Visual Branding Guidelines AIESEC EGYPT
What’s Inside...
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06
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Global Citizen
Global Talent
Young Leaders
Logos Typography Color Pallete Examples
Logos Typography Color Pallete Examples
Logos Typography Color Pallete Examples
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019
For the Love of Egypt
Creative Direction
Logos Typography Color Pallete Examples
AIESEC Brand Do’s Dont’s
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Global Citizen Logos
Main Colors Use only these logo colors.
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Global Citizen Logos
Sub Colors The typeface for Global Citizen cannot be altered in any way. Usage of icons are optional. The Sublogos comes in a variety of colors to be used. The icons in them cannot be altered in any way.
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Global Citizen Logos
Black & White
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Global Citizen Typography
Type
NOVECENTO WIDE light NOVECENTO WIDE book NOVECENTO WIDE normal NOVECENTO WIDE medium NOVECENTO WIDE demibold NOVECENTO WIDE bold
The typeface used for all Global Citizen material is called Novecento Wide. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.
You can use other fonts yet make it less than 10% of your designs
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Global Citizen Color
R: 99 G: 41 B: 18
R: 192 G: 8 B: 31
R: 79 G: 23 B: 15
R: 240 G: 52 B: 0
R: 150 G: 14 B: 27
R: 241 G: 14 B: 27
R: 223 G: 82 B: 17
R: 1 G: 66 B: 37
R: 255 G: 120 B: 0 R: 236 G: 194 B: 76
R: 242 G: 190 B: 0 R: 242 G: 109 B: 0
R: 242 G: 190 B: 0
R: 24 G: 62 B: 164
R: 250 G: 240 B: 0
R: 13 G: 126 B: 172
R: 240 G: 52 B: 0
R: 250 G: 277 B: 84
R: 54 G: 17 B: 68
R: 235 G: 31 B: 154
R: 24 G: 62 B: 164
R: 11 G: 147 B: 133
R: 26 G: 137 B: 34
R: 191 G: 25 B: 119
R: 13 G: 126 B: 172
R: 55 G: 223 B: 245
R: 118 G: 192 B: 0
R: 159 G: 59 B: 145
R: 19 G: 5 B: 94
R: 159 G: 59 B: 145
it’s mendatory not to use any other colors with the sub-product.
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Global Citizen Examples
R: 99 G: 41 B: 18 R: 79 G: 23 B: 15 R: 150 G: 14 B: 27
you can use other shapesbut take into consideration the suggestion
R: 223 G: 82 B: 17 R: 255 G: 120 B: 0 R: 236 G: 194 B: 76
It’s preferred to use the circle for global citizen due to it’s psychological aspect, it reflects unity, connection, and hope.
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Global Talent Logos
Main Colors
Use only these logo colors.
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Global Talent Logos
Global Talent for Corporate
The typeface for Global talent cannot be altered in any way. Usage of icons are optional. The Sublogos comes in a variety of colors to be used. The icons in them cannot be altered in any way.
Global Talent for Students
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Global Talent Typography
Type
NOVECENTO WIDE light NOVECENTO WIDE book NOVECENTO WIDE normal NOVECENTO WIDE medium NOVECENTO WIDE demibold NOVECENTO WIDE bold
The typeface used for all Global Talent material is called Novecento Wide. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.
You can use other fonts yet make it less than 10% of your designs
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Global Talent Color
Global Talent for Corporate
it’s mendatory not to use any other colors with the sub-product.
R: 24 G: 62 B: 164
R: 99 G: 41 B: 18
R: 1 G: 66 B: 37
R: 13 G: 126 B: 172
R: 79 G: 23 B: 15
R: 26 G: 137 B: 34
R: 150 G: 14 B: 27
R: 118 G: 192 B: 0
R: 54 G: 17 B: 68
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Global Talent Color
Global Talent for Students
it’s mendatory not to use any other colors with the sub-product.
R: 11 G: 147 B: 133
R: 236 G: 194 B: 76
R: 159 G: 59 B: 145
R: 55 G: 223 B: 245
R: 242 G: 109 B: 0
R: 26 G: 137 B: 34
R: 235 G: 31 B: 154
R: 118 G: 192 B: 0
R: 159 G: 59 B: 145
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Global Talent Examples
R: 24 G: 62 B: 164 R: 13 G: 126 B: 172 R: 54 G: 17 B: 68
you can use other shapesbut take into consideration the suggestion It’s preferred to use the rectangle for global talent for corporates due to it’s psychological aspect, it reflects balance and professtionality.
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Global Talent Examples
R: 159 G: 59 B: 145 R: 26 G: 137 B: 34 R: 118 G: 192 B: 0
you can use other shapesbut take into consideration the suggestion It’s preferred to use the triangle for global talent for students due to it’s psychological aspect, it reflects awarness and stablizing.
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Young Leaders logos
The typeface for young leaders cannot be altered in any way. Usage of icons are optional. The Sublogos comes in a variety of colors to be used. The icons in them cannot be altered in any way.
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Young Leaders
Typography
Type
Kozuka Gothic Pro EL Kozuka Gothic Pro L Kozuka Gothic Pro R Kozuka Gothic Pro M Kozuka Gothic Pro B Kozuka Gothic Pro H
The typeface used for all young leaders material is called Kozuka Gothic Pro. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.
You can use other fonts yet make it less than 10% of your designs
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Young Leaders
Color
it’s mendatory not to use any other colors with the sub-product.
R: 242 G: 190 B: 0
R: 24 G: 62 B: 164
R: 250 G: 240 B: 0
R: 13 G: 126 B: 172
R: 192 G: 8 B: 31
R: 55 G: 223 B: 245
R: 240 G: 52 B: 0
R: 11 G: 147 B: 133
R: 26 G: 137 B: 34
R: 159 G: 59 B: 145
016
Young Leaders
Color
it’s mendatory not to use any other colors with the sub-product.
R: 240 G: 52 B: 0
R: 79 G: 23 B: 15
R: 250 G: 277 B: 84
R: 55 G: 223 B: 245
R: 241 G: 14 B: 27
R: 150 G: 14 B: 27
R: 118 G: 192 B: 0
R: 240 G: 52 B: 0
R: 1 G: 66 B: 37
R: 223 G: 82 B: 17
R: 13 G: 126 B: 172
R: 235 G: 31 B: 154
R: 54 G: 17 B: 68 R: 11 G: 147 B: 133 R: 159 G: 59 B: 145
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Young Leaders
Examples
R: 250 G: 277 B: 84 R: 118 G: 192 B: 0 R: 13 G: 126 B: 172
you can use other shapesbut take into consideration the suggestion It’s preferred to use the semi circle for young leaders due to it’s psychological aspect, it reflects unity, connection, and hope.
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For The Love Of Egypt
Logos
The logo cannot be altered in any way. The text used can be extracted and used on it’s own. The logo colors are basic so it gives space to create different pallettes around it.
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For The Love Of Egypt
Typography
Rockwell Regular Rockwell Bold Kozuka Gothic Pro EL Kozuka Gothic Pro L Kozuka Gothic Pro R Kozuka Gothic Pro M Kozuka Gothic Pro B Kozuka Gothic Pro H
Type The typeface used for the for the love of egypt is called Kozuka Gothic Pro. Also there is another typeface which is called Rockwell. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.
You can use other fonts yet make it less than 10% of your designs
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For The Love Of Egypt
Color
R: 242 G: 190 B: 0 R: 242 G: 109 B: 0
R: 192 G: 8 B: 31
R: 240 G: 52 B: 0
R: 241 G: 14 B: 27
R: 240 G: 52 B: 0
R: 24 G: 62 B: 164 R: 13 G: 126 B: 172
R: 150 G: 14 B: 27
R: 19 G: 5 B: 94
R: 223 G: 82 B: 17
it’s mendatory not to use any other colors with the sub-product.
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For The Love Of Egypt
Examples
All shapes are ok to use if needed for the text...etc.
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Creavtive Direction
AIESEC Brand
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Creavtive Direction
AIESEC Brand
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Creavtive Direction
AIESEC Brand
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Creavtive Direction
Do’s
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Unify each program in shapes and colors
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Use high resloution images
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Use contrast effects
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Use the main product logo
This will give an identity to it and will make the project easily recognizable.
This will make the design appeal more professtional and trusted.
This will make your designs eye catchy and more attractive to read.
As an example the product is global citizen and cure africa , so you can’t have any design without the main logo of global citizen first then cure africa logo.
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Creavtive Direction
Dont’s
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Avoid using more than 2 fonts
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Don’t have too many info in a poster
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Don’t overlap things too much
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Don’t use the effects that are too detailed
You can use one font with different weights because mixing fonts is a hard task on every designer so let’s not risk.
posters should be catchy the less content the better the design, it will be more clear than if it’s filled with text.
overlapping hides the content somehow so try to make it stand on solid backgrounds.
no gradients, too many opacity boxes without a reason (for text), don’t use the 3d effect. all these are design icons that no designers use except the ones who are really professtionals in doing that.
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Creavtive Direction
Dont’s
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Don’t place text over the logos
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Don’t use low contrast background
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Don’t put the logos or text over a noisy area
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Don’t use more than one shape in the poster
It takes from the worth of the logo. And the text will not be visable enough.
It makes the content of your design unreadable, and less attracting to the eyes.
Place the text and logos over a blank area in an image.
Don’t use the LC’s logos in any external promotion Externals should see us as one not entities inside the organization. LC logos should be used for the internal promotional content only. As an example write “AIESEC in X is recruiting”.
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Creavtive Direction
Dont’s
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Don’t make the AIESEC logo too small
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Don’t include too many logos
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Don’t make your design with no purpose
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Don’t use more than one style or effect
It’s your main focus as it brands your promotional conent very well and makes it look professtinal. it should not be less than 30%. Check the AIESEC posters online.
Even if you have many partners for an event make a poster specially for partners rather than smashing them in a poster with other content. Or you can use them in one row small and all the same size alligned.
As an example a poster has a main message that you will convey it with one main idea rather than having too many ideas and messages that confuse the viewer.
if you use opacity as an example don’t add on a blur effect it makes the promotional product look very cheap. It’s as if you wear all your pretty stuff at once neither will shine and stand out.