The Digital Avatars of the Grocery Stores!! The Story Continues Unceasing!! Getting groceries done was nothing short of a nightmare till a few years ago. Ages ago it started with the visit to the stores, ordering the stuff over the counter, waiting for the store-keeper to pack it, bill it and end it. Then came the super markets where frantic searches for the stuff needed were made, asking about something that was needed to be known and finally off to the billing counter with the booty, hoping that all the discounts that were promised on each rack got displayed onto the bill as well. The queues were a nightmare in themselves; perpetual & unending. There was a complete generation of people yo-yoing between super markets & corner stores deliberating what was more important. Get better things or save time. User experience was unheard of those days. Suddenly the supermarkets lost their charm when online ordering became easy enough from wherever & whenever. Continuing for years like this, choosing stuff, choosing the payment options and very conveniently also selecting the delivery times, doing grocery online made house-holds hassle free and this was a big switch, or so we thought. And today again the super markets draw us with promising technology. Shoppers have had enough of on-line shopping, they need to go off-line sometimes and check out the real stuff!!! In-store experiences, omnichannel experiences & all sorts of contemporary user experiences powered by Beacons application solutions, mobile apps and online tactics lure them enough!
The Transformation Continues Of course the cult Amazon Go store in Seattle, opened up late last year has to be the most millennial approach to doing grocery. Most would die to get into such a store for sure! The digital transformations of the grocery stores is all about offering engaging user experiences to all. Driven by a powerful combination of technologies and niches the metamorphosis of how the Grocery ecosystem operates is intriguing.