AIESEC Egypt Guidelines booklet

Visual Branding Guidelines AIESEC EGYPT

What’s Inside...

01

06

012

Global Citizen

Global Talent

Young Leaders

Logos Typography Color Pallete Examples

Logos Typography Color Pallete Examples

Logos Typography Color Pallete Examples

016

019

For the Love of Egypt

Creative Direction

Logos Typography Color Pallete Examples

AIESEC Brand Do’s Dont’s

03

Global Citizen Logos

Main Colors Use only these logo colors.

01

Global Citizen Logos

Sub Colors The typeface for Global Citizen cannot be altered in any way. Usage of icons are optional. The Sublogos comes in a variety of colors to be used. The icons in them cannot be altered in any way.

02

Global Citizen Logos

Black & White

03

Global Citizen Typography

Type

NOVECENTO WIDE light NOVECENTO WIDE book NOVECENTO WIDE normal NOVECENTO WIDE medium NOVECENTO WIDE demibold NOVECENTO WIDE bold

The typeface used for all Global Citizen material is called Novecento Wide. Select the typeface that best fits with your promotional materials.

It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.

You can use other fonts yet make it less than 10% of your designs

04

Global Citizen Color

R: 99 G: 41 B: 18

R: 192 G: 8 B: 31

R: 79 G: 23 B: 15

R: 240 G: 52 B: 0

R: 150 G: 14 B: 27

R: 241 G: 14 B: 27

R: 223 G: 82 B: 17

R: 1 G: 66 B: 37

R: 255 G: 120 B: 0 R: 236 G: 194 B: 76

R: 242 G: 190 B: 0 R: 242 G: 109 B: 0

R: 242 G: 190 B: 0

R: 24 G: 62 B: 164

R: 250 G: 240 B: 0

R: 13 G: 126 B: 172

R: 240 G: 52 B: 0

R: 250 G: 277 B: 84

R: 54 G: 17 B: 68

R: 235 G: 31 B: 154

R: 24 G: 62 B: 164

R: 11 G: 147 B: 133

R: 26 G: 137 B: 34

R: 191 G: 25 B: 119

R: 13 G: 126 B: 172

R: 55 G: 223 B: 245

R: 118 G: 192 B: 0

R: 159 G: 59 B: 145

R: 19 G: 5 B: 94

R: 159 G: 59 B: 145

it’s mendatory not to use any other colors with the sub-product.

05

Global Citizen Examples

R: 99 G: 41 B: 18 R: 79 G: 23 B: 15 R: 150 G: 14 B: 27

you can use other shapesbut take into consideration the suggestion

R: 223 G: 82 B: 17 R: 255 G: 120 B: 0 R: 236 G: 194 B: 76

It’s preferred to use the circle for global citizen due to it’s psychological aspect, it reflects unity, connection, and hope.

06

Global Talent Logos

Main Colors

Use only these logo colors.

07

Global Talent Logos

Global Talent for Corporate

The typeface for Global talent cannot be altered in any way. Usage of icons are optional. The Sublogos comes in a variety of colors to be used. The icons in them cannot be altered in any way.

Global Talent for Students

08

Global Talent Typography

Type

NOVECENTO WIDE light NOVECENTO WIDE book NOVECENTO WIDE normal NOVECENTO WIDE medium NOVECENTO WIDE demibold NOVECENTO WIDE bold

The typeface used for all Global Talent material is called Novecento Wide. Select the typeface that best fits with your promotional materials.

It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.

You can use other fonts yet make it less than 10% of your designs

09

Global Talent Color

Global Talent for Corporate

it’s mendatory not to use any other colors with the sub-product.

R: 24 G: 62 B: 164

R: 99 G: 41 B: 18

R: 1 G: 66 B: 37

R: 13 G: 126 B: 172

R: 79 G: 23 B: 15

R: 26 G: 137 B: 34

R: 150 G: 14 B: 27

R: 118 G: 192 B: 0

R: 54 G: 17 B: 68

010

Global Talent Color

Global Talent for Students

it’s mendatory not to use any other colors with the sub-product.

R: 11 G: 147 B: 133

R: 236 G: 194 B: 76

R: 159 G: 59 B: 145

R: 55 G: 223 B: 245

R: 242 G: 109 B: 0

R: 26 G: 137 B: 34

R: 235 G: 31 B: 154

R: 118 G: 192 B: 0

R: 159 G: 59 B: 145

011

Global Talent Examples

R: 24 G: 62 B: 164 R: 13 G: 126 B: 172 R: 54 G: 17 B: 68

you can use other shapesbut take into consideration the suggestion It’s preferred to use the rectangle for global talent for corporates due to it’s psychological aspect, it reflects balance and professtionality.

012

Global Talent Examples

R: 159 G: 59 B: 145 R: 26 G: 137 B: 34 R: 118 G: 192 B: 0

you can use other shapesbut take into consideration the suggestion It’s preferred to use the triangle for global talent for students due to it’s psychological aspect, it reflects awarness and stablizing.

013

Young Leaders logos

The typeface for young leaders cannot be altered in any way. Usage of icons are optional. The Sublogos comes in a variety of colors to be used. The icons in them cannot be altered in any way.

014

Young Leaders

Typography

Type

Kozuka Gothic Pro EL Kozuka Gothic Pro L Kozuka Gothic Pro R Kozuka Gothic Pro M Kozuka Gothic Pro B Kozuka Gothic Pro H

The typeface used for all young leaders material is called Kozuka Gothic Pro. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.

You can use other fonts yet make it less than 10% of your designs

015

Young Leaders

Color

it’s mendatory not to use any other colors with the sub-product.

R: 242 G: 190 B: 0

R: 24 G: 62 B: 164

R: 250 G: 240 B: 0

R: 13 G: 126 B: 172

R: 192 G: 8 B: 31

R: 55 G: 223 B: 245

R: 240 G: 52 B: 0

R: 11 G: 147 B: 133

R: 26 G: 137 B: 34

R: 159 G: 59 B: 145

016

Young Leaders

Color

it’s mendatory not to use any other colors with the sub-product.

R: 240 G: 52 B: 0

R: 79 G: 23 B: 15

R: 250 G: 277 B: 84

R: 55 G: 223 B: 245

R: 241 G: 14 B: 27

R: 150 G: 14 B: 27

R: 118 G: 192 B: 0

R: 240 G: 52 B: 0

R: 1 G: 66 B: 37

R: 223 G: 82 B: 17

R: 13 G: 126 B: 172

R: 235 G: 31 B: 154

R: 54 G: 17 B: 68 R: 11 G: 147 B: 133 R: 159 G: 59 B: 145

017

Young Leaders

Examples

R: 250 G: 277 B: 84 R: 118 G: 192 B: 0 R: 13 G: 126 B: 172

you can use other shapesbut take into consideration the suggestion It’s preferred to use the semi circle for young leaders due to it’s psychological aspect, it reflects unity, connection, and hope.

018

For The Love Of Egypt

Logos

The logo cannot be altered in any way. The text used can be extracted and used on it’s own. The logo colors are basic so it gives space to create different pallettes around it.

019

For The Love Of Egypt

Typography

Rockwell Regular Rockwell Bold Kozuka Gothic Pro EL Kozuka Gothic Pro L Kozuka Gothic Pro R Kozuka Gothic Pro M Kozuka Gothic Pro B Kozuka Gothic Pro H

Type The typeface used for the for the love of egypt is called Kozuka Gothic Pro. Also there is another typeface which is called Rockwell. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence.

One other typeface may also be used concurrently.

You can use other fonts yet make it less than 10% of your designs

020

For The Love Of Egypt

Color

R: 242 G: 190 B: 0 R: 242 G: 109 B: 0

R: 192 G: 8 B: 31

R: 240 G: 52 B: 0

R: 241 G: 14 B: 27

R: 240 G: 52 B: 0

R: 24 G: 62 B: 164 R: 13 G: 126 B: 172

R: 150 G: 14 B: 27

R: 19 G: 5 B: 94

R: 223 G: 82 B: 17

it’s mendatory not to use any other colors with the sub-product.

021

For The Love Of Egypt

Examples

All shapes are ok to use if needed for the text...etc.

022

Creavtive Direction

AIESEC Brand

023

Creavtive Direction

AIESEC Brand

024

Creavtive Direction

AIESEC Brand

025

Creavtive Direction

Do’s

01

Unify each program in shapes and colors

02

Use high resloution images

03

Use contrast effects

04

Use the main product logo

This will give an identity to it and will make the project easily recognizable.

This will make the design appeal more professtional and trusted.

This will make your designs eye catchy and more attractive to read.

As an example the product is global citizen and cure africa , so you can’t have any design without the main logo of global citizen first then cure africa logo.

026

Creavtive Direction

Dont’s

01

Avoid using more than 2 fonts

02

Don’t have too many info in a poster

03

Don’t overlap things too much

04

Don’t use the effects that are too detailed

You can use one font with different weights because mixing fonts is a hard task on every designer so let’s not risk.

posters should be catchy the less content the better the design, it will be more clear than if it’s filled with text.

overlapping hides the content somehow so try to make it stand on solid backgrounds.

no gradients, too many opacity boxes without a reason (for text), don’t use the 3d effect. all these are design icons that no designers use except the ones who are really professtionals in doing that.

027

Creavtive Direction

Dont’s

05

Don’t place text over the logos

06

Don’t use low contrast background

07

Don’t put the logos or text over a noisy area

08 09

Don’t use more than one shape in the poster

It takes from the worth of the logo. And the text will not be visable enough.

It makes the content of your design unreadable, and less attracting to the eyes.

Place the text and logos over a blank area in an image.

Don’t use the LC’s logos in any external promotion Externals should see us as one not entities inside the organization. LC logos should be used for the internal promotional content only. As an example write “AIESEC in X is recruiting”.

028

Creavtive Direction

Dont’s

10

Don’t make the AIESEC logo too small

11

Don’t include too many logos

12

Don’t make your design with no purpose

13

Don’t use more than one style or effect

It’s your main focus as it brands your promotional conent very well and makes it look professtinal. it should not be less than 30%. Check the AIESEC posters online.

Even if you have many partners for an event make a poster specially for partners rather than smashing them in a poster with other content. Or you can use them in one row small and all the same size alligned.

As an example a poster has a main message that you will convey it with one main idea rather than having too many ideas and messages that confuse the viewer.

if you use opacity as an example don’t add on a blur effect it makes the promotional product look very cheap. It’s as if you wear all your pretty stuff at once neither will shine and stand out.