Brand Identity of Egyptian Stadium

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‫مدينة القاهرة الرياضية‬

Cairo Sports City Graphic Design Department Angie Salama 25-1039 G. 01

Graphic Design Department Angie Salama 25-1039 G. 01

TABLECONTENTS

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INTRODUCTION

01- 08

Brand story Platform Moodboard Brand Target

Matrix Tagline

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APPLICATIONS

22- 63

Stationary main Giveaways Sub Giveaways

Logo

VISUAL IDENTITY

09- 21

Measurments

Sub-logos Safezones

Dos & Donts

BRANDSTORY Graphic Design Department Angie Salama 25-1039 G. 01

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INTRODUCTION

A stadium that stands on the land of our country since 1952. A story that our ancestors tell us about when they witnessed President Gamal Abd El Nasser opened it to celebrate the Egyptian Revolution. It’s were our dreams are fulfilled and honoured. It had our tears of loss and joy of happiness. It’s where our Egyptian pride shows infront of players from the whole world. It’s our hope for the upcoming years to rely on. It’s an outcome of work of many generations before us; They had a vision for it, they wanted it to be the best in Africa and even in the whole world. Now we’re taking it to a better position. we might not be the best globaly but we offer dreams for so many players and cherring crowds. Every moment of glory there is counted and watched by millions. And when a player knows that he’ll have a match there he has an essence of respect earned from the place. It’s the place where dreams are fulfilled, respect is earned, players feel motivational, and motion is held in it everywhere from the workers to the cheering crowd. It’s a journey that started with a dream, and will always continue with inspiration. It’s where people find joy of watching, spending a day, and enjoying what we worked so hard to achieve.

BRANDPLATFORM Graphic Design Department Angie Salama 25-1039 G. 01

Vision What do we want our brand to become?

A stadium that fullfill dreams, earn respect, and always inspire for success and wining. It reaches for an international level of sports and entertainment. It will be the window of the world to our modern country.

Mission

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INTRODUCTION

What do we want to achieve a long term plan?

Innovative change to inspire for success and winning.

Creating a Place that will be a source of Motivation for Egyptian youth. Making it an entertainment source for everyone who steps in it.

BRANDPLATFORM

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INTRODUCTION

Graphic Design Department Angie Salama 25-1039 G. 01

Values Motivational

Ethnic

Adequate

Dynamic

Global

MOODBOARD My Mood board is built on a perception that all Egyptians need to feel with this stadium.

Keywords: Movement, Shiny, Respectable, Popular, Publice, Cheers, Hope, Authority, Productive.

GRAPHIC DESIGN DEPARTMENT Angie Salama 25-1039 G.1

Helvetica Neue

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INTRODUCTION

‫جي سس اثنين‬

BRANDTAGET Graphic Design Department Angie Salama 25-1039 G. 01

Geographic: International:Middle-east & Africa.

Regional: All Egyptian areas.

Demographic: Age: From 15 to 50 years old.

Gender: Male.

Income: High & low.

Education: All ranges.

Marital status: All ranges.

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INTRODUCTION

Psychosocial: life style: Sporty, and Family oriented.

Standrads: Sense of respect, Cultural awarness, and socio-ethics.

BRANDMATRIX Graphic Design Department Angie Salama 25-1039 G. 01

Logo

Adequate Dynamic

Color

Ethnic Dynamic Motivational

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INTRODUCTION

Adequate Layout Imagery Dynamic Motivational Dynamic

Typography

Secondary

Adequate

Ethnic Dynamic Motivational

BRANDMATRIX Graphic Design Department Angie Salama 25-1039 G. 01

Adequate Logo Color Typography Imagery Layout

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INTRODUCTION

Secondary

Ethnic

Dynamic

Motivational

BRANDTAGLINE Graphic Design Department Angie Salama 25-1039 G. 01

‫علي أرضه إتجمعنا‬

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INTRODUCTION

Here We Gather

LOGOFINALIZING

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VISUAL IDENTITY

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VISUAL IDENTITY

Logo Layout

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VISUAL IDENTITY

B&W versions

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VISUAL IDENTITY

Main Pantone

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VISUAL IDENTITY

MEASURMENTS

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VISUAL IDENTITY

LOGO MIN. SIZE

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VISUAL IDENTITY

SUB-LOGOS

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VISUAL IDENTITY

SUB-LOGO Pantone

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VISUAL IDENTITY

Safe Zone

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VISUAL IDENTITY

Type Kerning

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VISUAL IDENTITY

TYPOGRAPHY

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VISUAL IDENTITY

Logo Don’ts

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VISUAL IDENTITY

Logo Do’s

LOGOAPPLICATIONS

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APPLICATIONS

STATIONARY

LOGOAPPLICATIONS

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APPLICATIONS

STATIONARY

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APPLICATIONS

BUISNESS CARD

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APPLICATIONS

ENVELOPE

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APPLICATIONS

ENVELOPE 2

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APPLICATIONS

CD & COVER

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APPLICATIONS

LETTERHEAD

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APPLICATIONS

IMAGERY STYLE

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APPLICATIONS

FOCUS WINDOW

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APPLICATIONS

Indoor Posters

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APPLICATIONS

Billboards

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APPLICATIONS

Billboards

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APPLICATIONS

Billboards

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Garments

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APPLICATIONS

T-Shirt

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Garments

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APPLICATIONS

Sweater

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Garments

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APPLICATIONS

ZIP-UP

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Garments

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APPLICATIONS

Hoodie

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Office Supplies

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APPLICATIONS

Mug

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Office Supplies

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APPLICATIONS

Coasters

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Office Supplies

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APPLICATIONS

Notebook

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Office Supplies

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APPLICATIONS

Planner

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Office Supplies

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APPLICATIONS

Binder

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On The Go

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APPLICATIONS

Cap

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On The Go

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APPLICATIONS

Pins

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On The Go

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APPLICATIONS

Laptop Sleeve

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On The Go

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APPLICATIONS

Back Pack

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On The Go

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APPLICATIONS

Tote Bag

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On The Go

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APPLICATIONS

Thermal Cup

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On The Go

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APPLICATIONS

Phone Cover

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On The Go

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APPLICATIONS

USB Stick

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Football

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APPLICATIONS

Shoes

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Football

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APPLICATIONS

Shoes

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Hockey

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APPLICATIONS

Helmet

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Hockey

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APPLICATIONS

Gloves

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Swimming

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APPLICATIONS

Towel

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Swimming

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APPLICATIONS

Swim Cap

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Squash

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APPLICATIONS

T-shirt

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Squash

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APPLICATIONS

Bag

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Tennis

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APPLICATIONS

T-shirt

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Tennis

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APPLICATIONS

Balls

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Horse Ridding

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APPLICATIONS

T-shirt

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Hourse Ridding

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APPLICATIONS

Pants