PRISM Anna Bazarnaya | Portfolio
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Student: Anna Bazarnaya Phone: 415 250 4727 E-mail: anna.bazarnaya@gmail.com Web: annabazarnaya.com School: Academy of Art University, School Of Graphic Design 79 New Montgomery, San Francisco, CA Executive Director of Graphic Design: Mary Scott Course: Senior Portfolio Instructor: Mary Scott Title of the book: Prism Typefaces: Din, Adobe Garamond Pro Software: Adobe Creative Suit CS5 Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography Camera: Canon D30, Nikon D700 Cover stock: Pacesetter Digital Satin Board 300 gsm Text stock: Pacesetter Digital Satin Text 80 gsm Printer: Rapid (Indigo Digital Printing) 836 Harrison St, San Francisco, CA 94107 415 957 5840 Bookbindary: Taurus 2736 16th St. San Francisco, CA 94103 415 671 2233 Copyright Š2011. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without express permission from Anna Bazarnaya.
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Table of contents: 01 | Wildlife Works
p. 006
02 | Die NaturlichĂŤn
p. 024
03 | Pet Meds
p. 036
04 | The Horse
p. 052
05 | Costco
p. 064
06 | City Bird Cab
p. 114
07 | Burton Lamp
p. 126
08 | Campeche
p. 142
09 | Fun
p. 162
10 | Logotypes
p. 174
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A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key CONCEPT >
In optics, a prism is a transparent optical element with flat, polished surfaces that refract light. In a universally familiar diagram, white light enters a prism and is broken into a rainbow of colors. This image to me is a metaphor of my role as a designer. Each problem that I need to solve is like a beam of light, a flow of information. This information can be extracted from the stream through careful research. The prism represents the sum of my cultural background, references, education, language, life experience, and emotions – everything that takes part in the processing of a problem and eventually shapes the solution. After the “white light” of a task that I need to solve goes through the “polished surfaces” of my mind it bursts into the colors of the final design. That is why I called my book “Prism”.
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Graphic Design 2
Laura Milton
Wildlife Works
a) Brochure
Identity & Print
Anna Barzarnaya
b) Poster c) Postcards d) Retail labels
Until we stop harming all other living beings, we are still savages. – Thomas A. Edison
OBJECTIVE >
Design the identity, promotional book, poster and postcards for a non-profit company or organization that benefits people or environment.
SOLUTION >
Create a new identity for a company called WildlifeWorks, whose mission is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation. The main design concept is to combine images representing human civilization with those from the natural world in a contrasting but balanced way, which can be described as “Bring some wild to your life”.
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Laura Milton
Wildlife Works
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Wildlife Works
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Wildlife Works
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Wildlife Works
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Wildlife Works
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wildlife works C O N S U M E R P O W E R E D C O N S E R VAT I O N TM
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Wildlife Works
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Wildlife Works
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Typography 3
Ariel Grey
Die NaturlichĂŤn
a) Booklet
Anna Barzarnaya
b) Poster c) Swatch cards
What is food to one, is to others bitter poison. OBJECTIVE >
– Lucretius
Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.
SOLUTION >
Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.
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Ariel Grey
Die NaturlichĂŤn
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Ariel Grey
Die NaturlichĂŤn
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Ariel Grey
Die NaturlichĂŤn
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Ariel Grey
Die NaturlichĂŤn
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Ariel Grey
Die NaturlichĂŤn
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Packaging 3
Tom McNulty
Pet Meds
a) Logotype
Packaging
Anna Barzarnaya
b) Package design
A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings
OBJECTIVE >
Choose a pharmaceutical company and redesign existing logoand packaging. Come up with interesting conceptual solutions in design and structures of new packages.
SOLUTION >
Redesign 1-800-PetMeds and create their new house brand of various medications for dogs. The multifaceted shape of the new logotype represents the complexity of animal health issues and sophisticated scientific methods for providing the best possible treatment. Showing various dog breeds as origami figures allows me to avoid literal, photographic imagery and introduces a certain level of abstraction in distinguishing individual products.These schematic drawings prevent the package from appealing to only owners of dogs of a certain specific breed and make it appealing to a wider group of consumers.
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Pet Meds
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Pet Meds
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Tom McNulty
Pet Meds
This package solution designed for the cost-effective and convenient disposal of used insulon syringes which is a bio hazardous waste. The cylinder shaped box has 12 individual sealed slots with syringes. After the syringe is used it can be placed back into the slot. When all the syringes were used, the container can be closed and securily sealed to be send using Disposal By Mail System.
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Graphic Design 3
Laura Milton
The Horse
a) Booklet
Anna Barzarnaya
b) Poster c) DVD d) Postcards e) Tickets
The wagon rests in winter, the sleigh in summer, the horse never. – Yiddish proverb
OBJECTIVE >
Create a series of promotional, supportive and gift items for an existing or imaginary museum exhibition.
SOLUTION >
Advertise “The Horse” exhibition at the American Museum of Natural History in New York. As a comprehensive exhibition on the enduring bond between horses and humanity. It explores early interactions between horses humans and shows how horses have, over time, influenced civilization, including major changes in warfare, trade, transportation, agriculture, sports, and many other aspects of human life. My approach was to tell the story of how humans and horses shaped each other’s world using hand-made illustrations, text and infographics. Some emphasis was given to the problem of horse abuse by humans through centuries.
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The Horse
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The Horse
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The Horse
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The Horse
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Packaging 4
Michael Osborne
Costco
a) Logotypes
Packaging
Anna Bazarnaya
b) Package
Branding
Woorim Choi Kris Leigh
Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek
OBJECTIVE >
Create new identity and packaging for Costco, the largest membership warehouse club chain in the United States. In this collaborative project a team of designers has to work with two branding strategies: “branded house” and “house of brands”.
SOLUTION >
The main focus of the team was on reaching out to a younger target group of prospective Costco shoppers. New packaging design and structures place a strong emphasis on sustainability, introducing a new strategy of refillable and reusable containers. The team added new brands, named and created identities for a line of hi-end kitchenware, gourmet coffee, in-store café that specializes in healthy snacks and a one-stop car service that also sells the products that they use.
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Michael Osborne
Costco
A line of gourmet
A line of quality and hi-end
In-store cafe with fresh and
All-in-one car
hand crafted coffee.
kitchenware by Guy Savoy.
healthy snacks and drinks.
service station.
KEY ADJECTIVE:
KEY ADJECTIVE:
KEY ADJECTIVE:
KEY ADJECTIVE:
Authentic,
Elegant
Fresh
Full service
Sophisticated,
Quality
Quirky
Quality
Classic,
Sophisticated
Healthy
Speed
Intellectual
Contemporary
Affordable
Performance
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
Coffee bean bags
Knife set
Sandwiches
Motor oil (3 types)
Coffee bean jars
Set of pots
Salads
Car wax
Cappuccino Cups
Coocking utencils
Panini
Microfiber cloth
Biscotti
Tea cattle
Fat-free yogurt
Air freshener
Chocolate covered coffee beans
Salt and pepper mills
To-go containers
Tire shine
Milk chocolate mint crisps
Linen napkin
Shopping bag
Sponge
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KEY ADJECTIVE: Simple, Transparent, Colorful, Varied, Effective, Clean, Bright, Friendly, Comfortable, Affortable. TARGET AUDIENCE: Age 25–50. People looking for quality products within affordable price range
FOOD
HOME DECOR
BATHROOM
HOME ESSENTIALS
GARDENING
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
PRODUCT LIST:
Olive oil
Desk lamp
Shampoo
Laundry detergent
Gardening kit:
Spices (set of 6)
Alarm clock
Conditioner
Fabrique softener
Small trowel
Flour
Pillow
Liquid Hand Soap
Cleaning Spay
Large trowel
Pasta
Picture frames
Bath Sponge
Toilet paper
Weeder
Milk
Vase
Bar Soap
Desinfecting wipes
Garden fork
Toothpaste
Odor neutralizer
Seeds
Milk crate
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Packaging 4
Michael Osborne
Costco
OBJECTIVE >
Kirkland is Costco’s store brand, otherwise known in the retail industry as a “house brand” or “private label.” It is found exclusively at Costco’s website and Costco warehouses and is trademarked by the company. Costco introduced Kirkland in 1995. The idea was to identify categories, in which a private label product could provide brand name quality at discounted prices.
SOLUTION >
The team’s design solution was based on an attempt to address and bring younger target audience to shop at Costco. Team also concentrated on environmentally friendly, reusable and recyclable packaging. In Kirkland Food category, the team introduced “Reuse or Refill” program. A system of labels that are easily removable allows using the containers for household needs. Containers may also be refilled or recycled by Kirkland at any Costco store.
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Costco
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Costco
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Michael Osborne
Costco
OBJECTIVE >
The team created a line of handcrafted coffee from reserve collection with a bold and provocative name. Target audience includes gourmet coffee lovers who don’t mind paying money for elite blends from around the world.
SOLUTION >
The team came up with a combination of matte black color of the package with letter pressed color-coded labels. The soft textured handmade paper of the labels and muted, but strong colors are used to create a sense of refinement and individuality
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Costco
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Costco
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Michael Osborne
Costco
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OBJECTIVE >
The team created a line of elite expensive kitchenware that allows bringing unique and unforgettable cooking experience to Costco customers. The brand is called after Guy Savoy, one of France’s most revered & award-winning chefs.
SOLUTION >
Each package has a testimonial and a signature of the famous chef. Rich and elegant “aubergine” color is combined with silver foil stamped details and bold, carefully cropped black-and-white photography of the product.
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Michael Osborne
Costco
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Costco
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Identity 2
Tom McNulty
City Bird Cab
a) Logotype
Anna Bazarnaya
b) Brand Book c) Stationery d) Logo Applications
The first thing that strikes a visitor to Paris is a taxi. – Fred Allen
OBJECTIVE >
Choose a cab company, redesign the existing brand identity. Create a brand standard guide and a system of logo applications that will make the chosen brand successful and memorable.
SOLUTION >
Create a new identity for a scooter-taxi company CityBird operating in Paris. New logotype and slogan “Fly through traffic” highlight the company’s unique selling points: the usage of scooter as a vehicle to avoid been stuck in traffic and the guarantee of delivering the client safe and on-time to the point of destination. The company’s new colors are bright and vivid. Along with the logo, they are easily recognizable on scooters, helmets, uniform and promotional items.
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Identity 2
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City Bird Cab
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City Bird Cab
x
x
x
x
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City Bird Cab
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City Bird Cab
0 826 100 100
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0 826 100 100 vapor distilled water + electrolytes
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Packaging 3
Tom McNulty
Burton Lamp
a) Lamp
Packaging
Charlie Ma
b) Package
Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry
OBJECTIVE >
Choose a company. Design and manufacture a lamp for a company of your choice. The company should specialize on other products than lamps, so it can become an extension of their product line or be used as a promotional item. Create packaging and logo to showcase the brand.
SOLUTION >
Design a lamp for Burton, a worldwide leader in manufacturing of snowboards, boots, bindings, outerwear, goggles and protection gear. This project allowed me to learn more about the company’s history, mission statement, graphic and verbal language, as well as to research and understand the lifestyle and needs of the target audience – young dedicated snowboarders. The solution is inspired by Burton’s graphic style and the brand’s traditional use of cartoon-like characters in snowboard designs. Graphics & characters for the lamp were created in collaboration with an illustrator. They take their inspiration from winter folklore heroes weaved into mountain outlines forming a continuous decoration of the four panels of the lamp. The shape of the panels mimics the shape of a snowboard.
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Burton Lamp
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Burton Lamp
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4.35” 80O
3.8”
20”
0.25”
20”
3.8”
10.6”
10.6”
3.8” light bulb holder
light bulb holder
3.8”
4.35”
3.8”
3.8” 2”
One of four panels (side view)
One of four panels (front view)
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Burton Lamp
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Identity 1
Allen Gaorian
Campeche
a) Logotype
Anna Bazarnaya
b) Brand Book c) Stationery d) Logo Applications e) Website f) Posters g) Postcards
A house may draw visitors, but it is the possessor alone that can detain them. – Charles Caleb Colton
OBJECTIVE >
Design a new identity for a city, state or country. Create a system that stays recognizable in various possible applications, from business stationery to street signs and 3-D environment.
SOLUTION >
Create an identity for Campeche, the capital of the Mexican state of Campeche, which would convey the unique image of the city, from the hospitality of its people to the multicultural interactions that characterize its history. A new typeface was created to solve this purpose. Geometric shapes commonly used in traditional Mayan bas-reliefs and weavings inspired the shapes of the letters. The typeface was used in construction of the logotype and icons.
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Identity 1
Allen Gaorian
Campeche
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Campeche
7x 4x
8x
x
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Allen Gaorian
Campeche
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Allen Gaorian
Campeche
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THE HEART OF YUCATAN
THE HEART OF YUCATAN
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Identity 1
Allen Gaorian
Campeche
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México
México
Fold here
México
México
CMYK
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
3.50 3.50 pesos
pesos
México
México
México
México
© 2009 MXPS
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Identity 1
Allen Gaorian
Campeche
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COMPONENTS >
C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Fun
Various
Packaging
Various
Just play. Have fun. Enjoy the game.
OBJECTIVE >
– Michael Jordan
Create an unusual, original conceptual solution to the given problem. Designer has the freedom to work on any topic and in any style of his/her choice to create interesting, appealing concepts.
SOLUTION >
Come up with fun, unexpected solutions for common tasks. Choose a proper company that can be associated with or sell items designed to be entertaining, such as SFMOMA, Parliament or Pantone.
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Packaging 2
Christine George
First Aid Kit
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Packaging 2
Christine George
First Aid Kit
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Print 1
Megumi Keyama
Pantone Posters
260
160
350
60˝ 2˝
1
balloon pump
60˝
50˝ 1˝
3˝
CHOOSE STYLE: First of all, choose the type of balloon you want to use. The most
2
CHOOSE METHOD:These balloons are very hard to blow up with your mouth in the
common balloon for twisting is a called a 260. This is probably what you'll find in your
correct way. Just like blowing a trumpet, you have to be careful to hold in your cheeks
local party store under the names of 'animal', 'sculpting', or 'twisty' balloons. When
(you shouldn't let them fill up and become overly round)It's much easier, and safer, to
inflated fully, a 260 is approximately 2 inches in diameter and 60 inches long. Like-
use a hand pump. Some pumps are made just for inflating balloons. Beginners often
wise, if you find a 160 or 350 those balloons will be 1 inch x 60 inches or 3 inches x 50
use bicycle pumps or basketball pumps to get started.
inches, respectively.
3
CHECK THE PERSONALITY:
Coco Coco is highly intelligent and very trainable. She is pleasant, happy and full of energy. She loves to be around people and hates to stay alone. Any effort the owner puts into training and socialization will be well rewarded. She is demanding, delightful, clever and will amuse and entertain the owner wherever he/she takes here. She has a tendency to dominate if was spoiled as a puppy. Likes to bark and can be very noisy. She is very dedicated to the owner and can be jelaous to other pets.
4
CHECK THESE FEATURES, TO DECIDE IF COCO IS A RIGHT FRIEND FOR YOU: • Fits in your purse, very lightweight. • Loves girl’s nights out. • Goes crazy from shopping. • Prefers a Lean Cousine. • Loves to wear parfume. • Water proof. • Manicure and make-up resistant. • Loves treats and presents. • Loves sparling accessoires. • Available in hundreds of colors to match your outfit.
5
FOLLOW THE INSTRUCTIONS AND ENJOY YOUR NEW FRIEND:
INFLATE A FRIEND PANTONE® HELIUM
The selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Pantone ® Helium an exclusive line of unique colors especially created to use on balloons. Choose from hundreds of vibrant colors. Make the world brighter.
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260
160
350
260
50˝ 1˝
160
350
60˝
3˝
CHOOSE STYLE: First of all, choose the type of balloon you want to use. The most
60˝ 2˝
2
CHOOSE METHOD:These balloons are very hard to blow up with your mouth in the
1
balloon pump
60˝ 2˝
balloon pump
60˝
1
50˝ 1˝
3˝
CHOOSE STYLE: First of all, choose the type of balloon you want to use. The most
2
CHOOSE METHOD:These balloons are very hard to blow up with your mouth in the
common balloon for twisting is a called a 260. This is probably what you'll find in your
correct way. Just like blowing a trumpet, you have to be careful to hold in your cheeks
common balloon for twisting is a called a 260. This is probably what you'll find in your
correct way. Just like blowing a trumpet, you have to be careful to hold in your cheeks
local party store under the names of 'animal', 'sculpting', or 'twisty' balloons. When
(you shouldn't let them fill up and become overly round)It's much easier, and safer, to
local party store under the names of 'animal', 'sculpting', or 'twisty' balloons. When
(you shouldn't let them fill up and become overly round)It's much easier, and safer, to
inflated fully, a 260 is approximately 2 inches in diameter and 60 inches long. Like-
use a hand pump. Some pumps are made just for inflating balloons. Beginners often
inflated fully, a 260 is approximately 2 inches in diameter and 60 inches long. Like-
use a hand pump. Some pumps are made just for inflating balloons. Beginners often
wise, if you find a 160 or 350 those balloons will be 1 inch x 60 inches or 3 inches x 50
use bicycle pumps or basketball pumps to get started.
wise, if you find a 160 or 350 those balloons will be 1 inch x 60 inches or 3 inches x 50
use bicycle pumps or basketball pumps to get started.
inches, respectively.
CHECK THESE FEATURES, TO DECIDE IF BUDDY
3
IS A RIGHT FRIEND FOR YOU:
• Fits in your purse, very lightweight. • Loves girl’s nights out. • Goes crazy from shopping. • Prefers a Lean Cousine. • Loves to wear parfume.
inches, respectively.
3
CHECK THE PERSONALITY: 3
Jack
Buddy
• Water proof. • Manicure and make-up resistant. • Loves treats and presents. • Loves sparling accessoires. • Available in hundreds of colors to match your outfit.
CHECK THE PERSONALITY:
Lively and affectionate. Proud and bold, almost rash. Tenacious. Can be willful and clownish. Curious and mischievous. Very clever. May attempt to train the owner rather than allow the opposite. Devoted to his family. Some fanciers feel the
Buddy is very playful, affectionate, friendly as your compagnion could ever be. He is very smart
long-haired variety is calmer than the other two types. The wire-haired
and has tons of energy. He always remains loyal, loving and obedient to the master. He can be stub-
variety is more outgoing and clown-like.
born sometimes but is still sensitive and responsive to training. Buddy has the attitude of a puppy when around a loving person, and can be excellent guard dogs towards strangers or strange dogs. He is very strong & can sometimes forget their size and play like a puppy, forgetting the possibility of knocking something or someone over.
3
CHECK THESE FEATURES, TO DECIDE IF BUDDY IS A RIGHT FRIEND FOR YOU:
• Fits in your purse, very lightweight. • Loves girl’s nights out. • Goes crazy from shopping. • Prefers a Lean Cousine. • Loves to wear parfume. • Water proof. • Manicure and make-up resistant. • Loves treats and presents. • Loves sparling accessoires. • Available in hundreds of colors to match your outfit.
5
5
FOLLOW THE INSTRUCTIONS AND ENJOY YOUR NEW FRIEND:
INFLATE A FRIEND PANTONE® HELIUM
FOLLOW THE INSTRUCTIONS AND ENJOY YOUR NEW FRIEND:
INFLATE A FRIEND PANTONE® HELIUM The selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Pantone ® Helium an exclusive line of unique colors especially created to use
The selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Pantone ® Helium an exclusive line of unique colors especially created to use on balloons. Choose from hundreds of vibrant colors. Make the world brighter.
on balloons. Choose from hundreds of vibrant colors. Make the world brighter.
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Packaging 1
Coco Chuei
Reusable Package
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Packaging 1
Coco Chuei
Reusab;e Package
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Packaging 1
Coco Chuei
Reusab;e Package
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C AT E G O R Y >
I L L U S T R AT I O N S >
Various
Various
Logotypes
Logotypes
Anna Bazarnaya
God has given you one face and you make yourselves another. – William Shakespeare
OBJECTIVE >
Create an appropriate and memorable logo for a company. Find the best solution to represent the mission statement, core values and history of the brand.
SOLUTION >
The solution for each logo is based on careful research of the brand, including history, core values, mission statements, potential audience and goals of the client. Creating a logotype is like creating a face, which will make the first impression. The goal of the designer is to match it with the soul.
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Various
Various
Logotypes
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Various
Various
Logotypes
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Various
Various
Logotypes
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Various
Various
Logotypes
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I want to thank my: INSTRUCTORS >
Mary Scott, Tom McNulty, Michael Osborne, Laura Milton, Christine George, Ariel Grey, Renee D’Arcy, Coco Choei, Megumi Keyama, Allen Gaoiran, John Dobson, Julia Brown,
F A M Y LY >
My loving mom Olga Bazarnaya and step father Rich Piellisch, my boyfriend Peter Polinsky, my grandparents and my dog Kim.
FRIENDS >
Dmitriy Salnikov, Lenka Morozova, Pavel Kuryanov, Graf Arakcheev, Dashka Belyaeva, Olga Loshadkina, Konstantin Abrosimov, Dima Efimov, Lukich (Luka Stolyarov), Max Pugach, Fedtsov & Sharapova, Misha Dread, Rose & Charlie Ma, Klara Silva, Max Tourin, Leon Brauer.
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