brand guideline presentation
Est. 2022
TABLE OF CONTENT PLAY NOW LOGO GUIDELINE 01 BRAND TONE 02 LOGO APPLICATION 03
01 logo guideline
rabo wabisabi
logo meaning
www.rowabi.com Inspiration RO KNOT ENSO CIRCLE RATTAN KNIT RECYCLE / RETURN TO WABISABI VIBES ANCIENT JAPANESE /R-O/ RABO / LAB RABO OF WABISABI
type contruction
golden ratio 1 2 2 3 3 4 5 5 6 8 safety margin x x x x y x r R R x r a a : (weight ratio) (details radius) (fibonannci arc) golden ratio 2-3-5 : R : r (height ratio) : x x=2a r=9/10R Unit note: 2 3 5
type contruction
Unit note:
r R R x r a a :
2-3-5 : R : r
: x x=2a r=9/10R
(weight ratio) (details radius) (fibonannci arc) golden ratio
(height ratio)
2 3 5
typeface Roboto Mono
family font sans italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789!$%&()_-+=[],.?:; A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789!$%&()_-+=[],.?:; A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789!$%&()_-+=[],.?:; A B C D E F G H I J K L M N A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789!$%&()_-+=[],.?:; A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789!$%&()_-+=[],.?:; A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789!$%&()_-+=[],.?:; A B C D E F G H I J K L M N www.rowabi.com
character system
Gatwick
Ultrabold
Heading is here
Gatwick Bold
Gatwick Medium
Roboto Mono Italic
Title is heare
Sub-title is here
Descrpitipon:
Lorem ipsum dolor sit amet, consectetuer adipiscing
Body text:
Roboto Mono Light
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
Aa
Aa Aa Aa Aa www.rowabi.com
SAFETY MARGIN y x x logo
maximum size 155mm minimum size 55mm ALIGNMENT DISPLAY www.rowabi.com top alignment SAFETY MARGIN bot alignment SAFETY MARGIN center alignment SAFETY MARGIN corner alignment SAFETY MARGIN SAFETY MARGIN SAFETY MARGIN
dimension DIGITAL DISPLAY
02 brand tone
02 tone brand
color pale e
PRIMARY COLOR
SECONDARY COLORS
Tone & voice of brand - the primary colors. They are used to provide accessibility, simplicity, and consistency throughout all brand communications
SAFETY COLORS
Our secondary colors pull from the colors of tourism. They should be used sparingly throughout illustration, photography, and product in order to maintain meaning and potency.
Safety color is an important color that is unique to Luxstay and should be used sparingly for moments of support, assurance, and delight at moments of interaction between a user and the brand.
HIGHLIGHT COLOR
Created from gradient color of 02 safety colors, using to highlight points, messages of design, specific point need a high contract, attraction user to focus promotions.
SPECIALTY COLORS
The specialty colors are designated only for illustrations that require tone-on-tone pairings and product designs that require variations of tone and opacity.
#B7A599 #D9CCAD #8E9362 #726659 2a707f #727340 #B29A33 #A9736E #AB643D #ede7d9 #595248 #d9d1c7 #987e77 #665e3e #7d7459www.rowabi.com
pale e
SAFETY COLOR
SECONDARY COLORS
#665E3E #595248 #7D7459 #978E77 #8D7C6D #9D9792 #D9D1C7www.rowabi.com
#EDE7D9
Primary color
Dark background
Secondary color
Element color
Primary color
Light Background
www.rowabi.com
usage
color www.rowabi.com PRIMARY LOGO TRANSPARENCY LOGO SPECIALTY LOGO SAFETY MARGIN
03 logoapplication
logo identity system
www.rowabi.com
PRIMARY OFFICIAL POSITIVE LOGO NEGATIVE LOGO ICONIC IDENTITY OFFICIAL ICON SECONDARY ICON
stationary
www.rowabi.com
thank you!
