWN DESTINATION. THE THE RESIDENT, AND THE WORKER TO A NEW MIDTOWN DESTINATION.
2014
2020
Outward Look
Activation of Ground Floor
Enlightens the Human Sense
Generous Walking Areas
Sheltering Facade
Variety of Daily Items
Integrated Greenspace
Pulling people upward
Colorful Experience
Centeral Gathering Space
Expressive Facade
Variety of Daily Items
The High Line | NYC
Pompidou Centre | Paris
Leeds Kirkgate Market | England
ELEVATED LANDSCAPE
NEW WAFFLE SLAB
ACTIVATION THROUGH DESTINATION
BLURRING LINES BETWEEN HISTORY AND FUTURE
TRANSIT
WATER FEATURE
REPURPOSING TO MEET TODAY’S NEEDS
VISUAL STIMULATION
“THE WING”
STREET STAIRS
ICONIC STATEMENT TO CREATE IDENTITY
10th Street
ACTIVATING THE STOREFRONT
10th Street
10th Street
10th Street
STREET ACTIVATION
Peachtree Place
EXISTING FOOTPRINT
Peachtree Place
DEFINING EDGES
Peachtree Place
ADDRESSING THE SIDES
Peachtree Place
SPLITTING CIRCULATION
TRANSFORMATION DIAGRAMS
EXISTING CONDITIONS
UPWARD TRANSITION
ELEVATING THE SPACE
EXPRESSION THROUGH OFFSETTING
EXPERIENTIAL TRACKING PER TARGET MARKET
FELIPE | VISITOR Felipe is a 30 year old artist who lives in the suburbs. He frequents THE MARKET AT MARTA to see the monthly exhibitions in THE GALLERY.
THE TERRACE
THE GALLERY
THE MARKET
THE GRAB-N-GO
THE PLATFORM
KATE | EMPLOYEE Kate is a 26 year old interior deisgner who works in Midtown. She uses THE MARKET AT MARTA on a daily basis for transportation, daily goods, and lunch spot needs.
ADAM | RESIDENT Adam is a self-employed 52 year old man who lives in Midtown. He frequents THE MARKET AT MARTA a few times a week for daily needs.
PROGRAMMATIC EXPLOSION DIAGRAMS
THE TERRACE
THE GALLERY
THE MARKET
PUBLIC SPACE PRIVATE SPACE
THE GRAB-N-GO
TEMPORARY MARKET
3rd floor terrace
peachtree pl facade
fouth floor park
Interior perspective of atrium from the gallery
mini-market
CAMPFIRE COMMERCIAL DESIGN
1555 Peachtree St NE #1800, Atlanta, GA 10,000 sq.ft. on 9th floor Revit, SketchUp, Auto CAD, Computer Rendering, Photoshop
site who how where what A multi-national design and innovation consulting firm delivering human focused solutions with global impact, the company is widely recognized for its multidisciplinary work in research, strategy, innovation, and design. All the departments come together to work side by side on one project, which makes the design process a closed loop.
Based on a circular orientation. Campfire is made out of two basic forms: a circle with a triangle in the center. Circle, which encloses the space, connects people, encourages conversation and has no hierarchy, is highly preferred in collaborative space. The office will also have different working zones overlap each other, creating transitional area, in order to keep the work flow smooth and continuous. Like “Yin and Yang�, the design emphasizes the balance of collaborative and focus areas, different levels of privacy and layers of lighting and colors, bringing nature along with its organic shape into the space to support wellbeing.
DYNAMIC PATTERN
CHANGE IN COLOR
POP OF COLOR
ADD TEXTURE
DEFINE ZONE
MAKE FOCAL POINT
SHAW CONTRACT GROUP - HEXAGON
FLOOR FINISHES DESIGN PHILOSOPHY
A WIDE VARIETY OF PRODUCTS “CAMPFIRE” EXPERIENCE
ENTRANCE HALL - LOGO’S INTRODUCTION
DESIGN STYLE
RECEPTION - COMPANY’S INTRODUCTION/ BRANDING
SHARED
I/SHARED
PROJECT TEAM SPACE BRAINSTORMING/ SKETCHING
WE/SHARED WE
I
PRINT + COPY/ STORAGE TOUCH DOWN
FOCUS
I/OWNED
MAIN CONF.
WE/OWNED
OWNED
CEO
RECEPTION
CLIENT MEETING/ COLLABORATION FOCUS STORAGE
QUICK COLLABORATION DINING AREA
WORKSTATION (GRAPHIC DESIGNERS INDUSTRIAL DESIGNERS)
KEY GOALS CAMPFIRE ROOM
BALANCE
FOCUS PRIVATE
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COLLABORATION PUBLIC
TECHNOLOGY/ TOOLS WORK TOUCH DOWN
PALETTE OF SPACE
LAYER OF COLLABORATION
SHARE SHOW
SOCIAL HUB
BAR-HIEIGHT MANAGER OFF.
REFRESH
PALETTE OF POSTURE WELL-BEING
WORKSTATION (ENGINEERS, SALES, MARKETING OFFICERS)
ENCOURAGE CIRCULATION NATURAL FORM
WORKING HEIGHT LOUNGE
PROJECT TEAM SPACE
FAREWELL CHAPEL - OFIS ARHITEKTI
CAMPFIRE ROOM
TOUCH DOWN ZONE PLAN VIEW PALETTE OF POSTURE ENCOURAGE INTERACTION/ CONVERSATION CONNECT PEOPLE / ENCLOSE SPACE ENCOURAGE INNOVATION AND CREATIVITY SUPPORT WELL-BEING BRING NATURE INTO THE SPACE
DESIGN APPROACH
REPRESENT COMPANY’S CULTURE
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Campfire is all about creating the right space with the right atmosphere, where the employees do not only come to work but also to experience the company’s culture and to stay productive, connected and healthy.
the picturesque
HOME
RENOVATION FOR RESIDENTIAL SPACE 32 E 65th St Savannah, GA SketchUp, Auto CAD, Hand Rendering in Mixed Media, Photoshop
CONCEPT MODEL
MINIMALISM EARTHY COLORS
INCLUSIVENESS
FLUX
STRONG INTERACTION WITH NATURE
Mid-century modern style is characterized by ‘strong interaction with nature’ and ‘minimalism’. Nature is introduced into the house through open space, natural light and earthy colors. All the design elements are kept simple but aesthetic and functional. The clients are a couple in their late 50s who enjoy exploring the natural world around them. The design approach is to create a minimal and open space that encourages their social conversations as well as their interactions with nature. At the same time, it will be functional and accessible for their special needs.
MASTER BEDRM
IMMEDIATE NEIGHBORHOOD
GARAGE
ENVIRONMENTAL FEATURES
WORKSHOP CLOSET OFFICE MASTER BATH
LAUNDRY COURTYARD
ADA BATH ADA CLOSET
ADA BEDRM
INTERIOR CIRCULATION
SITE ANALYSIS
CIRCULATION AROUND THE SITE ACCESS POINTS
NATURAL FEATURES
DINING RM
LIVING
N
KITCHEN
ENTRANCE
COLORED FLOORPLAN
PERMANENT FEATURES
Applying the PICTURESQUE GARDEN STYLE is to create an emphasis on the relation between the house and its landscape settings. The design gives more depth to the courtyard and makes it visually balanced as it “comes out from a painting”. COURTYARD [VIEW FROM LIVING ROOM]
Skylight [to bring sunlight in] The furniture is recessed to the in-house garden to create a feeling of being surrounded by nature. Reflecting the courtyard
Fish Pond [To reflect sunlight] LIVING ROOM Appling Modern Mid-century style by erasing the boundary between indoor and outdoor and bringing more nature into the house
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LIVING ROOM & KITCHEN AREA - SOUTH ELEVATION
harold and judy tenenbaumC
Harold - a freelance writer for science journals, specialized in marine biology Judy - a botanist specializing in material producing plants side business selling own scientific illustrations A son is in a wheel chair and visits some weekends and holidays. Hobbies and Activities: Exploring the natural world around them Harold loves listening to music and building model ships.
DINING AREA Hidden from living room area Attract the users by the display tank and its transclucent background
LIVING ROOM & KITCHEN AREA (HAND RENDERING WITH MARKERS AND COLOR PENCILS, PHOTOSHOP)
THANK YOU
Angie NGOC TRAN
1660 Peachtree St NE, Apt 1205 Atlanta, GA 30309 928.750.7818 ngoctrancb@gmail.com be.net/angietran