Pecha kucha Presentation

Page 1

Store Atmospherics:

How Is a Retail Store Designed For Success? Anita Boateng – BOA11323160 – a.boateng1@arts.ac.uk



Source: http://naturesperspective.com(2013)


Visual Colour Brightness Size Shapes Tempo

Aural Volume Pitch

Olfactory Scent Freshness

Source: McGoldrick (2002:459)


Source: http://www.bottin.it (N.D.), Spence (2014) and Donovan et al (1994)


Source: http://4.bp.blogspot.com (N.D.)


Source: www.circuslondonpr.com (2013), http://www.azariapr.co.uk (N.D.) http://www.caterlyst.com (N.D)


Source: http://www.sharingflorid a.com (2011)


Source: http://Dishoom.com(2012)


Source: Cherie City (2010)


Source: Time Out (2012)



Source: Wordpress (2012)


Source: Harboureast.com (N.D)


Source: Retail Week (2009)


Source: http://blog.ispira.com/ (N.D.)


Source: Wordpress.com (2013)


Source: wellfieldhigh.files.wordpress.com (2012)


Level of Retail Space Success = Appropriate and Interesting Atmospherics + Consumer’s Interests

Source: http://www.hdpaperwall.com/ (N.D.)


References Cherie City (2010) ‘Bombay Cafe Culture at Dishoom’ [Online]. Available at: http://cheriecity.co.uk/wp-content/uploads/2010/09/room.jpg (Accessed: 08 November 2014). Dishroom (2012) Nelson Carvalheiro Dishoom. Available at: http://www.dishoom.com/wp-content/uploads/2012/10/Nelson_Carvalheiro_Dishoom_3.jpg (Accessed: 08 November 2014). Donovan et al (1994) ‘Store Atmosphere and Purchasing Behavior’. Journal of Retailing, Vol. 70 (3): 283-294 Jansson-Boyd, C.V. (2010). Consumer Psychology. Maidenhead, Open University Press. McGoldrick, J.P. (2002) Retail Marketing. 2nd Edition. New York: McGraw-Hill Higher Education Nature’s Perspective Landscaping (2013) Children’s Garden. Available at: http://naturesperspective.com/blog/wp-content/uploads/2013/06/Childrens-garden.jpg (Accessed: 08 November 2014). Nespresso Boutique (2012) [Online Image] Available at: http://lovetodine.files.wordpress.com/2012/05/nespresso-manchester-boutique-3.jpg Accessed: 08 November 2014). Rainforest Café (2014) About Us. Available at: http://www.therainforestcafe.co.uk/ (Accessed: 08 November 2014). Retail Week (2009) ‘Anthropologie Opens its First European Store on Regents Street’ [Online]. Available at: http://www.retail-week.com/stores/anthropologie-opens-its-firsteuropean-store-on-regent-street/5007316.article (Accessed: 08 November 2014). Spence, C. (2014) ‘Store Atmospherics: A Multisensory Perspective’. Psychology and Marketing, Vol. 31 (7): 472-488. doi: 10.1002/mar.20709 Telegraph (2009) ‘The Beatles - Abbey Road, Pop CD of the week review’ [Online]. Available at: http://i.telegraph.co.uk/multimedia/archive/01475/Popweekbeatles_1475738c.jpg Assessed: 12 November 2014). Time Out (2012) ‘On the buses: alternative uses for old London routemasters’ [Online]. Available at: http://now-here-this.timeout.com/wp-content/uploads/2012/06/MM-WorldLondon-bus.jpg http://4.bp.blogspot.com/_v14QdWmuscU/TAkd4aqrlaI/AAAAAAAAAvU/RhgrnW1Drmw/s1600/Bali+760.jpg (N.D.) (Assessed: 13 November 2014). http://www.circuslondonpr.com/blog/wp-content/uploads/2013/10/rainforest-cafe-disney-1-12-c.jpg (2013) (Accessed: 08 November 2014). http://missbonnebonne.files.wordpress.com/2013/04/victorias-secret-bond-street.jpg (2013) (Accessed: 08 November 2014). http://www.azariapr.co.uk/files/7713/5539/2468/rainforest-cafe-3.jpg (N.D.) (Accessed: 08 November 2014). http://www.caterlyst.com/CaterLyst/Images/news/rain.jpg (N.D.) (Accessed: 08 November 2014). http://www.sharingflorida.com/wp-content/uploads/2011/11/DSC_0281-1.jpg (2011) (Accessed: 08 November 2014). http://imagene.youropi.com/jeff-more-winkel-londen-1(p:shop,14373)(c:0).JPG N.D.) (Accessed: 08 November 2014). http://farm3.static.flickr.com/2801/5831046345_6f9e995f5e.jpg (N.D.) (Accessed: 08 November 2014). https://c2.staticflickr.com/8/7187/6893976713_4afbcd0339_z.jpg (N.D.) (Accessed: 08 November 2014). http://blog.ispira.com/upload/f0/f033ab37c30201f73f142449d037028d/353c28b24bff81e0febb2a1b19824c95.jpg (N.D.) (Accessed: 08 November 2014). http://upload.wikimedia.org/wikipedia/en/thumb/f/f3/Whole_Foods_Market_logo.svg/1280px-Whole_Foods_Market_logo.svg.png (N.D.) (Assessed: 13 November 2014). http://upload.wikimedia.org/wikipedia/en/thumb/c/c5/Nandos_logo.svg/1280px-Nandos_logo.svg.png (N.D.) (Assessed: 13 November 2014). http://riverisland.scene7.com/is/image/RiverIsland/riverisland.logo?$PNG%20Alpha%20Transparency$ (N.D.) (Assessed: 13 November 2014). https://pbs.twimg.com/profile_images/459307898493861889/NIu3ISoY.jpeg (N.D.) (Assessed: 13 November 2014). http://hannahwintour.files.wordpress.com/2013/07/ted-baker-logo.jpg (N.D.) (Assessed: 13 November 2014). https://wiwt.s3.amazonaws.com/logos/logo-miss_selfridge.gif (N.D.) (Assessed: 13 November 2014). https://wiwt.s3.amazonaws.com/logos/logo-topshop.gif (N.D.) (Assessed: 13 November 2014). https://wellfieldhigh.files.wordpress.com/2012/05/fashion-show-logos.jpg (N.D.) (Assessed: 13 November 2014). http://www.hdpaperwall.com/wp-content/uploads/2013/10/476434_10151589089635600_762067212_o.jpg N.D.) (Assessed: 13 November 2014).

Thank You


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.