Retail Analytics with the Tiny Beacons & Big Data – Contrasting but Complementing The retail industry becomes a part of the digital revolution in more than one ways. After e-Commerce, Mobile Technologies and Big Data Analytics solutions it is indeed the Beacons which make a slow and steady entry into this domain. Relying heavily on this tiny sensor based device for proximity based marketing and generating actionable data, the Retail industry accepts the beacons into its fold seamlessly. Combining this little gadget’s capabilities to constantly capture data makes it an indispensable partner with Big Data & Analytics to revolutionize the Retail industry. Once again, it does take two different technologies to tango!
The Beacons Arrive Data analytics at consumer level proves to be a differentiator for retail business, as it provides valuable insights related to preferences and shopping patterns. In spite of technology advances, about 59% retailers have stated that limited know-how on consumer insights remains a problem area for them to target. Today, beacons development provide a significant breakthrough in the retail business with their ability to sense data continuously and passing it on to the data storages like Big Data. Grabbing attention & enticing patrons, they do much more than the obvious. Beacons – Digitizing Retail Spaces, In-store & Away