Portfolio by Anjini V Dugal

PORTFOLIO ANJINI V DUGAL

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ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME

ANJINI V DUGAL +91 9540999668 anjinidugal9@gmail.com www.behance.net/anjnivdugal www.instagram.com/avd_9/

MA Contemporary Fashion Buying ISTITUTO MARANGONI, MILAN - ITALY 2017-2018 BA(Hons) Fashion Styling & Image Deisgn PEARL ACADEMY, NEW DELHI - INDIA 2013-2017 BA(Hons) Fashion Management NOTTINGHAM TRENT UNIVERSITY, UK 2016 - 4 Months - EXCHNAGE PROGRAM

STYLING "

It's It's a a beautiful beautiful thing thing when when a a career career and and a a passion passion come come together. together.

GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC GOTHIC

This Gothic themed editorial features bold expressions and edgy clothing. Lace, a popular trend in 2016 is the main influence of the shoot.

A combination of see through clothing with lace adds to the femininity and helps accentuate the curves.

OV ERCOAT In 2016, prime focus was given to outerwear.

Overcoats in all possible silhouettes and styles dominated the ramps by bringing a dose of drama and leaving a little for the imagination. .

PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS PLEATS

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PRODUCT SHOOT

A Japanese word meaning “circle”. It symbolizes the beauty in asymmetrical balance. With the imbalance in the male to female ratio, there is an urgent need to find an equilibrium and achieve Enso by breaking the existing gender norms in order to achieve gender equality. Even though most of the performing arts were started and dominated by men for a long time, yet there seems to be a major prejudice against men in the arts today. Some of the best artists in the performing arts industry are men but when we see someone amongst us we often label them as gay, feminine WHY?

ENSO BREAKING GENDER NORMS

GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES GENDERROLES

Do not accept men or women around you confirming to outdated ideals? Question it, stand up for what you feel is wrong. It’s time we all move away from societies’ rigid job descriptions set for us and stand up for what is right. A women’s ‘Job’ is definitely not only to look after the house while a man’s ‘job’ is not just to earn and provide. It’s high time we stand united against those being a menace to society by fuelling this prominent imbalance existing solely due to the prevalent gender stereotypes. It is only then that we can even think of achieving gender equality.

best project award

MARKETING

After doing a thorough research on ASOS we came to the conclusion that ASOS was losing out on their sales mainly due to the uncertainty of sizes amongst customers . Thus we came up with a solution that could help customers get over this confusion all they would have to do is choose their body shape and then could digitally see how the desired garment would look on them or a model of a similar body shape.

SWOT NEW LOOK SOURCING IN SRI LANKA

Good quality

Social media, weak promotion unorganised

More interactive and engaging campaigns

River Island, personal styling

New stock every 2 weeks In store Placement

Better store layout

Exclusive range updated with latest trends

Lack of in store promotion banners etc.

Student Discounts

Catering to everyone , plus size

Fast fashion, unavailability of sizes

Visual Merchandising

I R S WHY ? A K LAN

currently SOURCING ITS SWIMWEAR FROM China, Cambodia & Bulgaria. After doing a SWOT & PEST Analysis as well as conducting a comparison with its competitors had to suggest an appropriate alternate sourcing country.

Rouleau Strap

Micro Florals

RECOMMENDATION

FOR SS17 LINE

Stipes

Shortest shipping time to Europe, which takes less than 16 days

Top quality ethical fashion apparel trusted by the iconic global fashion brands.

Environmental, social and economic sustainability are highlights of the industry.

Vintage Suit

Pays fair wages to its workers while discouraging sweat shops and child labor in its businesses.

Sri Lanka also abides by the regulations of the World Trade Organization

Large workforce , English speaking. Panton,wgsm

Low labour costs

Low entry barriers

Crochet Triangle

Digital tropics

INDUSTRY

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STYLING INTERN : Anjini V Dugal

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MODEL : Rikee Chatterjee

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LEADING JEWELLRY BRAND IN INDIA RED CARPET COLLECTION CATILOGUE 2017

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TANISHQ

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STYLIST : Mohan Neelkantan