The retail industry becomes a part of the digital revolution in more than one ways. After e-Commerce, Mobile Technologies and Big Data Analytics solutions it is indeed the Beacons which make a slow and steady entry into this domain. Relying heavily on this tiny sensor based device for proximity based marketing and generating actionable data, the Retail industry accepts the beacons into its fold seamlessly.
Combining this little gadget’s capabilities to constantly capture data makes it an indispensable partner with Big Data & Analytics to revolutionize the Retail industry. Once again, it does take two different technologies to tango!
Get More at: http://blog.spec-india.com/retail-analytics-tiny-beacons-big-data-contrasting-complementing/
