D OR E W AG IM
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Colophon body in Alegreya Sans, designed by Juan Pablo del Peral display in Minion Pro designed by Robert Slimbach document dimensions: 8� x 10�
D OR E W AG IM
ANKITA THAKUR M. DES. 2015 GRAPHIC DESIGN
This book documents my learning experience through the ‘Word and Image’ module, during my second semester at National Institute of Design, Ahmedabad.
COURSE BRIEF The module ‘Word and Image’took us through a rigorous process from decoding the design brief to visually twitching the final designs. The 2 week module included designing an identity and a book cover. During the course of identity design for the client, we looked for reasons to redesign or create an identity from scratch, the impact our decision would make on the audience, and whether the brand message has been sent across. The challenge with the book cover design lay in maintaining the suspense of the content while depicting the mood through type and color. Considerations like the functional usage and desk life of the book have to be taken care in order to take certain decisions about book binding and material.
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VISUAL IDENTITY The project was aimed upon designing a brand identity for Theatre Age, a Non-Government Organisation, which is dedicated towards transforming the lives of street children, into selfsufficient assets. TheatreAge teaches and engages the underprivileged children into various performing arts like drama, dance, and music to tap their vocational abilities.
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NURTURE TALENT ADOLESCENCE THEATRE GROWTH POSITIVITY SELF SUSTENANCE
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THE CLIENT THEATREAGE Our Mission To provide a platform to underprivileged and exploited slum children, for channelizing their youthful energy into constructive avenues, aimed at transforming them into enlightened and economically independent citizens; to prepare them to face the “real world� and enable them to walk parallel to the mainstream. Our Approach TheatreAge teaches and engages the underprivileged children into various performing arts like drama, dance, and music to tap their vocational abilities. Regular free classes are conducted by voluntary professionals to train children in these arts. The Once a child is ready to hit the hot iron, he/she is introduced to formal education in their respective fields of interest. The promising students are even admitted to government schools at the NGO’s expense. Thus helping him/her commence his/her journey as a responsible, respectable, and economically independent citizen. Our Methodology Theatre Age is a self-sustaining NGO. Income is generated by performing theatre and musical shows by children. Theatre Age also gets frequent donations from generous citizens and institutions, who have seen our work and vouch for its impact. 11
EXPLORATIONS: NURTURE, TALENT, ADOLESCENCE
1 The initial design reflects nurture and growth of the subject- the hand sheltering his own self, and another hand guiding him. The overall flow in the design leads one towards the top of the composition. Colors were not explored for this design.
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TheatreAge
TheatreAge LEARN. GROW. SOAR
TheatreAge THEATREAGE we discover. we nurture. we grow
THEATREAGE we discover. we nurture. we grow
THEATREAGE
THEATREAGE
2 In the second design, the hands are used as a metaphor for masks (symbolic of drama) signifying self sufficiency. The colors chosen are slightly desatured shades of red, yellow and blue, as basic colors a kid could recognize.
TheatreAge Narayan Shankar Co Founder +91 9888459855 narayan@theatreart.in
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3 Keeping the same concept, explorations were made using different materials (pencil, crayons). Black was chosen to resemble graphite, and orange to bring out the playful aspect of the group.
TheatreAge
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4 The final design is a typographic exploration where the masked kid is subtracted from the mass to form the initials of the group- TA Mostly tints were used against blue to bring out the drama aspect of the brand. When used against whites, the impact is softer. Pattern was generated out of the masked faces, depicting variety
THEATREAG E
little help from my friends
THEAT REAG E
T HEAT REAG E
THEAT REAG E
T HEAT REAG E
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THE AT R EAG E
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CLASSICS
BOOK COVER DESIGN The project covers the children’s classic by Lewis Carroll - Alice’s Adventures in Wonderland. Re-imagined as a modern day classic, the typeface and colors are kept minimal and clean.
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ALICE’S AD
IN WOND
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EXPLORATIONS Imagery was derived out of different concepts, majorly playing with the human scale (Alice’s) and elements from the story (mad Hatter’s tea party, the jungle) The final concept revolves around the plot of the story- Alice following Mr. Rabbit and entering into Wonderland. The rabbit hole - where it all started! ALICE'S ADVENTURES IN WONDERLAND Lewis Caroll
ALICE'S ADVENTURES IN WONDERLAND Lewis Caroll
LEWIS CARROLL CLASSICS
LEWIS CARROLL CLASSICS
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E’S ADVENTURE C I L A ONDERLAND W in
S
LEWIS CARROLL
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LEWIS CARROLL
SPINE
LEWIS CARROLL CLASSICS
typeface: ALEO BOLD pt size: 10 tracking: +25 #ffffff
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typeface: ALEO BOLD pt size: 24 #ffffff
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ALICE’S ADVENTURES WONDERLAND
typeface: ALEO BOLD pt size: 16 tracking: +50 #365d6c
BODY COPY typeface: ALEO pt size: 10 tracking: +25 leading: 12 #365d6c On an ordinary summer’s afternoon, Alice tumbles down a hole and an extraordinary adventure begins. In a strage world with even stranger characters, she meets a grinning cat and a rabbit with a pocketwatch, joins a mad tea party and plays croquet with the Queen! Lost in this fantasy land, Alice finds herself growing more and more curious by the minute.....
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LEWIS CARRO CLASSI
ALICE’S ADVENTURES
IN WONDERLAND ALICE’S ADVENTURES
TITLE typeface: ALEO BOLD pt size: 24
IN WONDERLAND
typeface: ALEO BOLD pt size: 29
LEWIS CARROLL
typeface: ALEO BOLD pt size: 10 tracking: +50
LEWIS CARROLL
COLORS
d57268
f6a795
365d6c 27
c1e4dc
DUST JACKET (back, spine and front) 1”
8.25”
5.44”
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5.44”
ENDPAPER (front and back)
8”
3mm bleed
5”
5” 29
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ACKNOWLEDGEMENTS I would like to express my gratitude towards Dr. Tridha Gajjar, who provided me her expertise guidance during the module, and my classmates (M. Des. GD’15) for their wonderful insights.
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