EXPERIENCE MANAGER TASK ANIKA MOLINA
P R O G R A M M I N G A N D E V E N T S B AC KG R O U N D My expertise lies in planning, developing, and executing a variety of successful events within various industries. With my ability to develop and implement logistical production plans, as well as my keen ability to build solid relationships with vendors and customers, I excel at maximizing event attendance and enhancing brand messaging. I possess the knowledge and experience that will allow me to contribute towards the success of Selina’s events/experiences. I have a wide network in Guatemala working in different industries, which has been a key element to excell in the events I have organized. I have learned how unpredictable this type of work can be and how important it is to be flexible and resourceful. I have excellent time management skills,priorization, and organization skills, which allows me to be able to think outside the box or find solutions to solve issues quickly even when working under pressure. I pay close attention to detail and I am able to handle multiple responsibilities efficiently.
E X P E R I E N C E A N D AC H I E V E M E N T S Guest Relations Specialist Booking.com April 2019 - Sept 2019 Amsterdam,Netherlands Responsible for improving customer response strategies, responding to inquiries, resolving customer complaints, and managing overall guest’s service functionality to propel business loyalty, productivity, and growth. Infomed and educated hotel partners on self service within Booking.com, and help them deliver the best experience possible to guests. Community Manager & Customer Service Representative Creative Fabrica Jan 2019 - March 2019 Amsterdam, Netherlands Responsible to engage with clients, promote brand messaging, and connect with potential clients to stimulate outstanding customer experiences and build a loyal client base to accelerate revenues. Sales and Shoe Manager Inditex Oct 2018 - Jan 2019 Amsterdam, Netherlands Responsible for all shoe inventory and stock control (Kalverstraat store). Proposed new procedures and storage layout ideas to maximize efficiency and productivity while advising customers. Marketing External Consultant (Project with Hult) Maybourne Hotel Group Sept 2017 - Dec 2017 London, United Kingdom Designed and developed a marketing strategy to engage with Millenials, analyzing hotel guest’s segmentation and profilying them to target the correct potential customer base. Developed a comprehensive list of most relevant features by analyzing direct customer feedback related to needs, service and satisfaction, which facilitated the formation of a unique marketing plan. Photographer and Social Media Hult International Business School Oct 2017 – Jan 2018 London, United Kingdom Responsible for photographic coverage of a wide variety of events, while communicating Hult’s values and growth mindset to a global student network, that provided me access to a truly international community with more than 160 nationalities. Marketing Manager Vibe Activewear June 2017 - Sept 2017 Guatemala, Guatemala Analyzed the Latin American market, and created the a marketing strategy to be able to expand the brand’s community. Responsible for creating lasting customer relationships and providing outstanding service. Conducted brand outreach through Social Media platforms, by exploiting my personal network of digital influencers in Guatemala city and internationally. Assistant Marketing Manager Habitat Jan 2017 - Sept 2017 Guatemala, Guatemala Created a successful marketing strategy that focused in brand awareness which improved its average monthly sales while developing relationships with Jägermeister, Gibson Gin, Skyy, Paseo Cayala and Empire Music Festival. Executed a wide variety of events, and assisted outbound calls, marketing events, public relations, customer communications, as well as administer campaign budgets and expenses, while maintaining positive relationships with suppliers. Marketing Graphic Designer (Internship) Geneva Business School May 2014 - Oct 2014 Barcelona, Spain Developed Geneva Business School’s website design and created designs, concepts and layouts for all marketing material including brochures, posters, catalogs and fliers.
H I G H L I G H T S O F M Y I N T E R N AT I O N A L C A R E E R
Guatemala, Guatemala International Baccalaureate English (level C1)
Lake Como, Italy Italian language certification CELI 4 (level C1).
Within these accomplishments, I have managed to: - Ensure a positive guest experience and high guest satisfaction specially in hotels and during travels.
Barcelona, Spain Bachelor in Graphic Design & Advertising. Graduated with honors.
Guatemala, Guatemala Designed and implemented a marketing plan to create brand awareness for Habitat; marketing, social media and event management.
London, United Kingdom Master’s Degree in International Business and a minor in Marketing. Worked and developed projects and events within my school’s global student network.
Amsterdam, Netherlands Learned how to deliver an exceptional service to guests and partners around the world. I had the opportunity to learn more about the hospitality and travel industry, lastest trends and insights.
- Worked in different industries, my latest experience being in the Service Industry (Hospitality, Travel and Tourism). - Traveling around Europe, America and South East Asia gave me the opportunity to embrace new cultures and experiences. - Working/studying in an international environment has resulted in learning new skills, knowledge and a broadened worldview which results useful to understand people from around the world while I continue to grow my global connections. - identifying client requirements, developing event-specific plans, securing venues and suppliers, and driving marketing efforts to maximize attendance and ensure guest satisfaction. - Building solid relationships through effective interpersonal, communication, and leadership skills; demonstrating exceptional networking, problem solving, and organization skills while excelling under pressure.
A MONTH OF WELLNESS & TRANSFORMATION
HEAL, RELEASE & CREATE REIKI WORKSHOP Learn how to facilitate your own healing evolution! Join the journey into the realm of Reiki and discover what tools and techniques are used during a Reiki session. AWAKEN THE SPIRIT FULL MOON WORKSHOP This workshop will allow you to understand and celebrate the beauty and power of the full moon whilst enjoying of a peaceful view and environment. The full moon helps release the negativity allowing a deeply transformative journey into our soul. EMPOWER THE POWERFUL SACRED CACAO CEREMONY Together we will call on Mother Cacao, channel lightlanguage, Alchemy, providing Quantum healing as we flow into a massive transformational breath-work session to expand you,realign you and shift your reality in powerful ways.
IN YOUR ELEMENT
WEEK PLAN
MON - MIND OVER MATTER TUE - AWAKEN YOUR MAGIC WED - ARISE FROM LOVE THU - ENERGY SPEAKS FRI - BE HERE NOW SAT - VIBE, RIDE & FLOW SUN - RETUNE, RESET AND RECHARGE
M O N D AY 7 AM - YOUR BREATH SHALL SET YOU FREE 9 AM - BOOST YOURSELF 5 PM - SUNSET SUP YOGA 8 PM - COSMIC OSMOSIS
M I N D OV E R M AT T E R 7 AM - Your Breath Shall Set You Free Breathwork and soundbath to connect to your body, mind and spirit through your breath. 9 AM - Boost Yourself Energy work and meditation with a view. 5 PM - Sunset Sup Yoga Beautiful yoga practice on a paddle board on the lake at sunset that will help you unwind and relax. 8 PM - Cosmic Osmosis Enter a cosmic journey through the healing resonance of multiple gongs, bells, singing bowls and chants.
T U E S D AY 7 AM - AWAKEN YOUR AUTHENTIC SELF 9 AM - SOUL CONTRACTS-LIFE LESSONS 5 PM - BECOME YOUR BEST SELF 8 PM - DANCING WITH THE STARS
A W A K E N YO U R M A G I C 7 AM - Awaken Your Authentic Self This workshop will help you recognize challenging patterns in your life and gain tools to change these patterns. 9 AM - Soul Contracts Life Lessons This workshop will help you gain clarity so you can feel more peaceful about what happens as you move through your life lessons. 5 PM - Become Your Best Self This workshop will help guide you through personality tests, identifying your purpose, make a 90 days plan and create a life vision board. 8 PM - Dancing with the Stars An incredible universe where the senses experience different sensations. Be ready to enjoy some tropical rhythms while gazing at the stars.
W E D N E S D AY 6 AM - KEEP CALM & RIDE ON 9 AM - CENTERING WITH SCENTS 5 PM - DIY ACAI BOWLS 8 PM - A NIGHT IN JAMAICA
A R I S E F RO M LOV E 6 AM - Keep Calm & Ride on Wake up and join us with a morning bicycle tour a long the lake and enjoy the sunrise with amazing views. 9 AM - Centering with Scents You will learn all about essential oils, how they work in aromatherapy and how to prepare and use aromatheraphy formulas safely, plus enjoy a massage after. 5 PM - DIY Acai Bowls Create your greatest masterpiece and energize yourself by eating a rainbow full of delicious and nutritious ingredients. 8 PM - A Night in Jamaica Enjoy the night while listening to some reggae beats,and some Rum Punch Specials.
T H U R S D AY 4 AM - SURREAL SUNRISE EXPERIENCE 9 AM - HEALING POWER OF CRYSTALS 5 PM - STEP INTO YOUR POWER 8 PM - CHILL & GRILL
E N E R GY S P E A K S 4 AM - Surreal Sunrise Experience @ Indian Nose Join us for an early hike to the Indian Nose, where you will have views over San Pedro, San Clara, San Pablo, Lake Atitlan, and San Pedro Volcano as the sun rises. 9 AM - Healing Power of Crystals Crystals have been known throughout history for their beauty and healing qualities. Join us for this workshop to learn more about how to choose and work with crystals to support your well-being. 5 PM - Step Into Your Power Join us for yoga and acupressure with an emphasis in emotional balancing. 8 PM - Chill & Grill Meet people and enjoy a grill by the lake while listening to live music.
F R I D AY 7 AM - HANDS ON COOKING CLASSES 9 AM - IT’S YOGI TIME 5 PM - WALKIN’ PANAJACHEL 8 PM - HAPPY HAPPY HOUR
ALL THE FEELS 8 AM - Hands On Cooking Classes From tortilla to a good guacamole, learn how to prepare a delicious traditional Guatemalan breakfast because it is important to start the day feeling well 10 AM - It’s Yogi Time Live better, stay fit and focus with our morning yoga spot! Our classes are suitable for both beginners and experienced yogis! 5 PM - Walkin’ Panajachel Join us in our adventure to walk around Panajachel while discovering markets, nice bars and restaurants. 8 PM - Happy Happy Hour Come and enjoy 2x1 of our delicious cocktails and fresh natural smoothies.
S A T U R D AY 7 AM - TRY YOUR HAND AT THE ART 9 AM - CANOPY TOUR AT ATITLAN’S NATURAL RESERVE 5 PM - SADDLE UP & YEE HAW! 8 PM - IT’S SHOWTIME
VIBE, RIDE & FLOW 9 AM - TRY YOUR HAND AT THE ART Learn about the hand-painted pottery tradition of Guatemala’s Kaqchikel people in San Antonio Palopó. 11 AM - Canopy Tour at Atitlan’s Natural Reserve This hike through the tree canopy of the Atitlan Reserve will give you a bird’s eye view of an exciting environment 5 PM - Saddle up & Yee Haw! Grab your boots and your cowboy hat, because we are riding up to El Miradorand enjoy some beautiful views. 8 PM - It’s Show Time Relax and enjoy some snacks while enjoying our outdoor movie night.
S U N D AY 9 AM - ROW ROW ROW YOUR BOAT 11 AM - SACRED MAYA CAVE CEREMONIES 5 PM -
BOOST YOURSELF
8 PM - VIVA LAS VEGANS
RETUNE, RESET & RECHARGE 9 AM - Row Row Row Your Boat Kayaking is a relaxing, amazing experience! The views are incredible and the calm waters of the lake in the mornings are perfect to start your day. 11 AM - Sacred Maya Cave Ceremonies Join us for some exciting village tours of San Juan, San Marcos, Santiago Atitlan, etc. 5 PM - Boost Yourself Energy work and meditation with a view. 8 PM - Viva Las Vegans! Enjoy a selection of vegan dinner options while enjoying stand up comedy.
POSITIONING SELINA AS A CULTURAL COMMUNITY LEADER
Art Ricky Lopez Photography http://rickylopezbruni.net/ Carmen Maldonado Photography https://carmen-maldonado-2vgs.squarespace.com/ Emiliano Manue http://www.emilianomanuel.com/ Eny Roland https://www.enyroland.com/index.php/es/biografia Community Impact Mayan Families https://www.mayanfamilies.org/ Pintando Santa Catarina Palopó https://pintandoelcambio.com/eng/ 4 Ocean https://4ocean.com/?fbclid=IwAR1LuREROsiZYSG3JiCyej_ zJ59NDOG1xe1t-8ipezfijwQBl5-8tZnMAW4 Amigos del Lago https://amigosatitlan.org/home/ Entrepreneurship Harris Whitbeck - CNN’s International Correspondent and activist https://www.facebook.com/Harris-Whitbeck-153113337992/ Virginia Bartolome - Professional surfer and swim apparel brand https://www.lookmagazine.com/2016/03/01/virginia-bartolomesurf-maternidad-y-el-valor-intrinseco-de-ser-mujer/ Chesley Smith - helps communities and helped saved Atitlan’s lake. https://www.unr.edu/nevada-today/news/2013/tahoe-helps-atitlan
Fashion Ix https://www.ix-style.com/ Trama https://tramatextiles.org/ Maria’s Bags https://mariasbag.com/ Food & Drink Saul E. Mendez https://saulemendez.com/gt/gastronomia/ El Mercadito de Lola https://www.facebook.com/elmercaditodelola/ Palo Santo restaurant https://www.facebook.com/VeronicaChavajayGonzalez/ Graphic & Visual Design Somos Maricarmen https://somosmaricarmen.studio Royale Studios https://royalestudios.com/ LGBTQ La Fanzine This is a project that brings together visual arts, photography and literature, as well as reflective texts on LGBTIQ aspects. https://www.lafanzine.com Fundacion Fernando Iturbide Founded in 1994 with the objective of developing actions to prevent HIV and STI infection in Guatemala. http://www.fernandoiturbide.org/
Literature Aida Toledo Currently one of the biggest names in Guatemalan literature, Toledo is known for her feminist writings in books such as Pezóculos. https://es.wikipedia.org/wiki/Aida_Toledo Carol Zardetto Known for scriptwriting and also worked as a diplomat and government minister. https://en.wikipedia.org/wiki/Carol_Zardetto Javier Payeras A big part of the Postwar Generation, Payeras is a poet, novelist and essayist. His last book was a collection of poems called Esta es la historia / Azul Cobalto, published in 2018. https://en.wikipedia.org/wiki/Javier_Payeras Music Gaby Moreno She became known to broader audiences in Latin America after recording a song with Ricardo Arjona in 2011, called “Fuiste Tú”. Nominated and won the Best New Artist for the Latin Grammy Awards https:/www.gaby-moreno.com/ Stephanie Zelaya Famous Guatemalan singer, interviewed in prestigious channels, such as CNN in Spanish, Univisión and Telemundo; entering the Latin American Hot Ranking in the renowned music channel “HTV. https://www.stephaniezelaya.com/ Alux Nahual Famous Guatemalan rock band with 13 full-length albums, and countless concerts, visiting the most renowned stages of Central America, Mexico and the United States. http://www.aluxnahual.com/
Museums Museo Ixchel Cultural history museum with a collection of traditional Guatemalan clothing, textiles & ceramics. https://museoixchel.org Choco Museo Artisanal chocolate factory which makes chocolate from organic Guatemalan cacao beans https://www.chocomuseo.com/antigua-la-fuente/ Film Aerial Photography- Vertigo https://instagram.com/vertigo502?igshid=1cenf3tdggw6a Supersize Films http://www.supersizefilms.com
Means I have a direct relationship with the people, organizations or places, which would make the partnership with Selina easier.