p o s m
d i g i t a l
a r t
b r a n d i n g
l o g o
-
2 0 1 7
2 0 1 9
p o r t f o l i o
p r e n s e n t
l o g o
b r a n d i n g
Keigan’ is a joint stock trading company from Japan. ‘Keigan Vietnam’ is a subsidiary of Keigan Japan in Vietnam. This is branding project of Keigan Vietnam to develop in Vietnam I have been a partnership to creation new image of the brand. For theirs briefing, the logo have to elegant style, professional. Meaning of the orginal brand, the mission and the vision. In the business card briefing, design have to be Japanese style, focusing on the layout of the design rather than the aesthetic. All most informations have to show off on the design
v i e t n a m
15.00mm
15.00mm
15.00mm 15.00mm 10.00mm
k e i g a n
10.00mm
l o g o
b r a n d i n g
‘SIR - Be chic first’ It is my own startup. A brand for men’s grooming service & cosmetic products. Brand‘s positioning elegant style. With the European style, developed by me in a way that maximizes the 'Minimalism Style’ in brand design and identity.
LO GO
SYMBOL . The symbol is depicted by straight lines showing strong determination of a getleman. . The overall image is front view an Eagle who is winging and moving toward the front, which shows an idea of the strength and skill of a true man. What is hidden inside the eagle is the symbolic image of the suit with two sides of the collar and a cravate in the middle, which is defined as one of SIR’s specialities.
FONT STYLE
sir
bank gothic
. Original font is ‘BankGothic’ which is a font that expresses the modernism, luxury, and power but subtleties. . ‘BankGothic’ is not too rigid. Moreover, the feet of the letters have a little bit delicacy which looks flexible, not too hard. Besides, the footprints also demonstrate the durability
BRANDNAME COLOR
. ‘Sir’ is a pronoun used for a true man, a gentleman.
. Main colors are white & black which are monochromatic colors that create a calm, luxurious style.
. Despite being concise, Sir can show the respect to higher grades. . ‘Sir’ also means a man with an elegant and stylish appearance.
. The contrast of black and white is strong, the black logo stands out on the white background showing the prominence, independence, assertion of a gentleman.
. Therefore, we desire to give our customers the respect like we respect a Sir and make them become a genuine gentleman. In addition, we would like to help them to find their own values.
‘
SLOGAN
’
. To become a genuine Sir, appearance is something needed to be focused first from the smallest things. To inspire others, the external element is paramount that can not be ignored. So we consider the appearance is the most major things that every man need to concenstrate.
SIR
s i r | b e
SIR
PEN
BROCHURE
SIR
ENVELOPE
SIR
DOCUMENT
SIR
BUSINESS CARD
c h i c
SIR
DISPLAY
SIR PENCIL
f i r s l
SIR BINDER
SIR FLASHDRIVE
l o g o
B E
C H
I C
CLIPS
SIR NOTEPAD
F I R S T
b r a n d i n g
SIR
OFFICE IDENTITY
M Macus’ is a men’s fashion brand. This is a freelance projects to branding & launching campaign. Thecombo Logo “Macus for men” include clothes tag, business card, sign-billboard, digital banners, launching brand video.
m a c u s
m e n ’ s
c l o t h e s
l o g o
b r a n d i n g
P R O D U C E
H O U S E
P R O D U C E
H O U S E
P R O D U C E
H O U S E
“guul“
Brand name "Guul" comes from the Somali phonetic word meaning Victory. Brand wants to affirm a spirit and will to determination to conquer every peak. It is a posture to hold your head forward. The image of the mountain and flag on top meaning the determination to conquer the peak, conquer difficulties, overcome all hardships. The mountain represents the wild, nature. Brands can reach many places, many different terrains to fulfill the mission. Besides, brand owners also want to build their working environment sacred, free and uncontrolled.
g u u l B R A I N S T O R M
m e d i a
“guul“
THE V ICTORIOUS • Brand name ‘Guul’ comes from the Somali phonetic word meaning Victory. • Brand wants to affirm a spirit and will to determination to conquer every peak. It is a posture to hold your head forward.
+
+
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THE CON QUER • The image of the mountain and flag at the top shows the determination to conquer the peak, conquer difficulties, overcome all hardships. • The mountain represents the wild, nature. Brands can reach many places, many different terrains to fulfill the mission.
MED IA
F LA G
• The ‘Play button’ is the most concise and compact symbol to talk about Multimedia.
• ‘The Flag’ - Being a trend, is a way, a way to affirm faith in a victory. A reward that marks the leader.
• The meaning of the ‘Play button’ in Logo is the opening, starting point to conquer a journey.
• The meaning of ‘the flag’ in the Logo is the guide of the trend, the determination and belief of the brand before each mission is implemented.
• Besides, brand owners also want to build their open working environment, free and uncompromising.
D E M O
l o g o
P R O D U C E
H O U S E
b r a n d i n g
1
P R O D U C E
3
P R O D U C E
H O U S E
2
H O U S E
P R O D U C E
4
H O U S E
g u u l
m e d i a
H O U S E l o g o
P R O D U C E
b r a n d i n g
M C
JEWE L RY
LOG O
P R E SE N TAT I O N
M C
l o g o
“MODEL”
MAIN “CONCEPT”
J EW EL RY
p r e s e n t a t i o n
MC JEWELRY SUB
B R A I N S T O R M
MODEL CONCEPT JEWELRY
COLOR
BLACK
WHITE
POWERFUL COLOR
COLOR
MINIMALISM COLOR
‘M’ ICON: Model + ‘C’ ICON: Concept + THE RING, THE BRACERET
MIX MODEL CONCEPT JEWELRY
O T H E R V E R S I O N S
d o n g
h o
c a t
c o s m e t i c
l o g o
b r a n d i n g
S T A N D A RD
0 6
MONT HS
• Ad ob e I llust r a t or fil e (*.ai) ( o g irina l f il e, ma rk e tin g m ate rial p rint ing ) . • PD F f ile (* .p d f ) ( ove rvie w f ile , o g irina l q ua l it y v iew, doc um e n ts p rint ing ) . • JPE G , PN G f ile (*.jpeg), (*.pn g) ( f ea t ure f il e v iew on we bsite , of f ic e w o rk ing , et c . ) • Log o g uid e line p resen tation . ( g uid el ine b ra nd , usage spe c if ic at io ns l o g o . )
1 2
1 2
M ONTHS
• 01 Busin ess Card. (02 option s)
• L etter head.
• 01 En vel ope A 4, A 5.
• A dobe Il l ustrator fil e (*.ai) (ogirin al file , m arke tin g m ate rial prin tin g) .
000 VND
O P T I O N S
N O LI MI T S (within the agreement period)
ED I TS
PAC KAG E
0 3
PER I O D
0 5
ED I TS
15.000
VND
OPTI ON S
PAC KAG E
WA R R A N T Y
0 5
OP T I ON S
0 3
L I M ITS
PAC KAG E
ED ITI N G
0 3
FI NA L
O PT I O N S
FI NAL
LO G O
8.500
VND
P REMIUM
000
FI NA L
5.500
BU SI N E SS
000
M O N T HS
• 01 B u s i nes s Card. (02 opti ons) • 01 Envelo pe A4, A5. • Letter head. • Ado be Illu s trato r fi le ( *. ai ) (ogi r i nal fi le, mar keti ng mater i al pr i nti ng).
• PDF fil e (*.pdf) (ove rvie w f ile , ogirin al quality vie w, doc um e n ts prin tin g) .
• P DF fi le ( *. pdf) (over vi ew fi le, ogi r i nal qu ali ty vi ew, docu ments pr i nti ng).
• JPEG, PNG fil e (*.jpeg), (*.pn g) (fe ature file vie w on we bsite , of f ic e workin g, e tc .)
• J P EG, P NG fi le ( *. j peg), ( *. png) (featu r e fi le vi ew on websi te, offi ce wor ki ng, etc.)
• L ogo guidel in e presen tation . (guide lin e bran d, usage spe c ific ation s logo.)
• Lo go gu i deli ne pres entati o n. (gu i deli ne br and, u sage speci fi cati ons logo.)