PRISM Anna Bazarnaya | Portfolio
Copyright Š2011. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without express permission from Anna Bazarnaya.
Anna Bazarnaya Phone: 415 250 4727 E-mail: anna.bazarnaya@gmail.com Web: anna_bazarnaya.com Academy of Art University 79 New Montgomery, San Francisco, CA Executive Director of Graphic Design: Mary Scott Course: Senior Portfolio Instructor: Mary Scott Title of the book: Prism Typefaces: Din, Adobe Garamond Pro Software: Adobe Creative Suit CS5 Printer: Camera: Canon 30D, Nikon Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography Cover stock: Text stock: Printer: Bindary:
Table of contents: 01 | Sustainable company promotion 02 | Sustainable company promotion 03 | Sustainable company promotion 04 | Sustainable company promotion 05 | Sustainable company promotion 06 | Sustainable company promotion 07 | Sustainable company promotion 08 | Sustainable company promotion 09 | Sustainable company promotion 10 | Sustainable company promotion
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PRISM PRISM
Anna Bazarnaya | Portfolio
A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
PHOTOGRAPHY >
Graphic Design 2
Laura Milton
Wildlife Works
a) Brochure
Identity & Print
Anna Barzarnaya
b) Poster c) Postcards d) Retail labels
Until we stop harming all other living beings, we are still savages. – Thomas A. Edison
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISM
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISMPRISM
001
Anna Bazarnaya | Portfolio Anna Bazarnaya | Visual Design Portfolio
wildlife works C O N S U M E R P O W E R E D C O N S E R VAT I O N TM
02 | Sustainable company promotion
001
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio Anna Bazarnaya | Visual Design Portfolio
wildlife works C O N S U M E R P O W E R E D C O N S E R VAT I O N TM
02 | Sustainable company promotion
001
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Typography 3
Ariel Grey
Die NaturlichĂŤn
a) Booklet
Anna Barzarnaya
b) Poster c) Swatch cards
What is food to one, is to others bitter poison. OBJECTIVE >
– Lucretius
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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Anna Bazarnaya | Portfolio
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Packaging 3
Tom McNulty
Pet Meds
a) Logotype
Packaging
Anna Barzarnaya
b) Package design
A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
This package solution designed for the cost-effective and convenient disposal of used insulon syringes which is a bio hazardous waste. The cylinder shaped box has 12 individual sealed slots with syringes. After the syringe is used it can be placed back into the slot. When all the syringes were used, the container can be closed and securily sealed to be send using Disposal By Mail System.
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Packaging 3
Tom McNulty
Pet Meds
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Anna Bazarnaya | Portfolio
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P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Graphic Design 3
Laura Milton
The Horse
a) Booklet
Anna Barzarnaya
b) Poster c) DVD d) Postcards e) Tickets
The wagon rests in winter, the sleigh in summer, the horse never. – Yiddish proverb
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Graphic Design 3
Laura Milton
The Horse
a) Booklet
Anna Barzarnaya
b) Poster c) DVD d) Postcards e) Tickets
The wagon rests in winter, the sleigh in summer, the horse never. – Yiddish proverb
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Graphic Design 3
Laura Milton
The Horse
a) Booklet
Anna Barzarnaya
b) Poster c) DVD d) Postcards e) Tickets
The wagon rests in winter, the sleigh in summer, the horse never. – Yiddish proverb
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 3
Laura Milton
The Horse
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 3
Laura Milton
The Horse
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Graphic Design 3
Laura Milton
The Horse
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 3
Laura Milton
The Horse
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 3
Laura Milton
The Horse
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Anna Bazarnaya | Portfolio
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
TEAM MEMBERS >
Packaging 4
Michael Osborne
Costco
a) Logotypes
Packaging
Anna Bazarnaya
b) Package
Branding
Woorim Choi Kris Leigh
Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Packaging 4
Michael Osborne
Costco
A line of gourmet
A line of quality and hi-end
In-store cafe with fresh and
All-in-one car
hand crafted coffee.
kitchenware by Guy Savoy.
healthy snacks and drinks.
service station.
KEY ADJECTIVE:
KEY ADJECTIVE:
KEY ADJECTIVE:
KEY ADJECTIVE:
Authentic,
Elegant
Fresh
Full service
Sophisticated,
Quality
Quirky
Quality
Classic,
Sophisticated
Healthy
Speed
Intellectual
Contemporary
Affordable
Performance
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
Coffee bean bags
Knife set
Sandwiches
Motor oil (3 types)
Coffee bean jars
Set of pots
Salads
Car wax
Cappuccino Cups
Coocking utencils
Panini
Microfiber cloth
Biscotti
Tea cattle
Fat-free yogurt
Air freshener
Chocolate covered coffee beans
Salt and pepper mills
To-go containers
Tire shine
Milk chocolate mint crisps
Linen napkin
Shopping bag
Sponge
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Anna Bazarnaya | Portfolio
KEY ADJECTIVE: Simple, Transparent, Colorful, Varied, Effective, Clean, Bright, Friendly, Comfortable, Affortable. TARGET AUDIENCE: Age 25–50. People looking for quality products within affordable price range
FOOD
HOME DECOR
BATHROOM
HOME ESSENTIALS
GARDENING
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
Olive oil
Desk lamp
Shampoo
Laundry detergent
Gardening kit:
Spices (set of 6)
Alarm clock
Conditioner
Fabrique softener
Small trowel
Flour
Pillow
Liquid Hand Soap
Cleaning Spay
Large trowel
Pasta
Picture frames
Bath Sponge
Toilet paper
Weeder
Milk
Vase
Bar Soap
Desinfecting wipes
Garden fork
Toothpaste
Odor neutralizer
Seeds
Milk crate
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Packaging 4
Michael Osborne
Costco
OBJECTIVE >
Kirkland is Costco’s store brand, otherwise known in the retail industry as a “house brand” or “private label.” It is found exclusively at Costco’s website and Costco warehouses and is trademarked by the company. Costco introduced Kirkland in 1995. The idea was to identify categories in which a private label product could provide brand name quality at discounted prices.
SOLUTION >
Our design solution was based on the attempt to address and bring younger target audience to shop at Costco. We also concentrated on environmentally friendly, reusable and recyclable packaging. In Kirkland Food category we introduced “Reuse or Refill” program. A system of labels allows to easy remove them and use the container for the home needs. Containers may be refilled or recycled by Kirkland at any Costco store.
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Anna Bazarnaya | Portfolio
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Packaging 4
Michael Osborne
Costco
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
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Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Identity 2
Tom McNulty
City Bird Cab
a) Logotype
Anna Bazarnaya
b) Brand Book c) Stationery d) Logo Applications
The first thing that strikes a visitor to Paris is a taxi. – Fred Allen
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Anna Bazarnaya | Portfolio
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P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
002
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Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
x
x
x
x
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x
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P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
002
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Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
002
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Anna Bazarnaya | Portfolio
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P RO J E C T >
Identity 2
Tom McNulty
City Bird Cab
0 826 100 100
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Identity 2
Tom McNulty
City Bird Cab
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Anna Bazarnaya | Portfolio
0 826 100 100
vapor distilled water + electrolytes
003
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COurSE >
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COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Packaging 3
Tom McNulty
Burton Lamp
a) Lamp
Packaging
Charlie Ma
b) Package
Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
003
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Anna Bazarnaya | Portfolio
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Packaging 3
Tom McNulty
Burton Lamp
a) Lamp
Packaging
Charlie Ma
b) Package
Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
003
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Anna Bazarnaya | Portfolio
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Packaging 3
Tom McNulty
Burton Lamp
a) Lamp
Packaging
Charlie Ma
b) Package
Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
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PRISM
Anna Bazarnaya | Portfolio
4.35” 80O
3.8”
20”
0.25”
20”
3.8”
10.6”
10.6”
3.8” light bulb holder
light bulb holder
3.8”
4.35”
3.8”
3.8” 2”
One of four panels (side view)
One of four panels (front view)
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
PHOTOGRAPHY >
Identity 1
Allen Gaorian
Campeche
a) Logotype
Anna Bazarnaya
b) Brand Book c) Stationery d) Logo Applications e) Website f) Posters g) Postcards
A house may draw visitors, but it is the possessor alone that can detain them. – Charles Caleb Colton
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
7x 4x
8x
x
002
PRISM
7x
2x
7x
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
THE HEART OF YUCATAN
THE HEART OF YUCATAN
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COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
México
México
Fold here
México
México
CMYK
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
México
México
México
México
© 2009 MXPS
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COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
003
002
PRISM
Anna Bazarnaya | Portfolio
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Fun twist
Various
Packaging
Various
Just play. Have fun. Enjoy the game.
OBJECTIVE >
– Michael Jordan
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
003
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Logotypes
Logotypes
Anna Bazarnaya
God has given you one face and you make yourselves another. – William Shakespeare
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Logotypes
Logotypes
Anna Bazarnaya
God has given you one face and you make yourselves another. – William Shakespeare
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Logotypes
Logotypes
Anna Bazarnaya
God has given you one face and you make yourselves another. – William Shakespeare
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
003
002
PRISM
Anna Bazarnaya | Portfolio
I want to thank my: INSTRUCTORS >
Mary Scott, Tom McNulty, Michael Osborne, Laura Milton, Christine George, Ariel Grey, Renee D’Arcy, Coco Choei, Megumi Keyama, Allen Gaoiran, John Dobson, Julia Brown,
F A M Y LY >
My loving mom Olga Bazarnaya and step father Rich Piellisch, my boyfriend Peter Polinsky and my dog Kim.
FRIENDS >
Dmitriy Salnikov, Lenka Morozova, Pavel Kuryanov, Graf Arakcheev, Dashka Belyaeva, Olga Loshadkina, Konstantin Abrosimov, Dima Efimov, Lukich (Luka Stolyarov), Max Pugach, Fedtsov & Sharapova, Misha Dread, Rose & Charlie Ma, Klara Silva, Konstantine Pagalos, Max Tourin, Leon Brauer.
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