ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN
COUNTDOWN TO IGNITION: CREATIVE VISITOR ENGAGEMENT STRATEGIES YOU CAN DO RIGHT NOW Katy Malone, Outreach & Education Manager Zuckerman Museum of Art at Kennesaw State University
! Ann-Laura Parks, CFRE Monsterful fundraising & Communications
WHAT IS VISITOR ENGAGEMENT?
What does visitor engagement mean for your organization? Photo: Zukerman Museum of Art/Emily Knight
WHAT IS VISITOR ENGAGEMENT?
What’s in it for your visitors? Opportunities to experience, participate, learn, and/or socialize? Photo: Exploratorium
WHAT IS VISITOR ENGAGEMENT?
Define what success looks like. Only implement strategies that move you closer to your goal. Photo: West Ottowa High School
INSPIRATION
Posted Notes
Zuckerman Museum of Art at KSU
Photos: Zuckerman Museum of Art
INSPIRATION
Public Installation
Freer | Sackler Gallery & Chiharu Shiota
Photos: Freer | Sackler Gallery
INSPIRATION
Scavenger Hunt
ArtPrize & Scavenger Hunt with Friends
Photos: Calvin College
INSPIRATION
Spy in the City
International Spy Museum
Photos: Destination DC, Bonnie Watch/SFGate, International Spy Museum
INSPIRATION
Culture Shock
North East Regional Museums Hub (UK)
INSPIRATION
Name That Zoom
Museum of Life and Science
INSPIRATION
The Field Museum
@SUEtheTrex
HOW TO LAUNCH YOUR OWN
s V ( S
Explore the Challenge Generate Ideas Develop Solutions Present Findings
EXPLORE THE CHALLENGE
s
•
What would you like to see happen with visitor engagement at your organization?
•
What are the barriers or challenges that keep you from doing that?
GENERATE IDEAS
V
•
Brainstorm ideas for engagement strategies.
•
Don’t be overly critical at this point.
•
Stretch your thinking to make new connections and combinations.
DEVELOP SOLUTIONS •
Now look at your ideas with a critical eye. How might you overcome the challenges that prevent you from developing your ideas?
•
After addressing the challenges, which of your ideas have the most potential for success?
(
PRESENT FINDINGS Tell us about
S
• Your
challenge
• Your
solution
ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN
Katy Malone
Outreach & Education Manager Zuckerman Museum of Art, Kennesaw State University w zuckerman.kennesaw.edu m kmalon31@kennesaw.edu
Ann-Laura Parks, CFRE
Monsterful Fundraising & Communications w www.BeMonsterful.com m alp@BeMonsterful.com t @BeMonsterful