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1.1 Magazine design
Objective Design the magazine layout in the style of 1950s Harper’s Bazaar, specifically the work of famous art director Alexey Brodovitch. Role Creative and art director - I developed the concept, took the pictures, photoshopped the pictures, and designed the layout. Process Studied Brodovitch's work/ Develope concept/ Storyboraded photos and layouts/ Took photos/ Design the layout.
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1.2 CD design
Objective Design the whole CD package for a rock band, Muse. Role Creative and art director - I developed the concept, photoshopped the pictures, and designed the layout. Process Developed concept/ Storyboarded photos and layouts/ Photoshopped photographs/ Designed the layouts.
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Front page
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Designer/ Yi-ting Lee
Back page
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Inside pages
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1.3 Print ADS DESIGN
Objective Designed the postcards for kitchenware. Role Creative and art director - I came up with the concept, drew the sketches, took the pictures and designed the layouts. Process Brainstormed and generated ideas/ Developed concepts/ Drew sketches and roughs/ Took photographs/ Designed the layouts.
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Designer/ Yi-ting Lee
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Concept ideas for kitchenware
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Graphic log
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cookits
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Designer/ Yi-ting Lee
Get stylish with cooking.
kookits
2519 Robson 604-519-7788
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fondues/ crepe pans pepper mills/ salt shakers kitchen gadgets roasters/woks/french ovens knives/ cutlery bakeware/ cookware designer tableware
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M
ak ec ooking smoother with a be at
kookits
kitchen gadgets roasters/woks/french ovens pepper mills/ salt shakers knives/ cutlery bakeware/ cookware designer tableware fondues/ crepe
2519 Robson 604-519-7788
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in putt
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ss e l g
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i rt o ff
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kin o co
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pans
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1.4 Promotion package
Objective Designed the promotion package for Vancouver Asian Film Festival. Role Creative director - I came up with the concepts, drew the sketches , took the pictures, designed the layout, and made the whole package. Process Brainstormed and generated ideas/ Developed concepts/ Drew sketches and roughs/ Took photographs/ Designed the layout and package.
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Project/ PROMOTION PACKAGE
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VAFF VAFF
VAFF
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VAFF
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1.5 Logo design
Objective This is my school campaign (Simon Fraser University) for designing new logo of new email system call SFU connect. Role Graphic designer. Process Brainstormed ideas/ Sketched down concepts/ Defined fonts and icons for logo design/ Processed concepts in illustrator.
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1.7 identity and stationEry design
Objective This project is to design the visual identity and website for Blackbird and Finch, an intellectual property lawyer company whose target audience is entertainment industry. Our team made a proposal for them, which included competitor research, logo design, signage, stationery, and website. Role Graphic designer – I designed their logo, signage, and stationery. Process Brainstormed ideas/ Researched on client and client’s competitor/ Sketched down ideas for logo/ Finalized ideas for logo design/ Designed stationary and website/ Refined the visual identity and website/ Presented our proposal to client.
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Designer/ Yi-ting Lee
Bla ck bir d
Bla ck bir d
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B&F
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B&F
The inspiration of the logo comes from company’s name, Black bird and Finch. Since the identity of the logo is hip and contemporary, I designed this abstract shape. The logo looks like a bird that represents company’s image and it also symbolizes two holding hands which represent supporting their target audience with protection and care.
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Stationery design includes letterhead, envelope, business card, compliment slip, folder and pen. We used simple lines and shape for the stationery design. Office signage is made of glass with the logo print on it. I like to keep the stationary and signage design clean, simple, and consistent with the logo identity.
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Signage design
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Folder package
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letterhead, envelope, business card, compliment slip, and pen.
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Website design for computer
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Website design for mobile
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1.7 BRANDING DESIGN
Objective It is a project that we learned how to make our own product by using only $100 funds and we were allowed to promote our product a week and sell it in one day for profit. It is a teamworkbased project that our group decided to sell smoothies. We went to every steps of the design process to the point that we can actually sell our product. We designed our own logo, marketing plan, and came up with our own recipe of smoothies. Role Creative director - I designed the marketing plans, posters and sale booths Process Defined the user group and brand/ Researched on the user group/ Created the marketing plan/ Revised the ideas and plan from feedback/ Did the user testing for our product/ Promoted our product.
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+ smooth es
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Smooth es
First logo design of smoothies
Target Audience
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Final logo design of smoothies
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Promotion video for smoothies See the video at the following link: http://www.vimeo.com/16723461
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1.8 instruction manual DESIGN
Objective I was assigned to this project when I was working in the industrial design company as an intern. This project is to design the instruction manual for the lighting scene controller and lighting scene control panel. Role Creative and art director. Process Understood about the product first/ Discussed with product manager about the instruction steps and understood the requirements and expectations of this project/ Took pictures of instruction steps/ Drew the instruction manual with illustrator (first draft)/ Recieved the feedback from PM and refined the first draft/ Designed the second draft/ Confirmed the second draft with PM/ Designed the final instruction manual.
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Project/ INSTRUCTION MANUAL DESIGN
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Overall lighting scene control system diagram
Lighting Scene Control Panel Dimming circuit x8 Welcome
3.5" Color Touch TFT LCD Keyboard-like control panel Pre-set Scene Change On-screen Fine Tune
IR Receiver
RS-485
Designer/ Yi-ting Lee
Dry Contact Digital O
Dry Contact Digital In
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Switching Circuit x8
Dimming Light
Lighting fixtures ．Incandescent / Tungsten ．Electronic / Magnetic Low Voltage ．Fluorescent / PL Lamp (0-10V Dim Ballast) ．LED Lighting Bar ( Option DMX-512 PWM dimmer)
Device On/ Off Control
Fluorescent Fixture
Incandescent Fixture
Dry Contact Sensor Input
Incandescent Fixture
Sensor
Mechanical Switch
Mechanical Switch
Sensor
Card Key Holder
Roller / Roman Blind
Curtain
Aluminum / Wood
Output x 8
nput x 8
Dry Contact Output Control
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Projection Screen
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Designer/ Yi-ting Lee
Detailed lighting scene control panel instraction manual
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凸的面朝上 凸的面朝上
凸的面朝上 凸的面朝上
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Designer/ Yi-ting Lee
Detailed lighting scene controller instraction manual
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1.9 Visual Noise for illustration
Objective This project is to approach image with Adobe illustrator software through exploring a range of techniques with a focus upon abstract graphic communication. Role Graphic designer - I experienced with different techniques and composed this abstract concept. Process Experienced with different illustrator tool and techniques/ Researched some related sources/ Created a scratch pad/ Created an abstract concept/ Designed the layout and composition.
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Scratch pad of experienting with different illustrator techniques
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