Visual Awareness Portfolio

ANI A KANWAL N0499812 VI SUALAWARENESS F ASHI ONCOMMUNI CAT I ON&PROMOT I ON( L EVELONE) F ASH10105

CONT ENT

MOODBOARD

GI VENCHY

BRI EF-

Moodboar dT opi c:MyF avour i t eF as hi onBr and/Des i gner -Keycol ours chemes / s i gnat ur emot i f s -I dent i f i abl emoodorper s onal i t i es -Cons i deranyot hercul t ur al andcont ex t ual r ef er encesout s i de of-f as hi ons uchasl i t er at ur e,f i l m,mus i corpol i t i cs .

MOODBOARD REI S S

BRI EF-

-Res ear chyouri ndi vi dual br andands our cer el evanti mager y t hatr el at est ot hef ol l owi ng: t hedes i gnequat i onoft hebr and’ shandwr i t i ng,as s oci at edbr and col our s ,mot i f s ,i cons ,pat t er nandt ex t ur e,mat er i al sandmedi a, pr oduct ,communi cat i onpl at f or m( s )PL USi magest hatconvey t hebr and’ smood,andanyl i f es t yl eorcul t ur al r ef er encest hatt he br andas s oci at esi t s el fwi t h, -Yourf i nal moodboar dwi l l pr es ent10car ef ul l ycons i der ed i magest hatcl ear l yr epr es entyourbr and’ svi s ual i dent i t y.

BRANDPRES ENT AT I ON T EDBAKER

BRI EF-

( T hef i r s t4el ement saddr es sT heT henandT heNow) ABr andAnal ys i s-S how aconci s eunder s t andi ngoft hebr and, i t ’ spas tandpr es entcul t ur al r ef er ences .

-Vi s ual l ys ummar i s et hebr and,i ncl udi ngi magest hatconvey t hebr and’ svi s ual codesandmes s ages .

-Br andHandwr i t i ng -Br andPos i t i oni ng -Compet i t or sandCons umer s -Communi cat i onT ouchpoi nt s ( T hef i f t hel ementaddr es s esT heOt her ) -New Concept

BRANDZ I NE T OM F ORD

BRI EF-

S how aconci s eunder s t andi ngofachos enbr and,i t ’ spas tandpr es ent cul t ur al r ef er ences .

-Vi s ual l ys ummar i s et hebr and,i ncl udi ngi magest hatconveyt hebr and’ s vi s ual codesandmes s ages( i . e.ar t i s t i corcul t ur al r ef er encest hati ns pi r e t hebr andet c. .al ongs i dei magesofpr oductandcor por at ebr andi dent i t y.

New Concept -S ugges tanew concepti nwhi chyourbr andcoul dex pand–i . e.t hi s coul dbeas peci f i cnew pr oducti dea( br andex t ens i on) ,col l abor at i on, new packagi ngdes i gn,r et ai l concept ,adver t i s i ng,vi s ual mer chandi s i ng conceptet c.

BL OG

ht t p: / / www. ani akanwal . bl ogs pot . co. uk

MI S C.

PI NT ERES T