Big Data Transforming the Face of Hospitality Sector – A Concerted Alliance to Watch For “Competition makes us Faster, Collaboration makes us Better”. Doesn’t it work today for any kind of association between two or more technology stalwarts, who, in their own domains, are already doing wonders, but when collaborate, weave magic – unique & novel, beyond imagination, providing a big thunder boost to business efficacy. That exactly is the case with Big Data Solutions integrating itself in the Hospitality industry. As a business domain, hospitality has been capturing big bulk of information since a long time now, which has the ability to cull out highly intricate and useful information but has not been able to do so, because of lack of a solution that can match up to the data’s bulkiness. Even today, information is being accumulated in this industry but there are lesser attempts and opportunities to delve deeper and value add statistics and extract visually rich and potentially important information, which can surely be the key factors to an increasingly profitable and productive business. Big Data has come a long way, changing the way you think about everything. It has come at the right time to the right industry domain and has been creating a large number of prospects with different backgrounds. Because this sector offers a lot of base data, Big Data stands a great chance to prove its technical worthiness and thereby offer the best of results in terms of efficiency, business growth and ROI maximization.
How is Big Data’s Advanced Analytics Instrumental in Enhancing Hospitality and Customer Happiness? Big Data is holding the pulse of the new age data and its cutting-edge analytics have been playing a highly significant role in various industry domains, especially the hospitality sector, where the customer is given prime importance. Client’s Lifetime Worth & Expenditure Capacity With such a large variety of clients touching upon the hospitality sector, it isn’t feasible to understand and judge the lifetime worth of these clients, the extent up to which they would spend during their stay, their likes / dislikes and areas where their expenditure could be transferred as a good source of income. Big Data analytics acts as an ideal medium of extracting this information in the desired format at the right time and helps increase business to a large extent. There could be customers who are here for business and may come very frequently but would leave in a day or two. In contrast, there could be clients who, for leisure have no fixed timeline but at the same time, may not be your regular clientele in future. Big Data helps you distinctly analyze this and thereby, provide them with relevant and appropriate offers and schemes.