PRISM PORTFOLIO of Anna Bazarnaya
Copyright Š2011 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of Anna Bazarnaya.
Anna Bazarnaya Phone: 415 250 4727 E-mail: anna.bazarnaya@gmail.com Web: anna_bazarnaya.com Academy of Art University 79 New Montgomery, San Francisco, CA Department director: Mary Scott Course: Senior Portfolio Instructor: Mary Scott Cover stock: Text stock: Printer: Bindary: Typefaces: Din, Adobe Garamond Pro Software: Adobe Creative Suit CS5 Printer: Camera: Canon 30D, Nikon
Table of contents:
Photography: Anna Bazarnaya, Leon Brauer 01 | Sustainable company promotion 02 | Sustainable company promotion 03 | Sustainable company promotion 04 | Sustainable company promotion 05 | Sustainable company promotion 06 | Sustainable company promotion 07 | Sustainable company promotion 08 | Sustainable company promotion 09 | Sustainable company promotion 10 | Sustainable company promotion
Copyright Š2011 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without express permission from Anna Bazarnaya.
Anna Bazarnaya Phone: 415 250 4727 E-mail: anna.bazarnaya@gmail.com Web: anna_bazarnaya.com Academy of Art University 79 New Montgomery, San Francisco, CA Executive Director of Graphic Design: Mary Scott Coarse: Senior Portfolio Instructor: Mary Scott Title of the book: Prism Typefaces: Din, Adobe Garamond Pro Software: Adobe Creative Suit CS5 Printer: Camera: Canon 30D, Nikon Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography Cover stock: Text stock: Printer: Bindary:
Table of contents: 01 | Sustainable company promotion 02 | Sustainable company promotion 03 | Sustainable company promotion 04 | Sustainable company promotion 05 | Sustainable company promotion 06 | Sustainable company promotion 07 | Sustainable company promotion 08 | Sustainable company promotion 09 | Sustainable company promotion 10 | Sustainable company promotion
A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
PHOTOGRAPHY >
Graphic Design 2
Laura Milton
Wildlife Works
a) Brochure
Identity & Print
Anna Barzarnaya
b) Poster c) Postcards d) Retail labels
Until we stop harming all other living beings, we are still savages. – Thomas A. Edison
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Anna Bazarnaya | Portfolio
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P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISM
Anna Bazarnaya | Portfolio
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P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
002
PRISM
003
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISM
Anna Bazarnaya | Portfolio
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P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISM
Anna Bazarnaya | Portfolio
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P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
wildlife works C ONSU M ER P OW ER ED C ONSER VAT I ON T M
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001
PRISMPRISM
Anna Bazarnaya | Portfolio Anna Bazarnaya | Visual Design Portfolio
02 | Sustainable company promotion
001
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P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Graphic Design 2
Laura Milton
Wildlife Works
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INSTRUCTOR >
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COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Typography 3
Ariel Grey
Die NaturlichĂŤn
a) Booklet
Anna Barzarnaya
b) Poster c) Swatch cards
What is food to one, is to others bitter poison. OBJECTIVE >
– Lucretius
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Anna Bazarnaya | Portfolio
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P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Typography 3
Ariel Grey
Die NaturlichĂŤn
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P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Packaging 3
Tom McNulty
Pet Meds
a) Logotype
Packaging
Anna Barzarnaya
b) Package design
A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
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P RO J E C T >
Packaging 3
Tom McNulty
Pet Meds
This package solution designed for the cost-effective and convenient disposal of used insulon syringes which is a bio hazardous waste. The cylinder shaped box has 12 individual sealed slots with syringes. After the syringe is used it can be placed back into the slot. When all the syringes were used, the container can be closed and securily sealed to be send using Disposal By Mail System.
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Packaging 3
Tom McNulty
Pet Meds
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COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Graphic Design 3
Laura Milton
The Horse
a) Booklet
Anna Barzarnaya
b) Poster c) DVD d) Postcards e) Tickets
The wagon rests in winter, the sleigh in summer, the horse never. – Yiddish proverb
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
TEAM MEMBERS >
Packaging 4
Michael Osborne
Costco
a) Logotypes
Packaging
Anna Bazarnaya
b) Package
Branding
Woorim Choi Kris Leigh
Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
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PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
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P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 4
Michael Osborne
Costco
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Identity 2
Tom McNulty
City Bird Cab
a) Logotype
Anna Bazarnaya
b) Brand Book c) Stationery d) Logo Applications
The first thing that strikes a visitor to Paris is a taxi. – Fred Allen
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Packaging 3
Tom McNulty
Burton Lamp
a) Lamp
Packaging
Charlie Ma
b) Package
Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
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PRISM
Anna Bazarnaya | Portfolio
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
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Packaging 3
Tom McNulty
Burton Lamp
4.35” 80O
3.8”
20”
0.25”
20”
3.8”
10.6”
10.6”
3.8” light bulb holder
light bulb holder
3.8”
4.35”
3.8”
3.8” 2”
One of four panels (side view)
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Anna Bazarnaya | Portfolio
One of four panels (front view)
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INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
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PRISM
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Packaging 3
Tom McNulty
Burton Lamp
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COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
PHOTOGRAPHY >
Identity 1
Allen Gaorian
Campeche
a) Logotype
Anna Bazarnaya
b) Brand Book c) Stationery d) Logo Applications e) Website f) Posters g) Postcards
A house may draw visitors, but it is the possessor alone that can detain them. – Charles Caleb Colton
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
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INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
C
002
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C
003
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P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
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P RO J E C T >
Identity 1
Allen Gaorian
Campeche
7x 4x
8x
x
002
PRISM
7x
2x
7x
Anna Bazarnaya | Portfolio
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P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
002
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INSTRUCTOR >
P RO J E C T >
Identity 1
Allen Gaorian
Campeche
THE HEART OF YUCATAN
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THE HEART OF YUCATAN
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P RO J E C T >
Identity 1
Allen Gaorian
Campeche
México
México
Fold here
México
México
CMYK
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Anna Bazarnaya | Portfolio
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
México
México
México
México
© 2009 MXPS
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COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Fun twist
Various
Packaging
Various
Just play. Have fun. Enjoy the game.
OBJECTIVE >
– Michael Jordan
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Logotypes
Logotypes
Anna Bazarnaya
God has given you one face and you make yourselves another. – William Shakespeare
OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
003
COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
Anna Bazarnaya | Portfolio
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COurSE >
INSTRUCTOR >
P RO J E C T >
Various
Various
Logotypes
002
PRISM
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Special thanks to: OBJECTIVE >
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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PRISM
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